Real Talk With Real Fit Pros

Real Talk with Real Fit Pros

Health EN ↓ 124 episodes

Listen in as fitness industry veteran Jonathan Lautermilch shares strategies to grow your fitness business and help fit pros get paid what they're worth.

Author

Real Talk With Real Fit Pros

Category

Health

Podcast website

fitprocollective.com

Latest episode

Nov 22, 2024

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Episodes

Celebrate Your Wins 09.12.2021

When you’re the one in charge of your business, it’s easy to focus on the list of things you haven’t done and overlook what you’ve actually accomplished. This time of year is the perfect time to take stock of the effort you’ve put forth over the last 12 months.  Listen in as Jon & Marc discuss the importance of celebrating your business wins and your client wins, and how that translates t...

Be a Professional: A Conversation w/ Dan Duran 02.12.2021

To be a leader, certain characteristics must be displayed over a long period of time. Dan Duran, current Vice President of International and Group Partnerships at ISSA (International Sports Sciences Association) has done just that. Dan worked in California law enforcement, eventually overseeing statewide training for over 400 officers and 200 trainers, as well as being the director and instructor...

Confident: A Conversation w/ Anthony Hudson 18.11.2021

Anthony Hudson is a high-performance coach and the founder of Confident: The Code to LIVING a Life on FIRE. He works closely with parents, CEOs, business owners, and entrepreneurs to work on what he dubs the Forever5 Pillars: Faith, Family, Fitness, Finances, and FUN. However, to teach these valuable tools, we often have to go through our own trials and tribulations to learn the lessons necessary...

Believe in Yourself: A Conversation w/ Jason Williams 11.11.2021

With 15 years in the industry, Jason Williams has learned a thing or 5 about running a successful fitness business. At the core is the ability to listen to what people need and a desire to simply help people get better.   He is the owner of Custom Fit Colorado (founded in 2017), which is a Personal Training + Nutrition company based in Denver,  2 studio locations. In addition, Jason also...

Growing Yourself to Grow Your Business 07.11.2021

People are always watching, and nowadays, people want to be led by someone doing the work. As a fitness coach, it’s important to show that you’re willing to get uncomfortable and push your own limits, just as you ask your clients to do for you.   Tune in as Jon & Marc discuss the various ways you can continue to improve and the ripple effect your actions have on your clients and those aro...

Live Life Elevated: A Conversation w/ Rance Hayes 28.10.2021

With 26 years in the health and fitness industry, Rance Hayes has demonstrated an ongoing passion to help others. Along the way, he has learned many lessons that can only be absorbed by going through the challenges life throws at us, and having a willingness to adapt and overcome.  This episode is FULL of wisdom and insight on what it takes to have a long lasting, successful career in fitness...

Force Moves vs. Power Moves 21.10.2021

In business, there are force moves and there are power moves. Oftentimes, force is necessary to get things moving in the right direction, generate revenue, and tally some quick wins. However, for long term success and sustainability, POWER moves will have a much great effect and position you far ahead in the marketplace.   Tune in as Jon & Marc discuss the difference of these moves, and g...

The 6-Week Challenge vs. Business Building 13.10.2021

Getting people to take action on their health and fitness is a daunting task. Over the years, gyms and coaches worldwide have employed every tactic known to humanity to entice, motivate, encourage, guilt, dupe, etc into getting moving.   But how the relationship starts is often a tell-tale sign of how long it will last. While some gyms have been successful building their business around 6 wee...

Own Your Sh*t!: A Conversation w/ Jennifer Carrasco 07.10.2021

Jennifer Carrasco offers a rather unique story in the entrepreneurial world. A business owner at 24, she has spent the vast majority of her adulthood getting uncomfortable, setting big goals, and persisting without exception. From being a single mom, owning skin clinics, getting her IFBB pro athlete card, and owning an electric company, Jennifer has built quite the business acumen. Unlike her fell...

Social Media Mastery **UPDATED EPISODE** 26.09.2021

In this day and age, you’re literally leaving money on the table if you’re not utilizing social media to grow your business. However, there is definitely an art to content creation and drawing in an audience who will resonate with you. Tune in as Jon & Marc discuss the nuances of social media and how to make it authentic to you and your mission. Also, please check out the link below for FREE t...

The Entrepreneurial Journey and Playing the Long Game 16.09.2021

People love to show the flashy side of owning your own business, and the promises of quick success run rampant in the coaching world. However, similar to the fitness journey, creating a sustainable business for the long term takes time. The ones who are clear on their direction, and don’t quit, are the ones who succeed.   Tune in as Jon & Marc jam out and give their perspective on these t...

A True Titan of the Fitness Industry: A Conversation with Neal Spruce 09.09.2021

If you work in the fitness world, you have been directly or indirectly influenced by our guest on this episode, Neal Spruce.   His love of fitness began in the bodybuilding world, and Neal discovered a passion to help others. In the mid 80’s he recognized the training world lacked a certification process to help coaches not only hone their craft, but give confidence to the consumer as well. N...

