Ryan Leese

Reps 2 Revenue Podcast

Health EN ↓ 5 episodes

Reps to Revenue is the podcast for gym owners, coaches, and creators who want to turn hard work into smart business. Hosted by Ryan Leese & Seth Roosevelt, we dive into real conversations with CrossFit affiliates, fitness entrepreneurs, and performance pros about what actually drives growth—from community building and content to client retention and revenue systems. If you’re looking to go beyond workouts and build a sustainable business, this show is for you.

Author

Ryan Leese

Episodes

Reps to Revenue Ep. 5 How Brian Built A Thriving CrossFit Community in Merced, CA| MidState CrossFit 06.08.2025 51:36

Ep. 5 – How Brian Built a Top-Notch CrossFit Community in Merced, CA | MidState CrossFit In this episode of Reps to Revenue , we sit down with Brian, the owner of MidState CrossFit in Merced, California. He shares the intentional strategies he's used to build not just a gym — but a thriving community . We talk about: 🔥 How to create a gym culture that keeps members coming back 📈 The systems behi...

Reps to Revenue Ep. 4 CrossFit Kerosene: Lighting the Way to Community & Gym Growth in California 04.08.2025 22:01

In Episode 4 of Reps to Revenue, we sit down with one of the founders of CrossFit Kerosene, a California-based gym that’s igniting more than just fitness gains. Discover how they’ve built a thriving, tight-knit community while scaling their operations and brand in a competitive market. From grassroots growth to powerful member retention strategies, this episode dives into the mindset, marketing, a...

Reps to Revenue Ep. 3 — Building a Booming CrossFit Gym for Boomers in Small-Town Arizona 29.07.2025 27:45

In this episode of Reps to Revenue , we sit down with Greg from CrossFit Cobre Valley in Arizona — a College Football Hall of Famer who went from chasing variety in 2008 to building one of the most unique CrossFit communities in the state. What started with no community and a love for the challenge has grown into a thriving affiliate with 100+ members in small-town Globe, AZ — and previously 400+...

Reps to Revenue Ep. 2 — How Mike from CrossFit 1776 Built a Freedom-Focused Gym In California 24.07.2025 49:40

🎙️ Reps to Revenue Ep. 2 — How CrossFit 1776 Built Freedom Through Fitness & Business In this episode, we sit down with the owners of CrossFit 1776 to talk about what it really takes to build a thriving gym — not just in workouts, but in community, leadership, and business systems. We dive into: The meaning behind the name CrossFit 1776 What freedom means to them as gym owners How they turned...

Episode 1: Building a Business Around Community | Tracy & Ferdinand | CrossFit Firefly California| 23.07.2025 1:04:29

In this premiere episode of Reps 2 Revenue, we sit down with Tracy and Ferdinand, the duo behind CrossFit Firefly. More than just gym owners, they’ve created a powerful community hub where connection comes first — and revenue follows. 🔥 In this episode: How Tracy and Ferdinand started CrossFit Firefly The role community plays in long-term gym success How they’ve built a culture of belonging and t...