Matt Plapp - America's Best Restaurants

Restaurant Marketing Secrets

Business EN ↓ 982 episodes

Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape. The three things Matt believes in when it comes to marketing are:A - Attracting your customer's attentionB - Build a database from that attentionR - Retaining attention in your databaseAnd, by the way, ABR also stands for America's Best Restaurants. (Duh!)Learn more about Matt Plapp by visiting his website at www. MattPlapp.com

Be sure to visit the podcast's website and support the creator: mattplapp.com

Author

Matt Plapp - America's Best Restaurants

Episodes

Free Food Can Do Wonders For Your Sales - Restaurant Marketing Secrets - Episode 941 24.11.2025 4:15

Did you know that FREE food can actually make you a LOT of money, here's how! --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com

Aldo knew his pizzeria is only 20 customers away- Restaurant Marketing Secrets - Episode 940 18.11.2025 4:18

He not only knew where he was now, he knew where he could grow to AND HOW --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com

Part 3 Of 3 Talking With David Scott Peters About His Live Event - Restaurant Marketing Secrets - Episode 939 17.11.2025 9:24

🚨 RESTAURANT OWNERS: You're not running a restaurant… you're running a sales and marketing machine that just so happens to serve food. 💥 Too many independents are bleeding cash, stuck in survival mode, and getting crushed by the chains. That ends now. 🔥 I sat down with David Scott Peters , the godfather of restaurant operations, to talk about how we're flipping the script at the Restauran...

Part 2 Of 3 Talking With David Scott Peters About His Live Event - Restaurant Marketing Secrets - Episode 938 14.11.2025 12:48

Part 1 Of 3 Talking With David Scott Peters About His Live Event - Restaurant Marketing Secrets - Episode 937 13.11.2025 8:17

Why This Restaurant Owner Was 100% WRONG About In-Store Marketing - Restaurant Marketing Secrets - Episode 936 11.11.2025 4:55

A restaurant owner wasn't happy. She said, "I thought y'all were going to help me grow my sales. This in-store marketing program won't do that. I want something that gets me new customers." Well... she's 100% wrong. However, before we delve into why, let me provide some context. --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restau...

My Vision - The What & Why Behind America's Best Restaurants - Restaurant Marketing Secrets - Episode 936 24.10.2025 28:07

Today's podcast is from a session I hosted recently with some restaurant owners talking about my beliefs as it relates to restaurant growth, and how America's Best Restaurants is building our brand around that mission. --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more fre...

Growing Your Marketing Program Inside Your 4-Walls - Restaurant Marketing Secrets - Episode 935 21.10.2025 4:46

Finally, a restaurant worker did everything right...but then the restaurants system FAILED! --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com

His Facebook Comments Generated $2,100 In Sales - Restaurant Marketing Secrets - Episode 934 13.10.2025 5:45

Facebook shouldn't be run like your direct mailers from the 1990s. --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com

Don't Give Upset Customers A Link To Leave A Public Review - Restaurant Marketing Secrets - Episode 933 09.10.2025 4:38

You better be gating your customer reviews that are not good. --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com

You Are The Face Of Your Marketing, Like Or Not - Restaurant Marketing Secrets - Episode 932 08.10.2025 3:29

Marketing in 2025 allows you to be the TV star, so take advantage of it. --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com

Your Priority - Restaurant Marketing Secrets - Episode 931 02.10.2025 4:26

What's your focus right now? Oh, it's a lot of things? Well then, no wonder you're not dominating ANY THING. --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com

Google Review BLACKMAIL - Restaurant Marketing Secrets - Episode 930 24.09.2025 2:01

Don't fall for the Google Review Scam Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com

Leave Politics To CNN & Fox News - Restaurant Marketing Secrets - Episode 929 23.09.2025 5:15

Don't do what this restaurant owner did and risk CRUSHING your restaurant. Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com

One Restaurant Thinks Their Loyalty Failed, The Other Knows It's Them - Restaurant Marketing Secrets - Episode 928 20.09.2025 5:46

You control your own destiny, not the software you buy. In today's podcast we talk about the missing ingredient missint with these two restaurants, EFFORT! Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestresta...

The Math Problem Behind Your Restaurants Marketing - - Restaurant Marketing Secrets - Episode 927 16.09.2025 4:24

Today's podcast is a math problem that you have. Attrack Build Retain + New Frequent Lost + In-store, Onine & Social Media = Restaurant Marketing That Works Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrest...

6 Takeaways From Pizza Power Forum Last Week - Restaurant Marketing Secrets - Episode 926 10.09.2025 10:51

Last week I was in Atlanta for the Pizza Power Forum hosted by PMQ and it was a solid event. Today we're going to walk through my big takeaways from YOUR questions at the event. Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check ou...

MP's Monday Minute - Restaurant Marketing Secrets - Episode 925 09.09.2025 3:04

The carerr path we chose is TOUGH! Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com

You Can't Miss This Step In Your Marketing Plan - Restaurant Marketing Secrets - Episode 924 29.08.2025 3:10

This gets missed at most restaurants and it's a big miss. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com

New, Frequent & Lost Customer Marketing Funnels - Restaurant Marketing Secrets - Episode 923 28.08.2025 8:30

Your restaurants sales aren't growing due to having a LEAKY marketing plan. Let's discuss this today! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com

How To Build Your Database - Restaurant Marketing Secrets - Episode 922 25.08.2025 6:08

A few loyal readers of MP's Monday Minute recently asked: "Matt, what's the best way to build a customer database?" Let's break it down today! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com

Rebranding Your Restaurant - Restaurant Marketing Secrets - Episode 921 19.08.2025 7:53

Recently, Katie from my team was asked for advise on rebranding their restaurant. So I figured I'd hop on the mic and talk through what I would do and my experience. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.ameri...

He Funded His Customer Acquisition - Restaurant Marketing Secrets - Episode 920 19.08.2025 7:24

In today's MP's Monday Minute we cover how Alex Horomzi used his customer acquisition marketing to self fund his actual marketing sales pitch. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com

It Worked For Warren Buffet- Restaurant Marketing Secrets - Episode 919 11.08.2025 6:55

Warren did the same thing OVER and OVER and OVER again...will you? - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com

Your Digital Info Needs Monitored Often- Restaurant Marketing Secrets - Episode 918 06.08.2025 2:57

Your restaurant has listings online everywhere, and it's tough to keep up with. Today, let's talk about what you can do to keep up with them. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com