Reimagining Success® with Anna Lundberg

In today's episode, Anna looks at questions you can ask yourself in order to choose a business model that works for you. When deciding on a business model, any expert or online resource from a quick Google is going to tell you that you need to look at things like market potential, the right revenue model, your value proposition, what problem are you solving, your competitive landscape, and so on....

In today's episode, Anna shares a little-known truth that will prove both liberating and empowering. Want to know which business model is the best? Which marketing formula gets you the most traffic? Which sales technique gets you the best conversion rates? Listen up! *Resources mentioned during the episode* The One Step Outside Facebook group – Join us over in the Facebook group to meet like-minde...

In today's episode, Anna looks at how GRIT may just be the secret to success as an entrepreneur. I talk a lot about the importance of RESILIENCE, consistency, persistence, and that continuous effort that you're putting in - showing up, doing the work, learning from failures - is so key to being successful in your business. But that's not enough. Let's face it, simply working hard all the time soun...

In today's episode, Anna proposes this powerful question, WWTFMD - What would the future me do? - to help you act in a way that will get you to where you want to be. What would you be doing if you had already achieved the goal that you're so intent on working towards? How would you be behaving? Where would you be spending your time? Asking these questions can help shift your mindset, and your beha...

In today's episode, Anna asks: What is resilience? Why do we need it? And what can we do to build it? Resilience means the ability to bounce back in the context of adversity - in the context of business, to deal with and respond effectively to the inevitable ups and downs of working for yourself. Here are 3 things you can do to respond effectively in the moment; and 3 things you can do to build yo...

In today's episode, Anna looks at what imposter syndrome looks like, why it happens, and how to deal with it. The term 'imposter syndrome' was coined by clinical psychologists Langford and Clance in 1978*, to represent "an experience of feeling incompetent and of having deceived others about one's abilities". It is "associated with such characteristics as introversion, trait anxiety, a need to loo...

In today's episode, Anna looks at the mental shortcuts and habits that can get in the way of you making the changes you want to make and getting the results you want in your business. Living your life in automatic mode can be helpful to save time and energy when you're doing certain repetitive tasks that don't require you to think or to decide what it is you need to do or how to do it. That automa...

In today's episode, Anna looks at the trap of doing the same things again, and again, and again, and expecting different results? Insanity is doing the same thing again and again and expecting the same results - and yet that's what a lot of us are doing in business. And in life! We're hustling away, busy, busy, busy - but we're not making the shifts we need to make, in mindset and in behaviour, in...

In today's episode, Anna shares the 5 books that have changed her life! When you've tentatively decided to make a big career or lifestyle change but you don't feel ready to work with a coach or invest in a paid programme, a good place to start is to do some reading and reflecting on your own. With this in mind, I'm sharing my five favourite books, which inspired and guided me when I was decided to...

In today's episode, Anna looks at the power of stepping out of your comfort zone and into your growth zone - while avoiding the dreaded panic zone. Focusing on growth rather than comfort can be an incredibly empowering perspective. A perspective of growth gives us a more positive outlook as even the worst situations offer opportunities to grow; it's future focused, as every new situation is a fres...

In today's episode, Anna looks at why you need to stop procrastinating and get on with it! When you have a very limited amount of time available to work on your business - and, let's face it, who doesn't - there comes a point when we just need to get on with it and do it. As powerful as strategies and plans can be, at some point perfection can get in the way and become an excuse for procrastionati...

In today's episode, Anna looks at the different circumstances that may require you to revisit your goals. For all the talk of the importance of persistence, consistency, resilience, and avoiding 'shiny object syndrome' when working towards your goals, sometimes it is necessary and even desirable to change not just the actions that you're taking but the vision itself. *Resources mentioned during th...

In today's episode, Anna looks at what to do when you're just not feeling it. There's a lot of talk, especially at the beginning of a new year, about envisioning and planning for great success. The start of a new year can, absolutely, be an inspiring time for reimagining where you want to be and planning for how to get there... but what if you're *not* feeling inspired? You're not feeling excited...

In today's episode, Anna looks at a fun but powerful exercise to visualise your goals.   While it's really important to do the 'proper' work of goal setting, looking at specific targets and metrics and so on, for your business, that strategic work is probably going to end up in a drawer somewhere sooner or later. A vision board can be a fun but powerful way of visualising and reminding yourself of...

Reviewing our goals, learning from what's gone wrong, and celebrating our successes   Taking the time to do review the past year and plan for the new one will help you to remind yourself of what you're working towards and re-align your actions with your goals; learn from your mistakes and failures; and stop for a moment and celebrate your wins. *Resources mentioned during the episode* The One Step...

In today's episode, Anna looks at how you can come up with a 'theme' to guide your decisions and actions in 2021. Let's face it, we've all come up with New Year's resolutions and goals and intentions - and then inevitably failed to follow through. Coming up with a word or a phrase - a theme - is a much more effective approach. It's specific enough to give you a clear direction, and flexible enough...

In today's episode, Anna looks at how you can make the most of some much-needed time off during this holiday season. Whether you're snuggling up indoors in the northern hemisphere or enjoying the hot weather down under, this season is an important time for you and your business. No, I'm not talking about hustling away on Christmas Day and being super productive even during your days off. Instead,...

In today's episode, Anna looks at what happens when your ladder is leaning against the wrong wall and all that climbing ends up being a frustrating waste of time... "If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster." - Stephen Covey This is a quote that I came across, and it's variably attributed in its different versions to Stephen Cov...

In today's episode, Anna asks: What is The Dream? What does that actually look like? Again and again, I see people and I see clients coming to me and they're getting all caught up in, "Oh, I couldn't possibly do this," or, "I'm getting stuck… How do I do xyz? How am I ever going to achieve this?" Before they really know, before you really know: WHAT are you trying to achieve? What is the dream? An...

In today's episode, Anna looks at how to define a list of objective criteria for your next career move. When you're considering your next career move, it's very easy to get swayed by what other people are saying or doing; to get overwhelmed by all the different options; and to struggle to make an objective decision. In my experience, I've found that the best way to assess different options and opp...

In today's episode, Anna looks at how you can make your 9-to-5 escape happen in 2021. There has never been a better time to leave the world of corporate employment and start up on your own. It's easier than ever before - yes, it's still going to be hard work, but there is more information, tools and guidance out there than ever before. Thanks to COVID-19, a lot of companies and individuals are als...

In today's episode, Anna looks at common mistakes and pitfalls to avoid as you navigate the transition of leaving your 9 to 5 to work for yourself. Leaving behind everything that you know in the world of full-time employment to embrace working for yourself is a huge decision and a massive change, and it's easy to focus on everything that could go wrong. "What if...?" "But maybe I can't..." "What d...

In today's episode, Anna looks at if it's ever a good idea to quit your job without another one lined up.   The question we're asking today is, when should you, or when might you want to, quit your job without a plan, without having that next job or business already lined up? When might that be the right decision for you? Of course, this is incredibly personal, but I hope this discussion will give...

In today's episode, Anna looks at how you can make time for a side hustle while in a full-time job. The idea of a side hustle is one that has really taken off in the last couple of years. It's a way of creating an additional revenue stream alongside an existing job and, more than that, it can allow you to pursue a passion, learn new skills, and reinvigorate your career. But how on earth can you ma...

In today's episode, Anna looks at that eternal question that continues to rage, as to whether you should take the 'sensible' option of starting a business alongside your job, as a side hustle, or you should quit your job and go 'all in' with your business. In a nutshell, a side hustle is simply "a secondary job that brings in extra cash". The benefits are obvious: it's the extra cash and, by exten...