Real Fabulous Marketing

Last week on the podcast, episode 20 with Penny Murden we discussed how online communities have both helped us grow both professionally and personally. I often find myself being pulled in one direction or another wanting to do all the things all at once. I’ve found that having a coach to bounce ideas off can really help me clarify the direction I need to go in and not get persuaded to divert my at...

I wanted to speak with Penny about the positive power of being part of online groups, which is where we met several years ago. Whether they're on Facebook or elsewhere on the internet, online communities can be such an amazing way to connect with other people who are at a similar point in their journey to yours - even if you never meet in person! As women we can often feel like we're not allowed t...

For all the intuitive, creative brains out there, this one is for you. I've struggled in the past to make online courses because I've wanted to overcomplicate things and include everything possible. However, when it comes to selling online courses and helping your clients enjoy the transformation that you're offering, usually it's the simple things that stick with them. If your brain loves to over...

I'm not particularly known for being 'calm' on my socials, it's not the vibe I give off. However I've actually been incorporating these three things into my business for several years now and they have made a huge difference as to how I approach my work life. You'll learn why I only take meetings at certain times of the day and also my secret to getting through the crazy morning routine. In my boo...

For many of us finding calm in every day seems impossible or a miracle when it happens. In this interview with Katie Jane, we discuss how adding calm to your business is a way forward for a sustainable business model. She opens up on some of her practices and suggests that if you're not feeling it, throw your to-do list out the window and go and do something else. I can't wait for you to have a li...

If you've ever had the experience of lacklustre online sales, then this episode is for you! In my experience of reviewing hundreds of sales pages & spending tens of thousands of dollars on paid ads, an outstanding OFFER will change everything. I mention my NEW ecommerce video ad toolkit which is available now for $27 at https://mirandaivey.com/toolkit Tune in now for: 2.06 How to get people to...

Following on from Episode 14 with Sophia Pallas, in this episode I cover some easy copywriting tactics that you can use to attract more of your customers. There's no point offering a blanket approach to copywriting anymore as everyone is so busy, your Facebook ad or sales page will glide on by. By calling out who you want to attract on your website and in your paid ads, your copy will connect more...

Sophia Pallas is an amazing copywriter who has been interested in astrology since she was a teenager. In this chat she shares how anyone can get started using working by the moon phases to have more energy in their business. As well as how she feels like her marketing is so much easier now that she is embracing being more herself. We cover everything from her recent name change (hint: it’s not wha...

Doing your marketing can feel like a never ending job. In this episode I share a simple strategy that will see you nail your marketing week after week so you can relax on Friday night knowing you've done a "good job!" I mentioned the idea this in Episode 12 with Hayley Carr, so this is an expansion on that for you. 02.50 Why getting yourself worked up about your marketing does you no favours 4.14...

Hayley Carr is a Life Coach, Neuro- Linguistic Programming (NLP) Mentor and 11x Karate World Champion. While she might sound tough, she also got knocked down by chronic fatigue which in turn lead her to embrace a different business model. Rather than hustle and burn out, Hayley talks about how she sees our feminine softness as our greatest strength and is a big advocate for rest and having fun.&nb...

In Episode 10 I interviewed Kirsten Jackson about her thriving online art business. In this episode I make it even more practical and give every ecommerce business owner three things to focus on right now. Whether you're starting out or you're already running a profitable business, if you're wanting to make more sales online, you won't want to miss this! Resources mentioned in this episode My free...

Kirsten Jackson is a successful marathon running modern artist. She has her own gallery in Sandringham, Melbourne but her art can be seen hanging in the homes of collectors around the world. One of my favourite things about Kirsten is that she’s on a mission to break the starving artist myth and shares her story and expertise in her online program for artists called Steps to Success. Her ethos beh...

Coming up with content ideas for social media can be a total drag for many business owners out there. In this episode I cover some ways to rethink the interactions you're having with customers and potential customers to turn them into content gold! 1.41 The pros and cons of low cost content planners 3.23 Why any interactions you have are a good goldmine for content creation 6.04 How to make your c...

Is saving time by using the Auto-Publish feature from Instagram to Facebook worth it? In this episode I discuss whether it’s a good idea and some pitfalls to avoid if you’re currently sharing all the same content everywhere. 02:24 How to play to the strengths of each platform 07:55 Why do you want to be on both platforms? 13.23 My main reason for being on Facebook 16.44 Using Facebook Groups for o...

Instagram Reels are here to stay and can be fabulous for Instagram engagement. They’re also great if you’re someone who doesn’t love doing video where you're speaking on camera. if you think that the only way to create a Reel is to dance and point at the screen then this episode will give you some easy ways to start trying out reels for your Instagram content.  Best of all, you can just use y...

You've probably heard that video is good for building your like, know, trust factor online but speaking on camera can be scary for many people. In this episode I share five tips that I have used to speak on stage and when recording videos for my social media marketing. Whether you're a pro at video or you're taking the leap for the first time, this episode is for you.   Still feeling a bit re...

Do you have an email list that hasn’t heard from you in a while? Usually when I speak with business owners email marketing isn’t a high priority. However I want you to know that it's the squeaky emailer who gets the oil! Or the person who sends the emails that gets the clients...  If you’re worried about people unsubscribing or sending out intermittent emails because you can't find the time,...

Instagram Stories are 15 second snippets of either images or video that you upload to Instagram. The cool thing about Instagram Stories is that they only last 24 hours! This means you can try different things, showcase behind the scenes, or the more ‘rough and ready’ side of your business. This episode features my ten top ways to use Instagram Stories including one of my all time favourites if you...

Have you ever wanted to do something but think you’re going to be terrible at it so you don’t want to even start? In this first episode of the Real Fabulous Marketing program, I share all the reasons why I’ve kept myself stuck and not recording a podcast for so many years. Even though I really wanted to do it! You’ll learn ways of overcoming the “I’ve got no time” excuse that we all use for not ge...

Many business owners think that running Facebook ads will solve all their problems. However as an experienced Facebook ads Manager I don’t recommend them if you’re just starting out. By using your organic social posts and working out where you can be more consistent with your marketing, you’ll be able to build momentum without running ads. I also go into the details of Boosted Posts and why they m...

We all have an ego when it comes to posting on social media, Instagram and Facebook are built on likes, comments and follower counts. However if you’re getting too caught up in whether people will like your post you’re going to kill your productivity. This episode has two main strategies I use to avoid overthinking my socials and worrying about what other people think of me. From someone who rarel...

Welcome to the Real Fabulous Marketing podcast with Miranda Ivey! With a goal of sharing practical marketing advice that doesn’t leave you feeling overwhelmed or icky, this podcast will deliver fresh insights into the world of online marketing. Topics will include Facebook & Instagram organic posting and paid ads, email marketing, how to create winning content with ease and so much more. Find...