RuthAnn Rafiq
Rebrand with RuthAnn
Rebrand with RuthAnn is the podcast for entrepreneurs for whose businesses are growing faster than they can keep up with. Rebranding is key to transforming how you show up online – when you have a modern, strategic and elevated brand your business can grow and scale with clarity, confidence, and credibility. But DIY shouldn't be your go-to anymore. You need an expert in your corner. RuthAnn Rafiq, owner of R Artspace, has been designing brands and websites since 2016 and has worked with dozens of women to elevate their online presence. Using expert interviews and client BTS, this podcast sheds
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Episodes
20: Your Checklist for Hiring the Right-Fit Designer for Your Brand or Website Project 16.01.2024 22:14
Today I’m sharing a 7 step checklist for hiring (the right fit) designer for your project. I believe it’s so important to find a designer you connect with, not only style wise, but values wise. I share my best tips for finding someone, why I believe you should get on multiple discovery calls with multiple designers, and why making a decision at the end of all this research is essential. Remember...
19: Decoding the Trend-Following Dilemma - When to Avoid and Adopt Trends for an Irresistible Brand 09.01.2024 20:39
To follow the trends? Or to not follow the trends? I honestly think you should follow trends in some situations but not others. In today’s episode we’re breaking when to follow trends, three trends I recommend to avoid to solidify and grow your brand, and three trends to adopt for a more powerful online presence. We discuss reasons for why we should avoid certain trends but adopt other ones and it...
18: Being Fearless When Starting Over, Overcoming Burnout, and Finding Joy in Creativity with Hannah Robinson 02.01.2024 46:45
I am so excited to share this candid conversation with you all! I’m joined by my longtime friend and fellow designer, Hannah Robinson, an artist and creative who has gone through various transitions in her business seeking the joy of creativity. We discuss Hannah's journey from starting a design business in 2016, experiencing success, starting a new business, experiencing burnout during the pa...
17: Exciting Personal News - Baby #3 is on the Way! 26.12.2023 14:27
I’m pregnant with our third! I’m so excited to finally announce this pregnancy and share about the first trimester as well as all the mixed emotions that have come with this pregnancy such as overwhelm, joy, and hesitation. In this episode I’m sharing how this pregnancy is different from my other two, how close the kids will be in age, and how I’m looking for answers in this busy season of life an...
16: Year in Review - Biggest Wins, Tough Lessons, Finding MY Success and What's Next 19.12.2023 33:36
It’s that magical time of the year for reflection, celebrating wins, and planning ahead and I’m so excited to be sharing all those things and more in this candid conversation. I believe doing a year in review is so helpful in setting goals for the upcoming year and something I encourage you to do if you’ve never given it a try! Some of my wins include niching down to rebranding, increasing my inco...
15: How Rebranding Translates to More Sales, Scaling, and Business Growth 12.12.2023 23:17
Ready to scale your business? Do you have big goals for 2024? In this episode, I’m talking about how rebranding can increase your revenue, build authority, and how it can set your businesses up for success in the new year and beyond. I cover topics such as when rebranding takes place, indicators that you’re ready for a rebrand, considerations to think about, the seven ways rebranding can help busi...
14: Upgrade Your Squarespace Website and Get Better Results and Why it’s Time to Shift from 7.0 to Fluid Engine 05.12.2023 21:37
Are you still using the old version of Squarespace? If you’ve been thinking about upgrading your Squarespace site this is the perfect episode for you! I LOVE Squarespace but let’s be honest, the old version left a lot to be desired. That’s why I’m so excited to share about the new version of Squarespace and all the changes they’ve made with the release of their drag and drop editor, Fluid Engine....
13: Make Your Copy Magnetic with Megan Smyth 28.11.2023 36:56
I am so excited to be joined by my friend and copywriter Megan Smith today. She is a conversion copywriter, podcast host of the Blaze podcast, and she has so many phenomenal tips to share with you when it comes to standing out online with your copy. We talk about everything from breaking free from other people’s versions of success to truly define what success and fulfillment looks like for you, t...
12: LIVE Website Assessment and Tips to Improve Your Own Site 21.11.2023 18:59
Today I'm shaking things up and walking you through a LIVE website assessment! The Revive Brand + Website Assessment is a service I started offering in early 2023 and it’s one of my favorite things where I walk through your website and give you practical copy and design tips so you can book more calls on your site and sign more clients. Today I’m taking you along with me as I comb through the...
11: Refreshing Your Brand for 2024? 5 Steps to a Powerful Uplevel 14.11.2023 18:18
It’s mid November and this is the time of year when a lot of people are thinking of refreshing their brand or website - is this you? You’re not alone! I myself am also going through a little refresh and I’m excited to take you behind the scenes in my own process. In this episode we’re diving into the essential steps for a powerful brand refresh in 2024 - and beyond, how to build trust with your au...
