Reframed The Podcast

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3SK2d6X▶ About This Episode: Director Scott Secco returns to Reframed to break down his latest mountain bike film shot with GoPro's new interchangeable lens camera. Scott walks through the custom rigs, cable cams, pole cams, fog setups, and creative problem-solving behind the project—including the moment a failed...

▶ Find Inspiration and develop your ideas with Frame Set: https://go.frameset.app/4wk1AiL ▶ About This Episode:Dutch director Sabrina Nijenhuis joins Dylan Hahn to break down her Cannes-nominated spec commercial Burning Desire — a cinematic film about skin cancer shot on 16mm with almost no budget. She shares how borrowed film stock, DIY production design, natural light, and practical in-camera te...

▶ Find Inspiration and develop your ideas with Frame Set: https://go.frameset.app/4eygU3W ▶ About This Episode: Director Daniel Warwick joins Dylan Hahn to break down his Westpac campaign, a commercial that turned an entire community into a human helicopter. Daniel explains why he chose to build the impossible practically instead of relying on CGI, how Martin Parr's photography inspired the fi...

▶ Find Inspiration and develop your ideas with Frame Set: https://go.frameset.app/44hbA0a ▶ About This Episode:Director and photographer Aidan Cullen joins Dylan Hahn to break down his commercial spot for Cosmos starring Odessa A'zion, and to discuss what makes certain performers impossible to look away from. Aidan shares insights from a decade of working with actors, musicians, and brands, in...

▶ Find Inspiration and develop your ideas with Frame Set: https://go.frameset.app/3S0f30i ▶ About This Episode:Cinematographer Todd Banhazl joins Dylan Hahn to break down Olivia Rodrigo's "Drop Dead" music video, a project shot entirely on vintage BetaCam, VHS, and MiniDV cameras. Todd shares why the team wasn't chasing nostalgia, but the unique beauty these formats bring to face...

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4o2SN1D▶ About This Episode:DP Adam Bentel joins Dylan Hahn to break down KFC’s “Eat the Rules” campaign, directed by Zee Ntuli. Adam shares how the team turned a single abandoned community center into a surreal party world using practical effects, lasers, dancers, mirrors, confetti, and a lot of experimentation. They...

▶ Find Inspiration and develop your ideas with Frame Set: https://go.frameset.app/4fCE3V1 ▶ About This Episode:Director and Abyss Digital founder Shapxo joins Dylan Hahn to break down how some of his most insane VFX shots actually get made. From Unreal Engine previs and robotic camera systems to CG avatars, seamless eye transitions, and LED volume stages, they dig into the real process behind mode...

▶ Find Inspiration and develop your ideas with Frame Set: https://go.frameset.app/3PajnJv ▶ About This Episode: Director Rick Darge joins Dylan Hahn to break down his wildly absurd Popeyes “Chicken Chicken Chicken” campaign. It's a musical commercial built around one word, one weird idea, and a ton of meticulous prep. Rick walks through the entire process of directing a big budget commercial,...

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3RbjW6d▶ About This Episode:Director Simon Becks joins Dylan Hahn to break down a surreal Iceland-shot music video about a man stranded in a frozen wasteland who falls in love with a snow woman. Alongside co-director Folkert Verdoorn, Simon shares how the team turned a strange one-line concept into a massive practical...

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3QFEmUS▶ About This Episode:Director Leon Liehr joins Dylan Hahn to break down a spec commercial featuring Headspace that was made as a student project. Leon shares how a small team used location choices, practical effects, and VFX to create the illusion of ceilings closing in, all within a three-day shoot. They talk...

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4tywEKA▶ About This Episode:Director Alex Takacs returns to break down his music video Brush Me Like a Horse, a simple but striking concept built around a man running on a treadmill over a cliff. Alex shares how the idea expanded into a full world through production design, performance, and careful visual choices. The...

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3ODQSU9▶ About This Episode:Director Morgan Le Faucheur joins Dylan Hahn to break down his cycling campaign and the detailed process behind creating a high-end commercial look with limited resources. Morgan explains how he developed the treatment, pitched the idea in person, and used a combination of moto crane, drone...

