Real Tea

Marketing and paid advertising are the traditional tools we reach for when promoting a new listing or sale. But the possibilities presented by public relations — for the right property with the right story — are often the differentiator. This week, Becca Logue, our director of public relations, joins me on the pod to share how she helps our agents secure news coverage to generate interest in to se...

Calling all SIR agents! Aimee Rideout is back to talk all things GNE! If you're heading to Nashville this September for Sotheby's International Realty's Global Networking Event, you'll want to tune in & grab our GNE pre-plan guide. REGISTER FOR GNE LEARN MORE ABOUT AIMEE

When a property is marketed through Sotheby's International Realty, it immediately begins a journey to local and global exposure. Loved chatting with Alex Malagodi, Director of Marketing at Gibson Sotheby's International Realty, about targeting the biggest pool of qualified buyers and achieving results your clients couldn't have achieved without you. 🌐  LEARN MORE ABOUT OUR MARKETING

Given the changes happening in the industry, agents are placing more importance than ever on choosing the right brokerage, making it the perfect time to revisit this conversation with ⁠   Daphna Fields , VP of Brokerage Development at  Gibson Sotheby's International Realty . As a realtor, you can’t control mortgage rates, inventory, or the paperwork. But what you can control is how you do busi...

It's no secret that relationships are the cornerstone of the real estate industry, and Mian LaVallee's network has been key to her success — we actually met for the first time at an industry event she hosted. She is truly a connector! Tune in as we discuss her approach to business and relationships and how it’s opened doors. LEARN MORE ABOUT MIAN

Writing is an invaluable skill in real estate. Capturing a busy reader’s attention today is more challenging than ever. In today's episode of #RealTea, Lauren Holleran and I discuss the dos and don'ts for writing polished and effective copy! LEARN MORE ABOUT LAUREN SEE THE LAUREN HOLLERAN TEAM BUY THE BOOK BY TODD ROGERS

Back at it with another conversation on AI!  👩‍💻 So thrilled to have Richard Silver of Sotheby's International Realty Canada on the podcast. Richard leads Silver Burtnick and Associates, one of Toronto's top real estate teams, and has been in the industry for more than four decades. Listen as he shares how incorporating AI into his daily routine hasn't just introduced minor efficienc...

AI is a new hot-button topic in real estate. There’s definitely a time and a place for it, but most people wonder where and when. Tune in to my conversation with Jeni if you’re wondering where to start.  LEARN MORE ABOUT JENI

To say real estate runs in Mckinze Casey's blood is an understatement: Mckinze grew up in a family that owned a real estate brokerage and an architecture firm, and her more than 20-year career has spanned five diverse markets. Listen as she shares the steps she's taken to hone her craft and find a specialization. With a background in supply chain management, & being a mom to twins — Mc...

George Slusser is one of a few real estate M&A experts in the U.S, and he's played an integral role in the mergers and acquisitions  Gibson Sotheby's International Realty  has done over the years. I love working with George and believe any broker owner should be using someone with his expertise to value their business each year. Watch as we discuss his 2023 book,  Acquiring More Profit...

On Friday, March 15, 2024, the National Association of REALTORS® announced a proposed agreement to settle nationwide seller claims related to broker commissions. Gibson Sotheby's International Realty has been preparing for these potential changes for 2-3 years, but unfortunately, there's been a lot of misinformation about our industry in the headlines.  Today, I'm addressing this misin...

Despite the craziness of the rental market in 2023—constant talk of rent control, broker fees, limited inventory—our rentals department surpassed $4 million in gross revenue, exceeding the previous year. Van French, Director of Rentals at Gibson Sotheby's International Realty, joins me on the podcast today to discuss best practices for your rental or investment property search and what you can...

Let's talk about off-market transactions.  Colleen Barry and I are seeing a higher-than-normal number of off-market or "pocket" listings—properties that aren't publicly listed on the open market. While there are occasions where sharing a listing with a limited audience is in the seller's best interest, these types of listings can dramatically reduce the number of potential bu...

