REI Marketing Nerds

Most investors are more interested in finances, management and processes than online marketing. While all those skills are useful, marketing leaves a big gap. That gap is often filled by bad marketing advice from fake gurus, agencies who overpromise and underdeliver or marketing templates that haven't worked since 1998.  This week's guest Josh Eberly started investing with a big marketing skill se...

Are you closing 139 deals per year in your real estate investing company?  If not, you'll discover how to do that in this episode — whether you have years of experience or are brand-spanking new.  In this episode, Andrew Newlon joins me to discuss how he scaled his company from working on a couple fix and flips a year to doing 139 deals a year.  Best part?  Andrew only works with two small markets...

If you have door-to-door sales experience, you can crush it in the world of real estate investing. It pays better, requires less work, and gives you a better life.  But what if you don't have door-to-door sales experience? Then this episode is for you!   In this episode, Michael Lee, a former door-to-door salesman turned real estate investor, joins me to reveal his sales secrets that help him net...

If you're not running your REI business full-time (yet), it can seem impossible to catch up with full-time investors who have all the time in the world to generate leads and close deals.  But the truth is: You can build and run a thriving real estate investing business in your free time. Today's guest Erik Pinuelas has done just that.  In today's episode, you'll find out how Erik has optimized his...

There are a ton of important things in real estate investing: Lead generation, sales, lead conversion, etc.  But when it comes down to it, real estate investing is one thing: Getting the numbers right. No matter how great your marketing is, you're not profitable if you spend more than you make.  In this episode, Chris Music tells you how he makes sure he gets the numbers right every time. Show hig...

When an investor generates leads online using any given method, they might just have gotten lucky or not have a lot of competition. Copying them might be like expecting to win by copying someone's winning lottery numbers. But what if a strategy helps generate motivated seller leads online for 100 investors? In this episode, you'll hear about the insights gained from working with 100 investors to g...

What's the best marketing channel?  Every real estate investor wants to use the best marketing channels. They want to close as many deals as possible while spending the least amount on ads.  Many of the channels get a bunch of hype, but they might not be the best fit for you.  Here's the bad news:  There is no perfect marketing strategy. And each channel comes with trade-offs. For example, Faceboo...

You've probably realized that more and more investors are pouring into the market. This means more competition, but it also means more profit potential for people who target investors. When you want help with your marketing, tech or sales, you'll have to hire service providers. But how do you know who'll make you money and who will suck you dry?  In this episode, you'll find out how to use a littl...

If you've tried paid ads, you know they're a lot harder to pull off profitably than some people would have you believe.  And it hurts to lose money and feel incompetent, especially when you thought the campaign would be the turning point for your investing business. It's easy to say "I don't get paid traffic" and walk away. In this episode, you'll find out the 4 ways you can use to get more clicks...

The real estate investing industry is stuck in the past. And relying on old-school marketing strategies that used to work is a recipe for failure today.  This includes SEO and content marketing. Realtors and agents have left real estate investors in the dust when it comes to SEO marketing. And this could doom the real estate investing industry in the near future.  But how do you create content and...

Many real estate investors dream of quitting their jobs to do deals full time. And while that's a great thing for many, that might not be your reality (yet). Maybe you don't even want to invest full time and would rather keep your REI business a side hustle. If you'd rather keep your investing business a side hustle or if it's just not realistic to quit your job, you'll love this episode. Today, y...

Most investors can get leads. Send enough postcards, mail enough letters and run enough ads—somebody will call you.  But many leads waste your time. They expect sky-high prices, don't want to sell or don't understand what you do.  The less you waste your time with these tire kickers, the more you can talk with real, motivated leads and close deals. In this episode, Vince Hall from Call Porter show...

In an economic downturn, you can't rely on what used to work. Being reactive won't help you thrive.  If you want deals, you have to innovate. Today, you'll hear from an investor who solved his business problems by innovating. David Lecko shows you how to spot and close on properties in any economic situation.  Ready to leave behind outdated tactics and become a smart investor? Listen now! Show hig...