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4cg6MMh ▶ About This Episode: Director Scott Sacco joins Dylan Hahn to break down his Outdoor Research film Moments, a five-day shoot across British Columbia built with small crews, lightweight rigs, and a practical approach to getting cinematic images in remote locations. Scott shares how he balances directing, shoot...

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4v2Bn8H▶ About This Episode:Director Oscar Hudson joins Dylan Hahn to break down his Coinbase campaign created for the Oscars, a project that builds a believable video game world almost entirely through practical techniques. Oscar explains how the team translated digital logic into physical design using printed textur...

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4c1YKHR▶ About This Episode:Cinematographer Cyan Mariani joins Dylan Hahn to break down the bold black-and-white music video that’s been gaining attention online. Cyan shares how he created striking contrast with minimal lighting setups, balanced hard and soft sources through a single window, and unified footage from...

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/478c22O▶ About This Episode:Cinematographer Patrick Pickler joins Dylan Hahn to break down his North Face commercial, shot high up in the mountains on glaciers near France. They go shot-by-shot through the film, explaining what was actually filmed on location versus what was built later in a studio. Patrick shares how...

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3Ns61qW ▶ About This Episode:Cinematographer Rowan Biddiscombe and Dylan Hahn break down the viral shot from his latest commercial for Ardbeg Whiskey. They reveal the unconventional lens, Steadicam work, and blend of practical effects and VFX that brought the image to life. Rowan shares how the team tackled shooting i...

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3N30Du9▶ About This Episode:Director Salomon Ligthelm joins Dylan Hahn to break down his Super Bowl campaign for He Gets Us — and the 64-page treatment that won him the job. Solomon shares how he approached five distinct films in one ambitious shoot, discovered the campaign’s linchpin in vintage consumerist audio, and...

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4704rTG ▶ About This Episode:DP Mason Charles joins Dylan Hahn to break down how he and director Nick Nelson built a surreal, black-and-white fever dream around an unexpected tool: an Xbox Kinect. The depth-scan “nanoparticle” look became the backbone of the project, layered with black-void builds, 3fps Alexa textures...

▶ Find Inspiration and develop your ideas with Frame Set: https://go.frameset.app/4cAPriN ▶ About This Episode: Directors Folkert Verdoorn and Simon Becks join Dylan Hahn to break down the chaotic, cartoon-fueled world of A$AP Rocky’s “PUNK ROCKY” music video. From fake suburban backlots and prosthetic eyes that sing, to breaking windows and car crashes they unpack collaborating with Rocky as a th...

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4q1EJoA▶ About This Episode:Cinematographer Morgan Spencer joins Dylan Hahn to break down the making of a high-concept commercial built around Apple Vision Pro, Formula One, and Boss Clothing. They dive into lighting a minimal set for maximum scale, balancing CG with in-camera effects, and designing custom tools to cr...

▶ Find Inspiration and develop your ideas with Frame Set: https://go.frameset.app/4q1EJoA ▶ About This Episode: Cinematographer Oren Soffer joins Dylan Hahn to break down the first narrative project shot on Fujifilm’s new GFX Eterna 55. Instead of showcasing the camera's abilities in ideal conditions, the team embraced harsh light, tight spaces, minimal crew, and a production pipeline designed...

▶ About This Episode: In this episode of The Reframed Podcast, Dylan Hahn sits down with director Loris Russier to break down Sound Elevated, his ambitious commercial film for Bang & Olufsen celebrating 100 years of the brand. Loris walks through how the project was engineered from the ground up, from pre-cut animatics and era-specific set design to practical effects blended seamlessly with VF...

▶ Find Inspiration and develop your ideas with Frame Set: https://go.frameset.app/49EJ9vB ▶ About This Episode:Director Zee Ntuli joins Dylan Hahn to break down his visually hypnotic commercial for Audemars Piguet. They unpack why the project was treated like a visual palindrome, how analog philosophy guided every creative decision, and what it really took to shoot a dancer suspended over a corros...

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4qh6WsJ▶ About This EpisodeDirector Rupert Höller joins Dylan Hahn to break down his striking, high-contrast music video " Modern Times" for MIKA. It was a meticulously planned yet playful project built entirely inside a single studio. Rupert walks through how references like Charlie Chaplin, graphic minimal...