Rebrand with RuthAnn

Get ready for a mix up because this week’s episode of Rebrand with RuthAnn is an unscripted co-interview with me, RuthAnn, and one of my first podcast guests, Megan Smyth who is ALSO the copywriter on my team at R Artspace! We’re getting together to discuss our personal and professional growth over the past year as we have both experienced major changes. We’re getting a bit vulnerable and uncoveri...

Join me on this week’s episode of Rebrand with RuthAnn as we explore how to make your client experience not just good, but genuinely premium. It's not all about hiking up your rates; it’s about making your clients feel special and showing them how much they matter. I'll share some of the personal touches and smart strategies I’ve used to turn clients into raving fans who’ll cheer for your...

Today's episode of Rebrand with RuthAnn focuses on the fundamentals of giving your website a significant boost! From the top mistakes that could hold you back to professional copywriting to premium design advice, I will review the nuances of what distinguishes a good website from a GREAT website. This episode is loaded with practical guidance whether you know your site needs updating ASAP or y...

Welcome back to Rebrand with RuthAnn, where we explore the real stories behind building a brand and balancing life. In this episode, I’m super excited to chat with Mallika Malhotra, an award-winning brand strategist who swapped corporate life for entrepreneurship. We're unpacking how she navigated the big pivots from advertising guru to branding expert while juggling a big family life. Mallika...

In today’s episode of Rebrand with RuthAnn, I explore the natural slow seasons that every business owner must deal with. Whether you are just starting or a seasoned professional, slow times can surprise all of us. Throughout the episode, I'm offering five actionable techniques to help you survive and flourish during these quiet periods. These ideas are meant to help you keep momentum and guara...

Hey everyone, welcome back to Rebrand with RuthAnn! Today, I’m super excited to chat with my friend and powerhouse designer, Mandy Hopp. She’s the brains behind the Hopp Creative, where she and her team help changemakers shape the world through smart marketing and design. Mandy shares how she turned her artistic passion into a thriving business, her secrets to managing a dynamic team, and why focu...

Hey everyone, it’s RuthAnn here! I'm thrilled you're tuning in for today’s special episode. As we say goodbye to Season 1, I have some personal news to share—yes, I’m about to go on maternity leave! So, I'll explain how this will affect our time together and how we can stay in touch over the summer. I'll also open up about blending personal and business lives on social media, shari...

Ever wonder how you can scale your business while also being present and available for your family? I'm so excited to have Katelyn Hamilton join us to discuss this topic because she is a scaling strategist. Katelyn is a strategic business consultant who helps women organize their businesses to grow to six figures and beyond—while being a mom of three and growing her own business. We talk about...

Today on Rebrand with Ruthann, I’m tackling a topic that doesn't get talked about enough: how to juggle life’s challenges while keeping your personal brand strong and sincere. Life loves to throw curves, which means that you sometimes have to pivot your business direction mid-stride. Throughout this episode, I talk about how to keep your authenticity and trust with your audience during these c...

I’m so excited to sit down with fellow mompreneur, business coach, and past client Shi Chen. Shi is a wife and mama of two and a business and leadership coach. Throughout our conversation, we talk about all things entrepreneurship and motherhood. From Shi’s journey from teaching to coaching, to the importance of hiring and delegating, to the impact of a website refresh, and balancing motherhood an...

Today, I’m thrilled to announce the relaunch of my Squarespace Template Shop and share a little BTS and a special offer for you as a listener of the show! Whether you’re looking to start from scratch or revamp an existing site, I'll share essential tips on achieving a designer website without the hefty price tag. I will also cover the top five factors that make a website practical without sacr...

Heading into the online business world? Great, you're in just the right spot. On today's episode of Rebrand with RuthAnn, I'm going to lay out some easy steps to get your branding going the right way from day one—and don’t worry! You don't need a big budget to make a big splash. I'll walk you through five straightforward, budget-friendly tips to help your business look legit. P...

