Reside Platform Podcast

Michelle Williamson started her real estate career in 1999 in a small rural Florida county, homeschooling her kids during the day and working listings the moment her husband got home at 3:30. Nobody was farming neighborhoods back then — she just started sending letters about homes that had sold nearby, whether she sold them or not. Fast forward to today and she and her daughter Brandi are sending...

Lauren and Brooke sit down to break open the exact event playbook they teach inside the Reside engine group, and they pull no punches. If you've ever hosted a client event and walked away wondering whether any of it actually moved the needle, this one is for you. They get into why most agents treat events as an expense instead of an investment, the four part framework that makes every event r...

Most agents do not lose their business because the market went quiet. They lose it because the pipeline went quiet first, and nobody wants to say that out loud. Lauren sits down with Karlton Utter, Head of Training and Agent Development at Reside, to talk about the trap that swallows so many good agents. You grind through the spring market, everything closes over the summer, and then you coast int...

Most team leaders think the fix for flat production is simple. Hire more agents. In this episode Brooke and Karlton Utter from Reside sit down to push back on that instinct and explain why so many teams are quietly solving the wrong problem. They get honest about the real difference between a hiring problem and a development problem, and what it actually costs you when you confuse the two. Karlton...

Christy Morrison didn't plan on real estate. She planned on the Olympics. After years of competing in X Games skicross, she traded one extreme sport for another. Building a top 1% business in Truckee while still trying not to miss a powder day.  In this one, she sits down with Suneet and gets honest about what 24 years in the game actually teaches you. The 25-calls-a-day grind. The seven hire...

Suneet sits down with Lucy Ham, a real estate powerhouse who has been in the business since 1974. Operating out of Flushing, Michigan — a small town of just 30,000 people — Lucy consistently carries 50 to 60 listings at a time and was once the #2 agent at Prudential nationwide, selling over 140 homes in a single year with no assistants and no internet. Lucy shares how her upbringing on a South Dak...

Suneet Agarwal sits down with Michelle Terry, a 28-year real estate veteran, broker, and owner of the Michelle Terry Team spanning Massachusetts and Connecticut. Michelle shares her origin story of building a house at 19 and falling in love with the process, how she pivoted to dominate the short sale market during the 2008 crash — closing over 100 short sales in a single year — and why the agents...

Mark Daya shares the real story behind becoming the top solo agent in Rancho Cordova—and how that reputation helped unlock an opportunity to help develop a new downtown project featuring a 7,500-seat sports and entertainment arena. Mark and Suneet walk through Mark’s journey in reverse: from investing in the arena vision, to building hyperlocal dominance through direct mail and a newsletter that g...

If your CRM feels overwhelming, it’s not because you “need more leads”—it’s because your system isn’t set up to tell you what to do next. In Part 2 of this database optimization series, Lauren Holland and Brooke break down the practical, day-to-day workflow that keeps leads from falling through the cracks: how to route leads to the right people, why instant response matters, how to use ponds to re...

If you feel like you are working hard but the results are not showing up, this episode breaks down what is really missing. Lauren sits down with Karlton Utter, head of agent training and development at Reside, to talk about the habits that separate agents who “stay busy” from agents who consistently close. Karlton shares how treating real estate like a true business, time blocking prospecting, and...

Lauren and Brooke break down Reside’s practical framework for cleaning up and optimizing any CRM so leads stop slipping through the cracks. They explain why a messy database creates a messy business, how to simplify stages into a clear lifecycle, and how to use tags for context without creating chaos. They also walk through the daily workflow that keeps follow-up consistent, including the must-hav...

Team leader and brokerage partner Andrea Kugler breaks down what it really takes to win in real estate—especially if you’re a driven agent, team leader, or brokerage owner who wants to scale without losing your freedom. Andrea shares the “50/50 rule” behind her early success (including closing 52 deals in her first 12 months): half is personal effort and grit, and half is finding the right mentors...

