Anna Lundberg
Reimagining Success® with Anna Lundberg
In a world where traditional work no longer fits how we actually want to live, the Reimagining Success podcast helps you design a business that works for you - not the other way around. Hosted by Anna Lundberg, solopreneur business coach, strategist, and former Fortune 500 leader, the show is for independent experts and founders who have outgrown the old model and want more clarity, capacity, and calm in their business. Each week, Anna shares practical tools and thoughtful perspectives to help you redesign the way your business runs - from your business model and operating rhythm to your prici...
Author
Anna Lundberg
Category
Podcast website
Latest episode
Jun 29, 2026
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Episodes
RS100 - Celebrating 100: Looking back on our most popular episodes so far 22.10.2020 23:49
In today's episode, Anna looks back at the 10 most popular episodes since launching the podcast in December 2018. Here's to 2 years and 100 episodes of the Reimagining Success Podcast! Join us as we look back at the top 10 most-listened to episodes to date... *Resources mentioned during the episode* Episode 0: Reimagining Success: An Introduction Listen here >> Episode 1: Why redefine 'success'...
RS99 - Rethink your career 15.10.2020 16:53
In today's episode, Anna looks at how you know if this is the right move for you and when is the "right time" to quit your job. Do you fantasise about a world in which you love your job to the point that you jump out of bed in the morning with excitement at the thought of what you're going to do today? Do you long for more freedom and flexibility in your daily schedule? Do you wish that you were c...
RS98 - I quit my job with no back-up plan 08.10.2020 19:50
In today's episode, Anna revisits an article she originally wrote one year after leaving her corporate job back in 2013. In September 2013, I walked out of my office and into the unknown. I had resigned from my job, the first after my studies, with no concrete plans as to what I would be doing next. It had started with a request to my boss to take a three-month sabbatical. Off I went to South Am...
RS97 - Quitting your job stories 01.10.2020 17:35
In today's episode, Anna looks back to October 2018, when she published her book, Leaving the Corporate 9 to 5: Stories from people who've done it (and how you can too!) After interviewing 50 people who have left the corporate 9 to 5 to forge their own path, Anna Lundberg has collected their stories in a book that will inspire you with the possibilities that are out there and reassure you that you...
RS96 - Passive income business models 24.09.2020 19:10
In today's episode, Anna looks at choosing a business model that's going to allow you to leverage your time and help you earn passive income. If you want to be able to take time off in your business - in your day, in your week, or in the form of proper vacation during the year - then fundamentally, you need to make sure that the business itself, the business model, the mechanics, the financials, w...
RS95 - Self-employed and taking time off 17.09.2020 17:00
In today's episode, Anna looks at why it's so important to take proper time off in your day, in your week, and your year, even as an early-stage entrepreneur. It's very easy to tell yourself, and I did that in the early days of my business, "Oh, yeah, I'm working all the time, but I don't mind. I just love it so much." And you know what? Yes, it's amazing that you're working on creating something...
RS94 - Setting boundaries and saying "no" 10.09.2020 19:41
In today's episode, Anna looks at the importance of setting healthy boundaries in your business and learning to say "no" without feeling guilty Once you're clear on your priorities in your business, you need to block your calendar to understand when you're going to work and when you're not going to work; what are the non-negotiable parameters and where are you potentially going to be able to compr...
RS93 - Focus on the right things 03.09.2020 19:20
In today's episode, Anna looks at why getting clear on your priorities is so critical to make sure you're getting results in your business, and freeing up time for everything else that matters. When we talk about getting clear on your priorities in business, it's easy to think, "Oh, I don't have time to take a step back and look at my strategy. I've got so much to do…." And that's a dangerous plac...
RS92 - The wellbeing of entrepreneurs 27.08.2020 15:31
In today's episode, Anna looks at how taking care of your own mental and physical wellbeing will serve you, your employees and clients, and your friends and family. It's a complete fallacy to believe that pushing yourself to the limit is going to get you the results that you're after. In fact, taking care of yourself, and of your mental, physical, emotional, spiritual health, is absolutely critica...
RS91 - How to stop overworking 20.08.2020 19:42
In today's episode, Anna looks at the fallacy of the 'hustle' and why it's a mistake to build a business on working too hard. The idea of the entrepreneurial 'hustle' is reinforced by prominent figures such as Elon Musk - I'm pretty sure he said not that long ago that he doesn't sleep. And you don't understand, because his life is so busy, he can't possibly sleep... And Gary Vaynerchuk, Gary Vee,...
RS90 - A new way of working 13.08.2020 19:37
In today's episode, Anna looks at why we shouldn't cling onto this traditional way of working, especially when we're working for ourselves. The '9 to 5' is an idea that came about at the turn of the previous century - a revolutionary idea at the time, it meant you were cutting back on excessive hours, at a time when people were working 1-hour days, or 100-hour weeks, in factories back in the 1890s...