10: Rebranding a Product-Based Business with Krystle Hamilton of Pretty Planner Co. 07.11.2023 41:21
Today I'm so excited to have you meet one of my past clients, Krystle Hamilton. Krystle is a mom, wife, and the CEO of Pretty Planner Co., Kansas City's first minority owned luxury planner and stationary company. Throughout the episode, we talk about her rebranding experience (which she chose to do early on in her business), challenges she faces as a product-based business owner, how she g...
9: 3 Mindset Shifts That Come with Rebranding 31.10.2023 15:27
Mindset plays a huge role in the success of your business – some would say the biggest role in your business. Today on Rebrand with RuthAnn, I'm talking about the three biggest mindset shifts that can happen when you're ready to rebrand. I've mentioned this before, but when I started my business back in 2016, I had no idea what mindset work was but since then, I have grown in the perso...
8: How SEO Affects Rebranding with Barb Davids 24.10.2023 32:32
Today, I am so excited to be talking all about SEO with an SEO specialist, because whenever people are looking to rebrand and re-do their website, so many questions come up about SEO. So I'm thrilled to host Barb Davids today on the show. Barb is an SEO and content marketing strategist and owner of Compass Digital Strategies. She goes all out to help small business owners embrace their SEO amb...
7: Balancing Motherhood & Entrepreneurship 17.10.2023 21:28
When I first started my business, I was not yet a mother, but from the start I created it in a way that it would align with the vision for my life for when I WOULD become a mom. Fast forward to today, I’m a mom of two and it’s only made me a better entrepreneur. In this episode, I’m sharing what motherhood and entrepreneurship looked like through my first and second babies, what a typical day look...
6: Brand Photography & Photoshoot Tips with Kassady Gibson 10.10.2023 23:44
One of the most common questions I hear when a client is about to go through the rebranding process is if they should get new photos. For this reason, I’m excited to have brand photographer and CEO of Focus Creative, Kassady Gibson, on Rebrand with RuthAnn this week. Kassady shares her journey from a corporate career in finance to a full time brand photographer. She is also giving us her best tips...
5: Scaling with Ease with Anna Rapp 03.10.2023 26:43
I am so excited to bring to you my very first guest on the show, Anna Rapp. Anna is my business coach and mentor and we also got the opportunity to work together last year on her rebrand. I can 100% attest that Anna is the real deal. She is energetic, radiant, positive, and an incredible coach when it comes to helping women grow their business on part-time hours, which is exactly what she's he...
4: Navigating Change When it Comes to Your Brand 26.09.2023 20:29
Today on Rebrand with RuthAnn, we are talking about how to navigate change and growth when it comes to your brand. This is a very timely discussion because at the time of recording, it is September 1st and I already feel a change in the seasons – I cannot tell you how ready I am for the fall and to just go into cooler weather and experience the coziness, the boots, the sweaters, give me all of tha...
3: How to Know When You’re Ready for a Rebrand 19.09.2023 22:12
Am I ready for a rebrand? Maybe this is a question you’ve asked yourself recently. So I thought we could talk about this topic on today’s episode of the show because rebranding can be a big next step and investment for your business and I’d want you to make that choice with confidence! I’ll share some of the signs that might show you’re ready for a rebrand as well as some internal shifts and minds...
1: My Business Backstory 12.09.2023 24:39
Welcome to the very first episode of Rebrand with RuthAnn! Today I want to talk about my personal story, my business journey, and how I chose the niche of rebranding. Listen through till the end of the episode because I’m sharing some things to keep in mind if you’re at the point in your business where you’re thinking of a rebrand. I hope this behind-the-scenes episode really helps to set the stag...
2: Branding vs. Rebranding 12.09.2023 22:10
Welcome to episode two of Rebrand with RuthAnn! Today we’re going to dive into one of my favorite topics – branding vs. rebranding, the definition of the two, which one you should invest in, and what you can expect out of the process of each. I’m also going to share some rebrand success stories of a couple of my clients as well as popular rebrands that you’ve probably seen out in the wild. Listen...
Introducing Rebrand with RuthAnn 11.08.2023 1:47
Rebrand with RuthAnn is the podcast for entrepreneurs for whose businesses are growing faster than they can keep up with. Rebranding is key to transforming how you show up online – when you have a modern, strategic and elevated brand your business can grow and scale with clarity, confidence, and credibility. But DIY shouldn't be your go-to anymore. You need an expert in your corner. RuthAnn Ra...
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