Matt Plapp - America's Best Restaurants

Restaurant Marketing Secrets

Business EN ↓ 970 episodes

Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape. The three things Matt believes in when it comes to marketing are:A - Attracting your customer's attentionB - Build a database from that attentionR - Retaining attention in your databaseAnd, by the way, ABR also stands for America's Best Restaurants. (Duh!)Learn more about Matt Plapp by visiting his website at www. MattPlapp.com

Author

Matt Plapp - America's Best Restaurants

Category

Business

Podcast website

mattplapp.com

Latest episode

Jul 5, 2026

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Episodes

KPI's...AKA You're #s - Restaurant Marketing Secrets - Episode 194 19.02.2023

What gets you where you want to be?  What are your KPI's? Let's discuss. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant an...

Is Anything Exceptional? Do People Love Your Brand? - Restaurant Marketing Secrets - Episode 193 18.02.2023

It's time to reflect on what we do, look in the mirror and ask tough questions. Let's discuss. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/deals   to find out how you could get massive help market...

Free Is For Me - Restaurant Marketing Secrets - Episode 192 17.02.2023

 If you give it away, it's better than giving it cheaper...but have strings! Let's discuss. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing...

You Have Access To The Largest Audience & Network - Restaurant Marketing Secrets - Episode 191 16.02.2023

YOU OWN and have access to the largest "TV" network ever, and you're not aware of it STILL! Let's discuss. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/deals   to find out how you could get massive...

Your Dream 100 - Restaurant Marketing Secrets - Episode 190 15.02.2023

There are 100's of loyal customers in your community that could be doing so much more for your restaurant if you just leveraged the relationship better Let's discuss. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check ou...

Loyalty 2-3% Part 2 - Restaurant Marketing Secrets - Episode 189 14.02.2023

What about the other 97% Let's discuss. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Pl...

Engagement Programs - Restaurant Marketing Secrets - Episode 188 13.02.2023

Loyalty isn't build through a "loyalty program."  It's built through relationships, which come from table touches inside your 4-walls and digitally through your marketing efforts. Let's discuss. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants...

2-3 % Of Your Customers - Restaurant Marketing Secrets - Episode 187 12.02.2023

You've been LIED TO!  You've been fooled, restaurant loyalty programs are NOT the answer... Let's discuss. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/deals   to find out how you could get massive...

Monkey See, Monkey Do - Restaurant Marketing Secrets - Episode 186 11.02.2023

What do you want them to copy? Let's discuss. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that las...

Focus On The Majority - Restaurant Marketing Secrets - Episode 185 10.02.2023

He did it, one of our customers took the tact you should ALL take when it comes to dealing with customers and promotions. Let's discuss. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/deals   to find...

Growth Is Possible - Restaurant Marketing Secrets - Episode 184 09.02.2023

The streets are lined with gold.  There are customers WAITING for you to come sweep them off their feet. A friend and client, Avery, is doing it... Let's discuss. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  a...

Cue All The Lame Super Bowl Posts - Restaurant Marketing Secrets - Episode 183 08.02.2023

Please stop with the constant sales messages in your marketing on these GOLD MINE weeks... Let's discuss. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/deals   to find out how you could get massive...

A Roadblock In Your Growth- Restaurant Marketing Secrets - Episode 182 07.02.2023

YOU, my friends, are what's slowing or STOPPING your growth... Let's discuss. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaura...

1 Word Will Change Your Restaurant Marketing - Restaurant Marketing Secrets - Episode 181 07.02.2023

There's 1 word that will forever change your restaurant and help you find your dream outcome... Let's discuss. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/deals   to find out how you could get mas...

Grassroots Part 2 - Restaurant Marketing Secrets - Episode 180 06.02.2023

You could use exactly what we did to dominate the fishing boat world for your restaurant... Let's discuss. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/deals   to find out how you could get massive...

Grassroots Marketing 101 - - Restaurant Marketing Secrets - Episode 179 05.02.2023

90% are not going to his restaurant... Let's discuss. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand...

Bad Gas Is Bad Gas - Restaurant Marketing Secrets - Episode 178 04.02.2023

Your marketing programs need the right gas... Let's discuss. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a...

You're Allowed To Have A Bad Day - Restaurant Marketing Secrets - Episode 177 03.02.2023

Let's discuss. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out...

You Don't Get Abs Today From Yesterdays Workout - Restaurant Marketing Secrets - Episode 176 02.02.2023

It's time to adjust your thinking when it comes to marketing. Let's discuss. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restauran...

Are You "It's Just A Job" - Restaurant Marketing Secrets - Episode 175 01.02.2023

You and your culture, or lack there of, is what causes the "it's just a job" attitude. Let's discuss. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/deals   to find out how you could get massive help...

Why Are Your Using Social Media - Restaurant Marketing Secrets - Episode 174 31.01.2023

What's the saying "if a tree falls and no one is around to hear it does it make a noise?"  Well what about your social media.  If you post an NO ONE does ANYTHING will that result make enough noise to make YOU change? Let's discuss. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www...

Traffic Driving Promo - Restaurant Marketing Secrets - Episode 173 30.01.2023

How to get people to take an action, it has a LOT to do with your call to action... Let's discuss. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/deals   to find out how you could get massive help ma...

Understanding The Power Of Investing In You - Restaurant Marketing Secrets - Episode 172 29.01.2023

Only you can fix this issue, getting out of your own way and becoming comfortable with INVESTING in you and the business.  Let's discuss. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/deals   to fin...

The Forgoten Customers Inside Your 4 Walls - Restaurant Marketing Secrets - Episode 171 28.01.2023

If we'd not been at this restaurant on Wedensday 9 new and 9 former (lost) customers would not have joined their "GRILL TEAM VIP PROGRAM." Let's discuss. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.onlin...

Blue Ocean Vs Red Ocean - Restaurant Marketing Secrets - Episode 170 27.01.2023

Let's change it up, let's stop asking a question WE DON'T CARE ABOUT! Let's discuss. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your r...

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