Reside Platform

Reside Platform Podcast

Business EN ↓ 184 episodes

Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management,  and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Joi...

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Author

Reside Platform

Category

Business

Latest episode

Nov 11, 2026

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Episodes

The AI Tools Replacing Your $3K/Year Software Stack with Tyler Morton 12.11.2025

Tyler Morton manages nine real estate offices across three states with 200 agents and minimal staff by leveraging AI and automation systems. After being constantly interrupted by agent questions ranging from WiFi passwords to complex broker inquiries, Tyler built Victoria—a custom AI assistant that answers 90% of agent questions automatically and routes the rest to specialized staff members. In th...

What Most Real Estate Teams Get Wrong with Kathy Courtney 05.11.2025

 In this episode of the Reside Platform Podcast, Suneet sits down with Kathy Courtney, Northern California's #1 luxury realtor and team leader at LPT Realty. Kathy shares her remarkable journey from running a mega team in the early 2000s to burning out completely, then deciding to start over and build the Courtney Group from scratch. She opens up about the "messy middle" of team bui...

From 6 Deals to 600: John Rota's Team Scaling Blueprint 29.10.2025

In this episode of the Reside Platform Podcast, Suneet sits down with John Rota, leader of Edmonton's #1 real estate team by transaction volume. John shares his journey from selling just 6 deals in his first year to building a powerhouse team of 48 agents projected to close over 600 transactions this year. John dives deep into the systems and strategies that fuel his success, including his he...

The $1.1 Million Mistake Every New Team Leader Makes with Courtney Levert 22.10.2025

Suneet sits down with Courtney Levert, a 13-year real estate veteran who left her brokerage while 8 months pregnant to start her own team in Sarnia, Ontario. Courtney shares the raw reality of team building—including the financial valley of despair and the $1.1 million income drop her first year—while discussing her morning ritual of connecting with community members at local coffee shops, her ren...

Using YouTube, Zillow Flex & Indeed to Build a Powerhouse Real Estate Team with Ross Hardy 16.10.2025

Suneet sits down with Ross Hardy, leader of the Hardy Team in Spring Hill and Brooksville, Florida, and coach at Reside Platform. Ross shares his journey from skeptic to believer in simple recruiting tactics, reveals how his team dominates with Zillow Flex and YouTube, and offers no-nonsense advice for team leaders looking to scale their businesses.  Chapters 00:00:00 - Welcome and Intro 00:04:46...

Surviving Market Cycles and Leadership Lessons from a 25 Year Veteran 09.10.2025

In this episode, Suneet speaks with Alecia Scott. With 25 years in the real estate industry, Alecia shares her journey from stay-at-home mom to successful team leader, navigating market cycles, and creating a team culture that fosters long-term loyalty. Chapters: - 00:00:00 - Introduction and welcome - 00:01:27 - Alecia's entry into real estate through late-night infomercials - 00:03:45 - Evo...

Marriage, Mindset & Massive Growth in Real Estate Leadership 01.10.2025

In this episode, Suneet sits down with Ross and Sarah Hardy , the visionary leaders behind one of Florida's top-performing RE/MAX teams. They reveal the exact blueprint they used to scale their business while still protecting what matters most—their freedom, family, and team culture. For real estate professionals looking to break through production plateaus without sacrificing lifestyle, the...

Running Teams in Two States Without Losing Your Sanity with Chad Leonberg 24.09.2025

In this episode of the Reside Platform Podcast, host Suneet Agarwal sits down with Chad Leonberg, leader of The Leonberg Home Team with eXp Realty, to unpack the realities of running teams in two states, rebuilding from scratch, and staying consistent in uncertain markets. Chad shares candid lessons from mistakes he made chasing “shiny objects,” why daily huddles transformed his culture, and how m...

The Non-Negotiable CRM Rule That Built a Top 1% Real Estate Team 18.09.2025

In this episode of the Reside Platform Podcast, host Suneet sits down with Sarah Hardy, Director of Operations at The Hardy Team, to unpack how she helped transform the business from a small group of agents into a top-performing real estate team. Sarah shares her unique journey from school principal to real estate operator, and how she brought education-based leadership frameworks, data-driven dec...

ChatGPT Leads, TikTok Traffic, and the New Age of Real Estate Marketing with Mitch Barham 05.09.2025

In this episode of the Reside Platform Podcast , host Suneet sits down with Mitch Braham, founder and CEO of Barham Marketing, to break down the overlooked marketing opportunities that real estate leaders need to pay attention to now. From why Reddit ads are one of the cheapest and most effective top-of-funnel channels, to how AI-driven search (AEO) is reshaping the way realtors generate leads, Mi...

The Future of Leads: How to Become ChatGPT’s Answer in Your Market with Kasim Aslam 29.08.2025

In this episode of the Reside Platform Podcast, hosts Suneet sit down with Kasim Aslam, Co-Founder of Pareto Talent and Co-Founder of Mastermind, to unpack the next frontier of real estate visibility: Answer Engine Optimization (AEO). Building on insights from massive launches like Alex Hormozi’s $105M book rollout, Kasim explains how realtors can shift from traditional SEO to becoming the actual...

Scale Your Real Estate Business With Social Media: Austin Armstrong’s Blueprint for AI-Powered Organic Growth 23.08.2025

In this power-packed episode of the Reside Platform Podcast, host Suneet sits down with Austin Armstrong, CEO of Syllaby and host of BusinessTok Podcast. Austin reveals exactly how he scaled to over 4 million followers organically, using strategies like high-frequency Facebook thread posts, faceless video content, and engagement pods. He breaks down how real estate professionals can transform list...

