Matt Plapp - America's Best Restaurants

Restaurant Marketing Secrets

Business EN ↓ 970 episodes

Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape. The three things Matt believes in when it comes to marketing are:A - Attracting your customer's attentionB - Build a database from that attentionR - Retaining attention in your databaseAnd, by the way, ABR also stands for America's Best Restaurants. (Duh!)Learn more about Matt Plapp by visiting his website at www. MattPlapp.com

Author

Matt Plapp - America's Best Restaurants

Episodes

MP's Weekly Minute - Restaurant Marketing Secrets - Episode 905 30.06.2025 2:54

Every Monday we send out an email titled "MPs Minute." And now, every Monday a podcast will be dedicated to that exact topic. Today we talk about "One Move = Big Impact!" - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

This Restaurant Promo Hit Two Of The ABR Commandments - Restaurant Marketing Secrets - Episode 904 27.06.2025 2:24

Eric of Lost Pizza killed two birds...commandments with one stone. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

The 1 Page Restaurant Attention Plan Is Replacing Your Marketing Plan - Restaurant Marketing Secrets - Episode 903 25.06.2025 3:49

It's not 1985, get rid of your marketing plan and replace it with an ATTENTION plan! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Trust Yourself and Be Yourself - - Restaurant Marketing Secrets - Episode 902 23.06.2025 4:36

There will always be someone with an opinion, and today I talk about the topic from MP's Minute, my new weekly email that comes out every Monday. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

What Three Facebook Ads Your Restaurant Should Be Running - Restaurant Marketing Secrets - Episode 901 16.06.2025 5:06

Commondment #1, Attract Attention Today we dig into a great way to gaine MASSIVE attention for your restaurant, paid ads on Facebook and Instagram. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

Put Yourself In Rooms That Will Help You Win - Restaurant Marketing Secrets - Episode 900 08.06.2025 1:51

You have to get out of your kitchen and out of your restaurant. You MUST get into rooms like the one I'm with, a room filled with other high energy entreprenuers. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com...

Retain Your Customers Attention - Commandment 3 - Restaurant Marketing Secrets - Episode 889 06.06.2025 5:14

Commandment #3 of ABR, retain your customers attention, so that you can RETAIN their business. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

Build A Database For Your Restaurant- Commandment 2 - Restaurant Marketing Secrets - Episode 888 03.06.2025 3:10

Commandment #2 of ABR, Build A Database so that you can BUILD a relationship with your customers. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

Attract Attention For Your Restaurant - Commandment 1 - Restaurant Marketing Secrets - Episode 887 28.05.2025 3:41

Commandment #1 of ABR, Attract Attention. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

The 3 ABR Commandments - Restaurant Marketing Secrets - Episode 886 26.05.2025 4:47

Attract, Build, Retain These 3 ABR Commandments need to be the BACKBONE of your marketing, ERR, attention plan! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

Don't Fail Your Promotion Like B-Dubs Did - Restaurant Marketing Secrets - Episode 885 21.05.2025 2:30

They skipped the BIGGEST step of the marketing equation...BUILD. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

Attracting New, Frequent & Lost Customers In One Promotion - Restaurant Marketing Secrets - Episode 884 18.05.2025 4:50

Let's reach more customers and have more successful promos. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

He Wants To Sell 100 Sandwiches, HOW can he? - Restaurant Marketing Secrets - Episode 883 08.05.2025 4:05

So you've got a promotional idea for your restaurant, but what's the PLAN to ensure your success? Today we dig into how our ABR method and our promo 1-sheet helps with this. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaur...

Fall In Love With The Problem, Not The Solution - Restaurant Marketing Secrets - Episode 882 Video 28.04.2025 3:07

It's not your sales, it's not your profits, it's likely your lack of ATTENTION. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

From Burnt Out to a $5M Pizza Empire | Heroes of Hospitality Season 2, Episode 1 - Restaurant Marketing Secrets - Episode 881 17.04.2025 33:03

This is an audio file of an amazing video we posted this week. If you want to watch it, head over to my YouTube Channel. What happens when you finally get out of your own way? In the Season 2 premiere of Heroes of Hospitality, Matt Plapp and David Scott Peters travel to Columbus, Ohio, to meet Avery, a third-generation restaurant owner who transformed a struggling $500K pizzeria into a $5 million...

Dominate Your Restaurants In-House Promos - Restaurant Marketing Secrets - Episode 880 14.04.2025 3:49

If you don't launch your weekly promos right, you shouldn't expect results! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

Don't Focus On What You Can't Control - Restaurant Marketing Secrets - Episode 879 11.04.2025 1:55

Choose your enviroment by choosing what you focus on and talk about. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

10 New Restaurants Are Coming, What Will The Current Restaurant Owners Do ? - Restaurant Marketing Secrets - Episode 878 02.04.2025 3:38

Florence Kentucky restaurants are in for a rude awakening in a few months. What are you doing to protect YOUR HOUSE! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

What Type Of Marketing Is Most Important for restaurants in 2025?- Restaurant Marketing Secrets - Episode 877 24.03.2025 6:06

"What Type Of Marketing Is Most Important for restaurants in 2025?" This was a poll a LinkedIn connection posted last week. It really got me thinking, what REALLY is the top option and best plan? Let's dig into it today! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more f...

The Heroes of Hospitality | Episode Five - We Learned A Lot - Restaurant Marketing Secrets - Episode 876 18.03.2025 6:25

Not every plan works out the way you expect. In this episode of The Heroes of Hospitality, I reflects on the challenges of merging customer acquisition with loyalty marketing. The goal was simple—tie Restaurant Marketing That Works into Repeat Returns—but the reality proved otherwise. The lesson? TUNE IT to find out :) - Do you need some help driving sales to your restaurant? I'm the CEO of Ame...

Aim & Expect To Grow Your Restaurants Sales - Restaurant Marketing Secrets - Episode 875 14.03.2025 5:14

It's your job to build a marketing plan that's easy to point at an audience who should be spending money at your restaurant. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

AI-Powered Emails: Smarter Marketing for Restaurants - Restaurant Marketing Secrets - Episode 874 10.03.2025 6:56

Read the blog here: https://mattplapp.com/restaurant-owners-use-this-chatgpt-hack-to-skyrocket-your-sales/ - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

The Right Training, The Right Sytem, The Right Person...Millie - Restaurant Marketing Secrets - Episode 873 03.03.2025 3:20

Last week on a mountain in the middle of Canada IT HAPPENED! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

How To Dominate Community Marketing - Restaurant Marketing Secrets - Episode 872 26.02.2025 2:24

Please stop with relying on dine-2-donates. Let's take your community marketing to a new level in 2025. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

How To Run In-Store Promos Like March Madness - Restaurant Marketing Secrets - Episode 871 24.02.2025 3:13

A few days ago I gave you 5, actually, 6, must-have March Madness promos and today we talk about how to handle those promos in house. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help