Lauren Holland and Brooke Reiki break down why most agents are not short on leads, but are leaking business after the transaction. They introduce the EARN framework to earn referrals through a great client experience, then lay out a practical, repeatable system for asking for reviews and referrals across four key touch points. You will learn how to set expectations early with a “promise conversati...

Lauren and Brooke break down why most agents do not need more information, tools, or leads. They need consistency, structure, and accountability. Lauren shares lessons learned from years behind the scenes as an operator, where patterns become obvious: top performers are disciplined, proactive, and intentional. Together, they introduce Lauren’s EARN framework for delivering an unforgettable client...

Most real estate team leaders work nonstop and still feel behind because they spend the day reacting instead of leading intentionally. Brooke and Lauren break leadership down into three simple “power hours” that create clarity and momentum: a daily recruiting hour to build the agent pipeline through consistent conversations, a team power hour where leaders and agents make calls together to drive p...

Suneet Agarwal sits down with Kevin Feely, founder and team lead of the Feely Group, one of the top-performing eXp teams in Canada. Kevin shares his unconventional journey from running nightclubs and restaurants to becoming a top-producing real estate agent and team leader. He opens up about hitting rock bottom before his breakthrough—going from zero deals in six months to an incredible 49 deals i...

Suneet sits down with husband-and-wife team Andrew and Ally Burnett from Secure Home Finder in Coastal Carolinas. They share their unconventional journey of building a real estate business together, from their early friction over spreadsheets and lead tracking to becoming a top-producing team. Ally reveals how she failed her real estate exam four times while dealing with a chronically sick child,...

Jennifer Gale, broker-owner of Ontario's fastest-growing boutique brokerage, shares how she grew from 21 to 50 agents in just 12 months—capturing 25% of her local market. In this conversation with Suneet Agarwal, Jennifer reveals her implementation-focused approach to growth, including achieving 70-80% email open rates, leveraging traditional marketing (billboards, bus shelters, and buses), a...

Suneet sits down with Andrew Burnett, team leader of Secure Home Finder in Myrtle Beach, to discuss his journey from pizza franchise manager to successful real estate investor and team builder. Andrew shares how he transitioned through multiple entrepreneurial ventures—including Uber driving, timeshare marketing, and even a teeth whitening business—before finding his calling in real estate. He rev...

Suneet sits down with Ally Burnett, co-team leader of the Secure Home Finder team in South Carolina's second home market. Ally and her husband Andrew have grown their team from 5 to 15 agents in under six months while raising four children without a nanny. They discuss the unique challenges of serving clients in a second home market, the importance of building trust over years before a transa...

Lauren and Brooke break down exactly what team leaders should focus on in their first 90 days—whether launching a new team or resetting an existing one. They discuss why most leaders fail not because of bad strategy, but because of poor adoption, and how to build trust, clarity, and accountability without micromanaging. From setting clear standards to engineering early wins, this conversation reve...

Rick and Brittany Turley share how they built a successful father-daughter real estate team in Las Vegas through market cycles, from the 2008 crash to today's shifting landscape. Rick reveals his strategic geographic expansion into rural Nevada mining towns where minerals are driving economic growth and cheap Zillow leads cost just $50 per zip code. Brittany breaks down her exact follow-up sy...

Suneet sits down with Shannon Cheplak, elite fitness coach and nutrition expert who specializes in transforming real estate professionals. Shannon breaks down why 99% of her clients are from the real estate and mortgage industry, revealing the unique health challenges agents face—from skipping breakfast to run to showings, eating fast food between appointments, and falling into the "all-in or...

Brandi Fugate built Private Label Real Estate by doing the impossible—she walked away from selling 100 homes a year to become a full-time broker and team leader. In this episode, Brandi shares her journey from mortgage lending to real estate, how she scaled her indie brokerage by 370% in one year through relentless recruiting, and the systems that allow her to be home by 3 PM every day while her t...

Nick McLean and Mie Yamashita dive deep into the critical importance of role play and skill development for real estate agents in today's challenging market. With Gary Keller's recent declaration that "easy deals are dead," Nick and Mie break down why mastering sales conversations through consistent role play is no longer optional—it's essential for survival. Drawing from...