Today on the podcast, I want to talk about why I often recommend Squarespace to my clients. There are many options for website platforms, and it can get pretty confusing to pick one – especially if your website has to serve multiple functions. I’ll shortly mention why some of my clients think about using WordPress or Showit when they begin working with me and what those platforms offer, but I real...

Today on the podcast, I am sharing something that's been a game-changer for many entrepreneurs: recognizing the signs that it's time for a rebrand. I’ll walk you through ten dead giveaways your brand might need a little (or big) makeover. Rebranding goes beyond just a new look; it is about making your brand a beacon for your ideal clients and crafting an online presence you're proud to...

Are you considering giving your podcast a fresh look or feeling eager to finally dive into the world of podcasting? I'm excited to let you in on my conversation with Kristin Quiroz Bayona, an absolute genius at breathing new life into podcasts and strategizing their success. Reflecting on my podcasting journey, I realize how much Kristin’s work influenced my decisions for my own podcast's...

This is a more girlfriend-chat style of episode where I’m sharing a behind-the-scenes look at my life as a mompreneur in this current season. I discuss my work schedule, which fluctuates based on my husband's rotating schedule and my kids nap times. I also give an update for how my time-blocking experiment is going 3+ months in. I share strategies for navigating my kid’s schedules and dealing...

Summary: This is a special episode because I’m celebrating 8 years in business! And I’m sharing 8 lessons I’ve learned along the way. I discuss the importance of overcoming perfectionism, asking for help, and taking action. I highlight the need to celebrate wins, stay focused on your why, and schedule time off as doing these things lead to greater joy in the day-to-day of your business. I also enc...

Summary: Last week was our capstone episode where Barb and I wrapped up her branding project on the podcast. This week, which was two weeks after I gave her all the branding files, we had a chance to sit down and discuss how implementing the brand has been going, such as in her website and Canva. Barb shares openly with things that she found helpful and things that she had to work through. We disc...

We are wrapping up Barb’s rebranding journey with our final official episode of this series where Barb and I revise her Marketing Collateral and I also present all her final brand files and share how best to use them. In the first part of the episode we review the Marketing Collateral I sent over which was Instagram graphics and Barb’s opt-in design. In the second part of the episode I walk Barb t...

What happens when your designer sends you a logo you’re not in love with? How do you keep feedback constructive to move forward? Well, you’re going to hear all of it as we are in week 3 of Barb’s branding journey. This week I present the logo suite concept to Barb and we discuss finalizing it and what it needs to get to the finish line. We also discuss how we finished the color palette and what’s...

In this week of the project, we’re discussing the Inspiration Board and Color Palette presentation. In the first part of the episode it’s a Loom video of what I sent to Barb explaining my design decisions for why I chose different elements for the Inspiration Board and Color Palette. And the second half of the episode I'm chatting with Barb and we're discussing Barb’s initial thoughts, rea...

I am SO thrilled to be documenting my client's rebranding journey here on the podcast! Barb Davids is an SEO strategist and owner of Compass Digital Strategies and is ready to create a whole new look and feel for her business so she can stand out in her industry and attract more aligned clients. In this first episode, we record the Kick-Off call which is a deep dive into brand strategy for Bar...

In this episode, I interview my friend and fellow brand strategist Asia Dore about the importance of brand strategy and how to build an effective brand in a no-BS, easy-to-digest way. We go all over discussing the five steps to building a brand, including knowing what you do, how you do it differently, who you do it for, and why it matters. We also explore the mistake of copying corporate branding...

I’m SO excited to reveal my updated website with you! I share the changes I made to my website design, including tightening up my messaging, updating my photos, and showcasing my work throughout the site. I also talk about the importance of a clear client journey and how to add credibility and expertise to your brand. I think there are so many things to keep in mind when you’re doing a website ref...

In this episode, I’m sharing practical tips for how to make big goals, like a rebranding project, ACTUALLY happen. I think it’s easy to have that new year energy and make really big goals, but when that shine wears off, how do you stay motivated and dedicated to take your goals over the finish line? I’m sharing a process using Google sheets has been game-changing for me in my business and I’m so e...