Real Fabulous Marketing

Once seen as an easy way to make a passive income, have online courses become a thing of the past with AI? In this episode, I'm digging into how the online course industry has shifted dramatically — and what we can do as creators to adapt. I take you back through the rise of online courses, from my early days of unlisted YouTube videos and PowerPoint walkthroughs to the proliferation of platfo...

In this episode of Real Fabulous Marketing, we dive into what the Netflix dating show Love Is Blind can unexpectedly teach us about marketing strategy. We look at how going in with rigid preconceived ideas about your customers, your offers, and what people want, can hold your business back from finding its "perfect match." Tune in to learn how co-design can open your eyes to what your customers ac...

I am so excited to be back behind the mic and what better way to return than by declaring 2026 the Year of the Badass Business Woman . With the shift into the Year of the Fire Horse, there’s this undeniable energy of stepping up, stepping forward, and stepping fully into who we’re meant to be. If you’re a woman over 40 running your own business—especially here in Australia—this episode is your ral...

In this episode of Real Fabulous Marketing, we dive into the potential pitfalls of over-relying on ChatGPT for your business. We look at how using AI tools can lead to laziness and complacency if not handled correctly. Tune in to learn how to effectively integrate ChatGPT into your business strategy without losing the fabulous essence that makes you unique. 00:00 Introduction to Real Fabulous Mark...

Hey fabulous people! In this episode, I take you behind the scenes of a big shift in my business and talk about what it really takes to make sales daily. I'm moving away from ads coaching and leaning fully into marketing strategy and mindset, and if you've ever tried doing something new you'll know the anxiety and fear that can happen. In this episode I talk about getting into the right energy and...

Real Fabulous Marketing: Is It Too Early to Start Planning for Christmas? Hey hey, it’s Miranda Ivey, and I’m back on the mic! In this episode, I’m diving into where I’ve been these past few months, what I’ve learned during my busiest business period yet, and why now is actually the perfect time to start planning for the end of the year. Whether you've been feeling like 2025 is creeping up fas...

Welcome to a slightly noisy but very real episode of Real Fabulous Marketing ! Today I’m diving into a reflective solo episode, where I unpack everything that’s happened in Quarter 1 of 2025—because let’s face it, when you run your own business (and especially if you’re a parent too), time moves FAST and pausing to reflect is a luxury we need to make space for. In this episode, I share what worked...

In this episode, I'm diving deep into one of the most common challenges I see business owners face—feeling like you have to be on every single social media platform to be successful. Let me just say it: you don’t . If you’ve ever felt overwhelmed by Instagram, Facebook, LinkedIn, email lists, and the rest—this episode is for you. I break down how to choose your best-fit platform and create a strat...

In a world where AI is churning out generic content faster than ever, your unique X factor is what will set you apart. But what exactly is your X factor? How do you find it? And most importantly, how do you use it to create content that attracts the right people to your business? I’m sharing real-life examples of brands and businesses that have nailed this and how you can uncover your own. Plus, I...

If you've ever wanted to test a new idea, build connections, or just get people to take action without the pressure of a massive launch, this episode is for you. I’m breaking down why I started these workshops, how I tweaked things along the way, and the surprising lessons I learned about engagement, repeat customers, and why people actually sign up for low-cost offers. Plus, I’ll tell you the...

Yes, you heard that right! But here’s the catch—you actually have to put it out into the world instead of just thinking about it. So many business owners—coaches, therapists, creatives, and professionals—get stuck in the cycle of working hard to pay the bills while daydreaming about their next big idea. But fear of failure, perfectionism, and overthinking stop them from taking action. Sound famili...

We’re diving into one of my absolute favourite topics— real fabulous email marketing. If you've ever run ads to build your list, created a lead magnet, or hosted a webinar, only to let those email addresses sit there gathering dust… well, my friend, you’re basically burning your hard-earned cash. But don’t worry, I’ve got you! This episode is all about making email marketing a consistent, valu...