It’s Not the Tactics, It’s the Intention 02.09.2021

In this episode, Jon & Marc lay out the framework of building your fitness biz. Topics include understanding the immense similarities between in-person and online coaching, how people will sniff out desperation a mile away, and why a problem solving mindset and helping people first will always lead to success.    If you’re a fit pro who could use some direction and would like to chat...

Pivot & Grow: A Conversation w/ Ryan Romano 26.08.2021

In this episode, Jon & Marc sit down with fellow fit pro Ryan Romano. Ryan has been in the industry for 10 years now, which says a lot about his commitment to his craft.   After going the traditional college route and being groomed to go into the family business, Ryan made the difficult decision to forge his own path. Diving into the athlete development realm, he quickly found a passion t...

Longevity in the Fitness Industry: A Conversation w/ Jerry Handley 19.08.2021

17 years in any industry is a long time, but in the fitness world, it’s an eternity!   In this episode Jon & Marc chat with long time strength and conditioning coach Jerry Handley. From his days at West Virginia University to now owning and operating Viking Performance Training in Morgantown, West Virginia, Jerry has certainly gained some knowledge and wisdom that can help any coach looki...

The Business of Business Coaching: A Conversation w/ AJ Morton 12.08.2021

Sometimes you find your career, other times it finds you. In the case of AJ Morton, it was the latter.    After a bad experience hiring a business coach to help grow his fitness business, AJ found a much needed space in the marketplace. A place for other coaches to go and find REAL reviews about business coaches/programs specifically designed for fitness professionals. He has since turne...

Vegan Bodybuilding: A Conversation with Kenneth Whitacre 05.08.2021

The fitness industry needs more people who are truly passionate about serving others, and Kenneth Whitacre is a prime example of just that.   Being influenced early in his career by word class bodybuilders, Kenneth developed a love and respect for fitness. When Covid made his big box gym job obsolete, he leaned into his strengths and created Authentik Fitness.    Listen and Jon...

Devoted to the Industry: A Conversation w/ Barry Smith 29.07.2021

Learning from experience is great. Learning from other people’s experience is often even better! In this episode, Jon & Marc sit down with lifelong fitness professional Barry Smith.  Barry’s 2 1/2 decades in the fitness industry have taken him from trainer to manager to leader to pioneer. From being involved in the early integration of NASM, to developing solid systems in growing Fitness...

Off the Cuff w/ Jon & Marc 21.07.2021

In this episode, Jon & Marc chop it up on recent interactions with the concerns and struggles they’ve seen fellow fit pros facing. From mindset to core values to putting yourself out there, much is covered in this impactful conversation!   For more information about working personally with Jon & Marc and their Fit Pro Collective coaching program, visit https://fitprocollective.com/app...

Showing Up for Your Business 15.07.2021

We’re taught to serve others, and if you do that enough, you will reap the rewards. However, there comes a time you must be selfish and focus on YOU, so you can be your best in the world.   In this episode, Jon and Marc discuss how to show up for yourself first and the positive implications it has on your business and life.   Enjoy! P.S. Need a jumpstart in the right direction with getti...

Simplicity Breeds Success: A Conversation w/ Carlos Lucio and Michelle Raya 08.07.2021

In this episode Jon & Marc chat with Carlos Lucio and Michelle Raya, fellow fit pros and business partners. Carlos owns and operates M.N.T.L. Fitness in Bryan, TX, and dives into his simple, yet effective approach to building a solid team of people who are focused on making an impact in their community. Michelle’s love of fitness and powerlifting made her a great fit to partner with Carlos!&nb...

The Reasons for the Seasons of Fitness 30.06.2021

For anyone who’s been in the fitness game any length of time, it’s undeniable that as the seconds of weather change, so does business. However, as a fit pro, you don’t have to experience the dramatic ups and downs if you know what to look for and prepare accordingly.  Listen as Jon and Marc breakdown the seasons of fitness and give you the blueprint to be successful regardless of the time of...

“Figuring It Out” w/ Ryan Floyd 24.06.2021

Some people say they’ll figure it out, with no real plan in place. Others say that with confidence because they KNOW they will solve their problems no matter what.  Listen as Jon & Marc talk with fellow fit pro Ryan Floyd as he discusses how he has built a success gym over the last 12 years.   You can follow Ryan on LinkedIn at www. LinkedIn.com/in/coach-ryan and on IG @ryan.a.floyd...

Pivots and Problem Solving: A Conversation with Zach Babcock 17.06.2021

From prison to podcasting professional, Zach Babcock has earned every bit of the success he now enjoys. Listen as Jon & Marc have a hard hitting and candid talk with Zach, an entrepreneur who helps other alpha entrepreneurs create dominate brands with their podcasts. Also hear how the birth of his twins sons turned his life around, and his amazing nighttime routine to help shut off your brain...

The Rollercoaster Ride of the Fitpreneur w/ Adam Berezowsky 10.06.2021

Listen as fitness professional and business owner Adam Berezowsky shares all the ups and downs of growing a business. From leaning into his passion and serving with a solution oriented mindset to provide a great experience for his clients, Adam has weathered the storm and built a thriving fitness business. You can follow Adam on IG @epic_courage and his gym @epicfitness805. And if you want to lear...

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