Rebrand with RuthAnn

Today's guest is fashion expert Amy Salinger, who brings 20 years of experience across television, editorial, and personal styling. She's worked with platforms including The Oprah Winfrey Show, The Today Show, and major national retailers. Whether you're like Andy in The Devil Wears Prada wondering "what makes you think I'm not interested in fashion?" or you're obsess...

In this episode, RuthAnn Rafiq explores why some rebrands hit high highs like million dollar years and sold out programs but others fail to deliver results. RuthAnn shares three effective marketing strategies to ensure a successful rebrand launch. She emphasizes the importance of a solid marketing plan, authentic engagement, and leveraging opportunities like giveaways, workshops, and guest appeara...

Summary: Ashley Ice is the brand photographer behind all the beautiful new photos on my website and I’m so excited to have her on the show. She shares how to get photos you are obsessed with and the difference between headshots and a brand photoshoot (and WHY you need to know this before investing). We talk about how she works with her clients, what makes her process different, the 3 things you ne...

This episode is special because instead of interviewing clients on their rebrand I get to share my own journey of rebranding! I’m talking about why I chose to rebrand now, the internal shifts that brought on this desire for change, and how I’m showing up in a more clear way to reflect where I am today with my brand and website business. I highlight the importance of authenticity, messaging, and ho...

Summary In this conversation, RuthAnn interviews her past client Meg Salisbury where she shares her journey in acting and  modeling and how her new website helped her gain more confidence and bookings. Meg discusses the importance of branding in her career, the investments she made in her “Glow Up Year” growth in 2025 (her rebrand being one of them!), and the confidence boost she experienced after...

In this episode, I'm sharing my journey towards achieving more peace in my personal life and increased profit in my business. As the owner of a boutique branding agency, I love the freedom and flexibility of being able to make small changes for a big impact and these things I'm sharing today have done just that. I discuss the changes I made at the start of 2026, including personal habits and profe...

In this episode, RuthAnn Rafiq discusses the intricacies of rebranding and website design, emphasizing the often underestimated time commitment involved–which is less than you think! She outlines her streamlined design process, which requires minimal client commitment, and highlights the importance of having a clear vision and trust in the designer and in the process. The conversation also covers...

Welcome to 2026! In this episode RuthAnn Rafiq discusses the importance of ensuring that your brand is ready to support your business goals for the year and the 5 all-important questions to evaluate whether your brand will help you hit your goals or hinder your marketing efforts. The conversation emphasizes the need for a strong brand foundation to achieve marketing success here now as we begin a...

Summary In this episode, RuthAnn reflects on her year, sharing the lessons learned and the wins celebrated in 2025. She discusses a big pivot in her business, hitting burnout, the importance of self-care, recognizing the seasons of life, and the ups and downs of entrepreneurship. RuthAnn also highlights her personal and professional achievements, including introducing new offers, homeschooling her...

In this engaging conversation, RuthAnn Rafiq and Allison Burns explore the surprising benefits of befriending competition in the design industry. While their conversation is design-industry specific, this concept can capture any industry you find yourself in. They discuss the benefits of building supportive relationships with peers, the importance of confidence in one's unique style, and the v...

This spring, RuthAnn shut down the agency model for her design studio. She let go of her design team and went back to solo work with white label support. It looked like a failure from the outside, but it was actually one of the smartest decisions she made. In this episode, she shares the real story of why her pivot didn't work - juggling 8-10 projects while her little kids needed her more, the...

Summary In this engaging conversation, RuthAnn Rafiq and Haley discuss the journey of building a podcast agency, the importance of rebranding, and strategies for growing a podcast. They explore how aligning visuals with business value can enhance client perception and lead to increased confidence in pricing. Haley shares insights on podcast growth, leveraging content for business, and the signific...

Don’t go into the website building process without tuning into this episode. Because redesigning your website takes time, effort, energy, and money and you don’t want to waste it on a sub-par site. Today I’m sharing the importance of designing a website that serves as effective sales tools, rather than just a flashy new makeover.  I talk about how important it is for your designer to understand th...