In this episode, I'm diving headfirst into why I'm doubling down on email marketing in 2025. With major shifts happening on social media platforms, and some concerning alliances forming in the tech world, it's time to reconsider how we connect and communicate with our audiences. I explore why email marketing isn't just a safe bet, but a golden opportunity often overlooked by many b...

In this episode I’m diving into the power of online lead generation, especially for those of you who are curious about running Facebook and Instagram ads with a replay of my recent webinar! If you’ve ever felt overwhelmed by the idea of creating effective lead magnets or even wondered if paid advertising could work for your business, this episode is packed with actionable steps to help you turn co...

In this episode of Real Fabulous Marketing , we’re diving into one of the most powerful tools for online businesses—Meta Pixel! Have you ever wondered how websites seem to know exactly what you’re interested in and follow you around the internet with targeted ads? Well, the secret is the Meta aka Facebook Tracking Pixel. In this episode, I'll explain how this little piece of code works, how it...

In this episode of Real Fabulous Marketing , I’m shifting gears a little to focus on my e-commerce business owners. List building is something I always talk about, but today I’m sharing a powerful strategy that can transform how you approach your email marketing efforts, specifically for e-commerce. I dive into using lead form ads to build your email list without even asking potential customers to...

In this episode of Real Fabulous Marketing , I'm joined by the inspiring Jodie Minto, a seasoned Ecommerce Expert & Ads Coach who started her own clothing label, Iland.co., while living in Dubai and working full-time. Jodie successfully scaled Iland.co from humble market stall beginnings to a seven-figure business, ultimately selling it and turning her focus to helping other online store o...

In this episode I detail seven reasons why you need to stop waiting and tart your list building ads right now! I also share my strong dislike of testimonial sliders... Register for 3 Steps to Build Your List with Ads Without Wasting Your Money Check out my testimonial slider free homepage: https://mirandaivey.com/

Think you're maybe but not quite ready for Facebook ads? Listen to this episode and know for sure the 4 best reasons why you should or could run ads! In this episode I mention: Upcoming webinar: 3 steps to build Your list with Facebook Ads without wasting your money! Profitable Ads Guide

As a Facebook Ads Manager I'm going to say "of course not!" but I'm going to share with you how I know they're not dead and why you should be investing in yourself & your business with list building ads in 2024. Download my Free Profitable Ads Guide Join the One Amazing Ad Wait List

Do you love EOFY as much as I do? Such a great time for renewal on so many levels. I also set some very restorative 90 day goals for the quarter and this episode leans into the "real" in real fabulous as I review how I went and look towards the next 90 days. This is your reminder to set your own up! Mentioned in this episode: Join the One Amazing Ad Wait List The Right Objective for Prof...

Woohoo! It's been a long time coming but I've made it... 100 episodes of Real Fabulous Marketing! Listen to 10 lessons I've learnt in 10 years of solo business now. While you're here... Leave a Review if you've enjoyed any of the past 100 episodes! Do my Micro Business Self Check-in Check out One Amazing Ad

Over the years I've questioned if we still even need an up to date website when there's so many ways for people to contact us. But I keep coming back to how it's your online home and without an up to date website people won't know if you're still in business or if you're worth working with! Tune into this episode where I cover 10 Things Every Website Needs to Make Money - f...

Let's get one thing clear, you don't need to discount in order to make sales! You also will never win a race to the bottom! In this episode I share 3 things to consider when it comes to your pricing and ways to value add instead of discounting your services and courses. Book a 1:1 Mentoring Session with Miranda Ivey Download my Run More Profitable Ads Free Guide

My current website feels like it's being held together with spit and tissue paper. I'm using this as an opportunity to "reinvent" myself and look at my brand values, how I want to work with clients and also my customer journey in terms of payments and "next steps". Tune in to find out how it's going. Have you read my Marketing Report for Small Business in 2024? Down...