Many real estate investors never flip more than 30 houses a year. But today's guest, Chris Music, accomplished that goal.  Chris's secret?  He swapped out direct mail campaigns with online marketing. Not only does he get a better return, but he's able to work less while flipping 30 houses a year — in California of all places.  In this episode, Chris reveals why online marketing is superior to offl...

Most investors use patchwork marketing tactics they learned from different sources. Whether it's direct mail, bandit signs, SEO, AdWords or postcards–you've probably heard it all a thousand times.  You can see success with all these tactics, but most investors don't know why they do them. If you do know, you can beat even established competitors. The truth is: All the marketing you do compounds wh...

If you want to become wealthy as a real estate investor, you need to scale your REI business. The only way you'll ever accomplish that is by using leverage to get more results in less time.  How can you do that? You'll find out in today's episode with Dave Payerchin. He's an investor in the Columbus area and knows how to scale an investing business better than most investors.  Listen now to find o...

If you want to scale your REI business, you're probably thinking about all the marketing tactics, the technology, and who and when to hire help.  But sometimes, things are much simpler: Jesse Trujillo does 80 flips in a year in a very competitive market on the back of just relationships. In this episode, you'll hear all about why relationships are so important and how you can build better ones to...

Some investors can run their business on "easy mode". They're the only real estate investors in a small market and get all the deals. Sure, they have their challenges too.  But they have it easier than you if you're in a big city full of competitors preying on your leads. If you want to make it in a hot market, you need to step up your game. That's just what Eric Hartsburg is doing. He invests in...

Many investors start out extremely excited about all the opportunities in real estate, imagining the life they can live once they profit off of their new business.  But more often than not, success doesn't happen as quickly as they thought it would. They come to believe investing is a year-long slog before the deal-closing and money-earning begins.  But it doesn't have to be that way. In fact, you...

Getting started as an investor is the hardest part. You've got all this information, but you don't know where to start. And while you watch others close deals and quit their day jobs, you're still stuck in the "getting started" phase.  Today's guest, Dara Abasute, took action right away instead of waiting for everything to be perfect. And in this episode, you'll hear what strategies and tactics sh...

Today, Dan is joined by Kevin Bupp, a real estate expert who specializes in parking lots and mobile home parks. Kevin will tell us his story of starting out as a young entrepreneur and how he found great success in these unusual investment areas.  Discover why investing in things like parking lots and mobile homes can be very profitable and surprisingly helpful in providing affordable housing opti...

Get set to boost your social media skills with Karlyn Ankrom on this week's episode. With 15 years of experience, Karlyn knows all about making a big impact online. She'll share her special "Fan Fire Starter" framework and give you smart tips on how to handle the hectic world of social media.  Learn how to connect with your audience, build trust, and improve your online visibility. Whether you're...

Join us on this week's episode of REI Marketing Nerds as we sit down with the multifaceted Frank McKinney, a real estate innovator and best-selling author making real change through his inspiring work.  We'll hear Frank's journey from scribbled life philosophies to impactful writing that does more than just sell - it sustains life and hope for Haitian orphans. Get an inside look at the balance and...

On this episode of REI Marketing Nerds, we sit down with Frank McKinney, a groundbreaker in luxury real estate and a man of many talents.  From humble beginnings to multimillion-dollar oceanfront developments, Frank's approach to real estate is as innovative as it is effective. Join us as we dissect the mindset of mastering the craft of real estate investment and learn how one man's vision can sig...

In today's episode, Dan continues his conversation with special guest Eddie Wilson. They talk about making smart investment decisions and preparing businesses to be sold. They also discuss how these principles can be applied to positively impact non-profit organizations.  Plus, they give a sneak peek into Eddie's upcoming Aspire Tour, a special event for people who want to start their own business...