While referrals can come from clients, some of the best opportunities come from fellow agents in your network. Listen Aimee Rideout⁠ , Vice President of Relocation & Referrals at ⁠ Gibson Sotheby's International Realty ⁠ and I dive into how you can take your business to the next level through strategic alliances with other real estate professionals. ICYMI: Through our  Sotheby's Intern...

I'm back with Dat Le, a certified public accountant and partner at Motta Financial in Las Vegas. In part one, we looked at what real estate agents and entrepreneurs should be asking their CPA and watching for on their tax returns. Here, we shift focus to investors, high-income earners, and the strategies they need to know to maximize their refunds. Tune in TODAY on YouTube, Apple, and Spotify...

In this episode, I’m talking to Dat Le, a certified public accountant and partner at Motta Financial in Las Vegas. Watch part one of our conversation in which we examine what realtors and entrepreneurs should be asking their CPA and what they should watch for on their tax returns.🧾💸📅 In part 2 next week, we’ll discuss what investors and high-income earners need to know. And as a special treat f...

The Cape Cod real estate market is distinct from a primary residence market. But New England real estate agents agree that the markets today are similar in one way: Inventory is historically low. Join me and Paul McCormick, a Cape Cod native and Chatham-based real estate advisor with Gibson Sotheby's International Realty, as we tackle Cape and Islands sales trends, how the markets fluctuate se...

As the real estate market turns, you may find yourself having to put a little more money and thought into your marketing. The good news is, many marketing tactics are simple to execute—and either free or very close to it!  Join me and Jeni Pardo de Zela, Vice President of Marketing at Gibson Sotheby's International Realty, as we reveal some low- or no-cost but effective marketing strategies fo...

Let's talk about buyer's agents, the NAR lawsuit, and more. In today’s industry, a buyer agency agreement is essential to ensure the agent and the brokerage get paid, and the only way a buyer is going to sign an agreement is if they understand the nature of this professional relationship and the services the agent provides.  Most industry professionals—especially buyer's agents—need ti...

We're back! 🎙️🔑 So thrilled to have my dear friend and CEO of Gibson Sotheby's International Realty , Colleen Barry , on my first episode of Real Tea in 2024.  The market faced many challenges in 2023. Buyers and sellers waded through an environment of high interest rates, low housing stock, inflated prices and strong competition. So, what will this year hold for buying, selling and renti...

I was fired up to continue my conversation with international powerhouse Nikki Field —senior global real estate advisor and associate broker at Sotheby's International Realty® in East Side Manhattan . Nikki heads Sotheby's International Realty's perennially top team of nearly 20 associates across the tri-state area and feeder networks around the globe. Watch as she reveals her team’s s...

You're probably familiar with today's guest! Nikki Field ⁠, a senior global real estate advisor and associate broker at ⁠Sotheby's International Realty's East Side Manhattan Brokerage⁠, has been with the firm since 1998. Nikki pioneered the team sales model in Manhattan with her eponymous “Field Team,” which has transacted more than $4 billion in sales and annually ranks as the top...

When you have a team structured in the right way, with the right people, it can be incredibly powerful for your business. But there's much to consider if you are thinking about building a real estate team—staffing, compensation and much more—and it's imperative that team members understand and appreciate their roles and responsibilities. So which legal issues do agent teams raise and how c...

Most real estate companies are constantly recruiting. However, there are big differences among companies in structure, operation, and philosophy, and your goal is to find a brokerage that is ultimately the right fit for you. Research, weighing pros and cons, and planning ahead are essential in getting your real estate career with a new brokerage off to a fast and productive start. So what details...

Real estate scams are at an all-time high, and both realtors and clients are potential targets. But what are the most common scams, and how can we identify and avoid them so that our clients can feel empowered when they buy or sell their home? I'm thrilled to be joined by Richard Sullivan , Gibson Sotheby's International Realty 's in-house general counsel, to explain what to watch for...