Culture Over Everything: The Secrets Behind Shonna Ruble’s #1 Team in Montana 15.08.2025

Shonna Ruble returns to share the hard-earned leadership strategies behind building Montana’s #1 real estate team. With a bold, no-BS approach rooted in culture, accountability, and human connection, Shonna breaks down exactly how she creates a high-performing team without buying a single lead. She dives deep into her use of love languages to strengthen agent relationships, her weekly “come-to-Jes...

Homes.com vs. Zillow: What the $1B Portal War Means for Agents 08.08.2025

Suneet and Nick break down one of the biggest plays in real estate marketing history — Homes.com’s massive push to compete with Zillow. Fresh off a record-breaking Super Bowl ad blitz backed by CoStar’s billion-dollar investment, the hosts unpack what this move means for agents, teams, and brokerages. From celebrity endorsements to direct mail packages, they explore how Homes.com’s strategy could...

Adapting to Change: Why Real Estate Professionals Must Embrace Volatility with Morgan Housel 01.08.2025

Morgan Housel, partner at Collaborative Fund and best-selling author of The Psychology of Money, shares valuable insights on navigating volatility, building lasting wealth, and staying grounded in unpredictable times. He and Nick McLean discuss the real estate market's shifting landscape, with a focus on the importance of adaptability and mindset. Morgan talks about the emotional and financia...

The Framework Inside RISE That 6X’d a Business 23.07.2025

What happens when already producing agents step into the right structure, support, and accountability? In this episode, host Mie Yamashita sits down with three standout performers from the Reside Platform’s RISE (Reside Intensive Sales Experience) program—Aaron Alan, Jessica Noe, and Shaqueal Frazier—to explore the internal and external shifts that helped them elevate their businesses. These agent...

Make Your Ops Team the Driver of Recruiting & Profit with Brooke Riecke 16.07.2025

In this Reside Platform episode, Mie and Brooke reveal the truth real estate leaders often overlook: your operations team isn’t just admin — they’re the engine that drives sustainable growth. If you want to scale your team’s recruiting, production, and retention without letting agents slip through the cracks, this is the blueprint. Mie and Brooke unpack exactly how ops leaders build repeatable rec...

Build a Recruiting System Agents Won’t Leave with Isacc Guzman 09.07.2025

Suneet sits down with Real Estate CEO growth expert Isacc Guzman to unpack exactly how he’s scaling his recruiting machine across multiple markets — using process instead of personality. With over 50,000 recruiting calls under his belt, Isacc reveals why most bad recruiters “feature dump” and how he flips their failed pitches into inbound leads using YouTube juice and Google domination. From the r...

Low Inventory, High Impact: What the Top 1% Are Doing Right Now 02.07.2025

Suneet and Nick remind us that real estate’s still that tree that has fruit on it — you just need to get your ladder, climb up, and pick it before someone else does. In this no-fluff conversation, they break down exactly how top team leaders keep stacking listings daily, why building three-to-one employees is a must, and how smart operators self-fund their growth instead of chasing expensive loans...

How This Team Leader Built an Accountability-Driven Culture with Breann Green 27.06.2025

Third-generation realtor Breann Green shares her extraordinary journey from selling 67 homes as a high school senior to closing 210 deals as a solo agent—all before launching a powerhouse real estate team in Oklahoma City. In this episode, Breann breaks down her "burn the boats" mindset, fanatical time-blocking strategies, and how she holds her 25-agent team accountable with 300 weekly c...

The Exact 3-Part System We Use to Scale Real Estate Teams Fast with Brooke Riecke 24.06.2025

Lauren Holland sits down with Brooke Riecke, Client Success Manager at Reside, for a deep dive into the mindset, systems, and strategies that fuel scalable, sustainable team growth in real estate. They unpack how to eliminate chaos with onboarding clarity, why “I don’t have time” really means “I don’t have systems,” and what it takes to lead a business that thrives—without sacrificing personal fre...

Leading When Everything Feels Like Chaos 24.06.2025

Lauren and Mie strip away the gloss of real estate and expose the operational chaos, emotional exhaustion, and leadership gaps that silently sabotage even the most driven teams. From the myth of “bad leads” to the hidden cost of poor follow-up systems, this episode dives deep into the real reasons agents burn out and teams underperform. You’ll discover why onboarding chaos, lack of structure, and...

This One Leadership Mistake Is Sabotaging Your Team 04.06.2025

Lauren Holland and Mie Yamashita unpack one of the most misunderstood dynamics in scaling real estate teams: the relationship between team leaders and their admin. With brutal honesty and strategic clarity, they expose why leadership—not operations—is often the real reason your systems are breaking. Whether you’re overwhelmed, burned out, or blaming a struggling admin, this episode delivers the mi...

Why Every Real Estate Team Needs a Webinar Strategy with Jason Fladlien 28.05.2025

Suneet sits down with legendary webinar expert Jason Fladlien—often dubbed the "$100 Million Webinar Man," though he now humbly updates that figure to a staggering quarter billion . Jason peels back the curtain on how he went from monk and rapper to one of the most sought-after minds in digital sales and conversions. Tailored for ambitious real estate team leaders and brokerage owners, J...

2025 Lead Gen Strategy: Why Top Teams Are Going All-In on PPC with Chris Snow 21.05.2025

Chris Snow, team leader of the Florida Coastal Team, returns to share the real strategies behind scaling a 40+ agent operation without relying on portal leads. Chris dives into the power of PPC lead conversion, explaining how he shifted away from expensive platforms like Zillow and built a nurture-based system that generates long-term clients from cold leads. Listeners will discover the tech stack...

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