Ever wonder how to make the transition from service provider to coach? We're pulling back the curtain to Megan Smyth’s journey from conversion copywriter to thriving sales coach whose mission is to make selling feel good. If you’ve been listening to Rebrand with RuthAnn for a while you’ve heard from Meg before, as she is the copywriter on my team here at R Artspace. We’ve chatted before about...

Not everyone is in the market for a full rebrand, sometimes those small intentional shifts can be enough to move the needle to more inquiries and bookings. In this episode I’m breaking down some practical, low-cost design refresh ideas for entrepreneurs looking to elevate their brand presence without breaking the bank.  I discuss the importance of a website refresh versus a full rebrand, I share s...

Rebrands can be daunting especially if you’re an established business owner with hundreds of client touchpoints from courses to a podcast to dozens of products. That’s where Elizabeth McCravy was, my guest on today’s show, and I’m thrilled to share our conversation with you all about her rebrand.  Elizabeth is a Show It website designer, online business educator and host of the Breakthrough Brand...

After taking a 9 month hiatus from the podcast I’m back and excited to share what’s been going on in my life and business, and the importance of rebranding for business growth by outlining five key ways a rebrand can lead to increased revenue and client engagement.  It’s normal to wonder what the ROI of a rebrand actually is so I’m highlighting the significant impact it can make on your revenue by...

Hey friends! It’s that time of year when I look back and list my top 10 wins along with lessons I’ve learned along the way in my annual Year End Review. This is a fun, honest look at the things I’m celebrating - both personally and professionally - challenges, and everything in between. This year stretched me in ways I didn’t expect, from big business breakthroughs to messy and beautiful mom-life...

Hi friends! I hope December is treating you well so far. Today, we’re diving into a throwback episode that’s a listener favorite: How to Know When You’re Ready for a Rebrand? This topic comes up all the time with clients who are wondering if it’s the right time to take that next big step in their business. In this episode, we break down the signs that might show you’re ready for a rebrand, the min...

Hi friends! Welcome back to Rebrand with RuthAnn. I’ll be honest—I planned to record a fresh episode about growth in my business this year, but life had other plans. My kids and I have been battling sickness for weeks now (mom life, right?), so today, I’m sharing one of our most-loved episodes from the archives instead! This episode is all about giving your website the ultimate glow-up with a live...

Hey friend! Just a quick note – this episode is a replay from last year, right around this time. With the holidays fast approaching, it's the perfect moment to revisit these ideas. Enjoy listening and happy refreshing! It’s mid-November and this is the time of year when a lot of people are thinking of refreshing their brand and/or website - is this you? You’re not alone! I myself am also going thr...

Hey friends! I’m so excited to bring you a powerful conversation today with my friend and expert in self-trust, Emily Sloan. Emily has built an incredible career as a therapist specializing in trauma, and she’s developed a unique framework she calls the "Self-Trust Model" that’s all about helping women move beyond self-doubt and into real confidence. In this episode, we discuss what it means to tr...

In today’s episode of Rebrand with RuthAnn, I’m tackling a topic that’s been on my mind for a while: should we, as personal brands, bring up politics in our businesses? To be honest, I’ve been nervous about discussing this, but I think it’s important, especially with everything happening in the world right now. I will share my thoughts, hesitations, and some key questions I think we should ask our...

Today, I’m super excited to bring you a heartfelt chat with the amazing Ashley Freehan. Ashley is an entrepreneur and productivity coach who expertly balances running her business while raising kids and managing their homeschooling. It's not all sunshine and rainbows in her story, which makes it so inspiring, real, and hopefully one that you’ll be able to connect with. This episode is for the...

Hey friends, welcome back to Rebrand with RuthAnn! Today’s episode is a little different—it's just me catching up with you about what’s been happening in my world as I return from my third maternity leave in four years. If you're a mompreneur trying to balance life, kids, and a growing business, this one's for you. I am talking about the challenges, the surprises, and some exciting cha...