Matt Plapp - America's Best Restaurants

Restaurant Marketing Secrets

Business EN ↓ 970 episodes

Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape. The three things Matt believes in when it comes to marketing are:A - Attracting your customer's attentionB - Build a database from that attentionR - Retaining attention in your databaseAnd, by the way, ABR also stands for America's Best Restaurants. (Duh!)Learn more about Matt Plapp by visiting his website at www. MattPlapp.com

Author

Matt Plapp - America's Best Restaurants

Episodes

Marketing Success Is A Product Of Your Operations- Restaurant Marketing Secrets - Episode 954 03.02.2026 7:36

What levers do you need to pull to drive sales? --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help, check out www.americasbestrestaurants.com

500+ Facebook Comments For This Restaurant - Restaurant Marketing Secrets - Episode 953 26.01.2026 8:13

Be social and not a wannabe advertising company with your restaurants social media. --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help, check out www.americasbestrestaurants.com

Restaurant Marketing Attention Audit - Restaurant Marketing Secrets - Episode 952 24.01.2026 7:18

What's your markting look like for your restaurant? Are you checking all the boxes? Have a listen and then take our ABR Attention Audit. www.mattplapp.live/audit --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help, check out www.americ...

You're No Longer Just A Restaurant Owner - Restaurant Marketing Secrets - Episode 951 17.01.2026 12:02

30 years ago your job was much different than it is in 2026. --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help, check out www.americasbestrestaurants.com

Two Must Do Restaurant Social Media Campaigns - Restaurant Marketing Secrets - Episode 950 14.01.2026 2:52

Steal these two ideas for your social media this month. --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help, check out www.americasbestrestaurants.com

This Is Why Your Restaurant Sales Are Down - Restaurant Marketing Secrets - Episode 949 06.01.2026 4:37

Your sales problem isn't your food or your restaurant. It's the competition. --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help, check out www.americasbestrestaurants.com

Jake Dominated The Minnesota Restaurant Scene With His Christmas Pop-U - Restaurant Marketing Secrets - Episode 948 01.01.2026 5:01

What Jake did this winter was WILD and the exact definition of ATTRACT ATTENTION mattplapp.live/santa to check out what Jake did for Christmas on his Facebook page. --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help, check out www.ame...

She Updated Her Restaurants Profile Picture & It Drove Traffic - Restaurant Marketing Secrets - Episode 947 29.12.2025 5:57

Money follows attention, no matter where it comes from. --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help, check out www.americasbestrestaurants.com

Taking A "Break" Is A Warning Sign For Failure - Restaurant Marketing Secrets - Episode 946 23.12.2025 2:56

Stopping treating your business like it's a yo yo diet. --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help, check out www.americasbestrestaurants.com

Finally A Restaurant Marketing Bulk Gift Card Sales - Restaurant Marketing Secrets - Episode 945 19.12.2025 5:58

They've got the right idea, but the in-store execution failed. --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help, check out www.americasbestrestaurants.com

Here's How I'd Celebrate 50 Years In Business For This Restaurant - Restaurant Marketing Secrets - Episode 944 11.12.2025 6:05

They are celebrating 50 years next May and wanted to know what we would do? Here you go! --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help, check out www.americasbestrestaurants.com

Your Taking Marketing Advice From Your Servers?- Restaurant Marketing Secrets - Episode 943 10.12.2025 6:58

Who's got your ear? Experts, or your staff? --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com

Closed Mouths Don't Get Fed - Restaurant Marketing Secrets - Episode 942 30.11.2025 3:45

I can't believe I'd never left them a review, who else are they missing? --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com

Free Food Can Do Wonders For Your Sales - Restaurant Marketing Secrets - Episode 941 24.11.2025 4:15

Did you know that FREE food can actually make you a LOT of money, here's how! --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com

Aldo knew his pizzeria is only 20 customers away- Restaurant Marketing Secrets - Episode 940 18.11.2025 4:18

He not only knew where he was now, he knew where he could grow to AND HOW --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com

Part 3 Of 3 Talking With David Scott Peters About His Live Event - Restaurant Marketing Secrets - Episode 939 17.11.2025 9:24

🚨 RESTAURANT OWNERS: You're not running a restaurant… you're running a sales and marketing machine that just so happens to serve food. 💥 Too many independents are bleeding cash, stuck in survival mode, and getting crushed by the chains. That ends now. 🔥 I sat down with David Scott Peters , the godfather of restaurant operations, to talk about how we're flipping the script at the Restauran...

Part 2 Of 3 Talking With David Scott Peters About His Live Event - Restaurant Marketing Secrets - Episode 938 14.11.2025 12:48

Part 1 Of 3 Talking With David Scott Peters About His Live Event - Restaurant Marketing Secrets - Episode 937 13.11.2025 8:17

Why This Restaurant Owner Was 100% WRONG About In-Store Marketing - Restaurant Marketing Secrets - Episode 936 11.11.2025 4:55

A restaurant owner wasn't happy. She said, "I thought y'all were going to help me grow my sales. This in-store marketing program won't do that. I want something that gets me new customers." Well... she's 100% wrong. However, before we delve into why, let me provide some context. --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restau...

My Vision - The What & Why Behind America's Best Restaurants - Restaurant Marketing Secrets - Episode 936 24.10.2025 28:07

Today's podcast is from a session I hosted recently with some restaurant owners talking about my beliefs as it relates to restaurant growth, and how America's Best Restaurants is building our brand around that mission. --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more fre...

Growing Your Marketing Program Inside Your 4-Walls - Restaurant Marketing Secrets - Episode 935 21.10.2025 4:46

Finally, a restaurant worker did everything right...but then the restaurants system FAILED! --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com

His Facebook Comments Generated $2,100 In Sales - Restaurant Marketing Secrets - Episode 934 13.10.2025 5:45

Facebook shouldn't be run like your direct mailers from the 1990s. --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com

Don't Give Upset Customers A Link To Leave A Public Review - Restaurant Marketing Secrets - Episode 933 09.10.2025 4:38

You better be gating your customer reviews that are not good. --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com

You Are The Face Of Your Marketing, Like Or Not - Restaurant Marketing Secrets - Episode 932 08.10.2025 3:29

Marketing in 2025 allows you to be the TV star, so take advantage of it. --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com

Your Priority - Restaurant Marketing Secrets - Episode 931 02.10.2025 4:26

What's your focus right now? Oh, it's a lot of things? Well then, no wonder you're not dominating ANY THING. --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com