RS89 - Work-life integration 06.08.2020 19:16
In today's episode, Anna breaks down this common-but-illogical concept and exploring the more useful idea of work-life integration. The phrase 'work-life balance' means different things to different people I think. What does 'work' represent exactly - time spent in the office? And 'life' presumably means personal life? But it's unclear if we mean by that, spending time with your partner and your c...
RS88 - Changing self-limiting beliefs 30.07.2020 15:30
In today's episode, Anna looks at how we can identify the stories that we tell ourselves that are holding us back from getting to where we want to be, and creating new stories that will support us in our goals. There are stories that we tell ourselves that can - and this is why it's so important - hold us back from getting to where we want to be. On the other hand, there are stories we can craft a...
RS87 - How to self-promote 23.07.2020 15:30
In today's episode, Anna looks at creating and sharing content that will demonstrate how good you are - without being arrogant or sleazy. Unfortunately, putting your head down and doing a good job isn't necessarily enough to get you noticed. I think we've grown up in a society where we're told to be humble, we shouldn't blow our own trumpet, and it's frowned upon if you stick your head above every...
RS86 - How to build your professional brand 16.07.2020 16:20
In today's episode, Anna looks at leveraging LinkedIn to build your network and online presence, even as a full-time employee. I like to think that companies and employers are forward-thinking enough these days to allow if not encourage their employees to build a presence online, including on LinkedIn. However, if that's not the case, there are still actions you can take in the meantime. At the mo...
RS85 - Business visibility 09.07.2020 16:48
In today's episode, Anna looks at the biggest mistake entrepreneurs make when it comes to visibility for their business. It's easy to feel like you *should* be visible, because that's what everyone tells you - you *should* be on all the social media channels, sharing content left right and centre, all day every day. And if that's the case, it's no wonder that you're finding yourself procrastinatin...
RS84 - Mid-year review (2020) 02.07.2020 19:06
In today's episode, Anna looks back on the year so far, and helps you plan ahead for the next 6 months. We're asking: how are you feeling? how have you done on the goals you set yourself? are you happy with your results - why, or why not? What do you want to 'stop, start and continue' as we go into the next six months? What new goals do you want to set yourself? And what support will you need to a...
RS83 - Building a coherent brand around different ideas 25.06.2020 21:49
In today's episode, Anna looks at how you can bring together different projects in a way that makes sense in your elevator pitch or website. How do you bring together all those different ideas? How do you introduce yourself, when someone inevitably asks, "And what do you do?" And what do you do with your website? *Resources mentioned during the episode* The One Step Outside Facebook group– Join us...
RS82 - The Japanese concept of ikigai 18.06.2020 18:29
In today's episode, Anna looks at how you can use the ikigai framework to look back over your professional life so far and craft a compelling story. We're not talking about becoming a different person here - in fact what you'll find when you do this exercise is that you already have these skills and interests and facets to your personality and to your experience. It's just a matter of uncovering t...
RS81 - Career identity crisis 11.06.2020 18:57
In today's episode, Anna explores the crisis in identity that comes from leaving behind a long and successful career and transitioning into something else entirely. In our society, in a culture of high achievement, competition, and overwork, career has become almost synonymous with your identity. The paycheck that you get gives you a certain social economic status, you move in certain circles, you...
RS80 - How to take control of your career 04.06.2020 13:06
In today's episode, Anna looks at how you can learn to be proactive in designing the next phase of your career - and lay the foundations for meaningful success. Being intentional and proactive when it comes to your career is something that I'm very passionate about, and that I've been evangelising about for years. But I think it's all the more important - and maybe also all the more daunting - rig...
RS79 - How to deal with unexpected change 28.05.2020 17:35
In today's episode, Anna looks at what to do when, inevitably, things don't quite go according to plan... We've been looking recently at designing your business plan and validating your ideas before investing lots of time and money... But as powerful as this process can be, the truth is that even if we have a compelling idea and a robust business plan, and we're taking action and doing all the rig...
RS78 - How to validate your business idea 21.05.2020 16:57
In today's episode, Anna looks at how you can go about working out whether or not your idea can actually be viable as a business When it comes to launching a new idea - whether it's a complete business proposition or a specific course or programme - you don't want spend a lot of money, a lot of time, on creating the perfect membership site, lots of beautiful resources, and spend weeks and months o...
RS77 - How to write up a business plan 14.05.2020 23:46
In today's episode, Anna looks at why you need to write a business plan, what it looks like, and how to use it effectively. Specifically, there are a few formats that are particularly widely used, that you might want to consider: (1) VC firm Sequoia's guide, which starts with your purpose and moves on to the problem you're solving and your proposed solution; (2) Alex Osterwalder's one-page busines...
RS76 - Knowing when to pivot 07.05.2020 20:50
In today's episode, Anna looks at when it's time to pivot, keep going – or give up altogether. If things really aren't working and you've really been pouring your time and money into something, you're feeling miserable in the process or perhaps, if like now, circumstances out of your control suddenly change drastically, then it may just be time to change things up, pivot, and, unfortunately, to ma...
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