Real Fabulous Marketing

Following on from episode 45 Overcoming Imposter Syndrome with Cass Dunn, it got me thinking about the times when I managed to put imposter syndrome to the side in my own life. Whether it's in your business, career, marketing, life pursuits imposter syndrome is often (or always) present for many of us. A quantum leap is defined as a great improvement or important development in something, so why n...

Cass Dunn is a psychologist, podcaster and author of three Crappy to Happy books, covering life, work and relationships. She’s also a certified Life Coach, ran a very successful online health food store, meditation teacher and is now helping women overcome Imposter Syndrome. If you've ever felt like where you are in life is a "fluke" or that you're not worthy of success despite evidence to the con...

During March 2022 Northern NSW experienced terrible flooding. Feeling powerless, I wanted to do something to help and so I created an online auction. I tapped into my online network of female entrepreneurs, business owners and practitioners who all jumped in to offer their services or courses for auction. In total the auction raised $14510.  In this episode I go behind the scenes and share th...

Louise Glendon runs Click Love Grow, an online photography school for women. She's super successful and yet, even she has had to overcome those feelings of 'my little mummy business.' Tune in for a broad ranging chat where we talk about how she got started, who's on her team and how she structures her programs. I loved it and know you will too! If you're listening to this before March 31, 2022 hea...

Only have a small Facebook ads budget? Then you probably don't want to waste your time and money making these mistakes! (Although it's never a mistake if you're always learning!) However, if you want to spend your budget in a way that delivers the best bang for your buck then I would recommend having a listen to this episode. The full Facebook Ads on a Small Budget Series has been shared to help y...

Split testing is one of the best parts of running Facebook ads. The platform allows you to test a huge number of factors, whether it's locations, audience interests, placements and your ad creative. In this episode I share that the best way to use a small budget if you also want to split test is to focus on your ad creative. That is testing an image ad with a video ad, or long copy vs short copy....

In this episode I share three different ways to build your audience online - organic, paid ads and a hybrid approach. Learn simple hacks for improving your reach on Instagram and Facebook as well as what happens if you just want to throw money at ads to solve all your problems. This series is all about running Facebook ads on a small budget, so you'll hear why the hybrid approach works best if you...

Just getting started with Facebook & Instagram Paid Ads? This 4 Part Series is going to help! You might be s#@T scared that Facebook will steal all your money! I'm sharing with you an insight into how to run Facebook ads on a small budget and why you may want to consider it sooner rather than later (even if you're not ready to 'sell' right now) In this episode I'll share with you: What hi...

Happy New Year! While some people in your Facebook & Instagram newsfeeds will be telling you how spectacular they feel in 2022, you might be feeling a little meh, blah and stuck. That's totally ok! In this episode I share 4 ways for you to stop that stuck feeling and also some fresh ideas on how you could take just one small step towards getting some new (or reignite) old clients. Want to take...

When you run your own business it's very easy to get caught up in the "I'm not there yet" or "she's doing better than me" mindset. That's why it's such a wonderful exercise to review how far you've come, and also what you're proud of achieving no matter how small it may seem. Because all of those small wins are incredibly important on this big journey of running your own business. From me to you -...

I have seen a number of posts and received numerous emails about posting consistently being a masculine energy and way of doing business. I get it, sometimes you probably don't feel like posting or emailing your list and it feels more feminine to stay in touch with yourself that way. In this episode I propose a different way of doing things, where you can be consistent and still say in your femini...

Over trying to squeeze your experience and expertise into an online course priced at $197? These two decisions improved my cashflow and happiness in my business. No longer was I trying to make myself fit into a certain type of box, I was able to work in a way that suited me and my style, getting to know clients over a longer period of time. Like this episode? Leave me a review or tag me on Instagr...

Everything starts with an idea and then you go about and make it real. In this chat with my former business partner Angela Ponsford, we discuss how she started her business and then asked me to be involved. We cover what makes a good partnership and things to check before going into partnership with someone - even if they’re a good friend or loved one.  Angela holds the position of  VP o...

If you've been hesitant to use Instagram Reels or you don't know where to start, then this episode is for you. And nope, I'm not going to tell you to point and dance if you don't want to! Covering trending audio, transitions and how to get started with ideas for your reels I hope that you'll gain the confidence to start getting more comfortable in front of the camera. Mentioned in the show: How to...

Caroline is not your typical marketer. As a Yoga Therapist, she was even taught in her training that what she was doing was a gift for the world. Not only has she had to overcome barriers to pricing her services, living in Melbourne means she had to completely move her business online in 2020. Caroline joined my Ad Fab Business Crew earlier in 2021 to learn more ways to be comfortable selling onli...

Hands up if you don't like setting your prices! Or if you just like to go around and see what the competition is doing and then price yourself "slightly" lower?! In this episode, I'll share with you some simple strategies to help you understand the value of what you offer and how you can set your prices so you feel really good about sharing them with the world. Find out more about feeling great wi...

When they run their own business, women can have difficulties charging others for their work. They think that they're robbing them and that if people say 'no' it's a reflection of not being good enough. If this sounds *ahem* somewhat familiar, then this episode with guest Brook McCarthy is for you. Brook is a Marketing & Business Coach with over 13 years experience running her own business and...

Sure anyone can start writing a book... but how do you get around to finishing it? In this episode I share the 5 steps I took to finish writing my  marketing book 'No One Wants To Buy Your Stuff' - how to stand out in a busy online world. I had to make time, ask myself a few questions to get over my procrastination hurdle, get feedback and also be brave. There's also the one thing that I woul...

Emma Franklin-Bell is a book writing coach, author and ghostwriter (among other hats that you'll hear about in the introduction!) In our conversation she shares why everyone has a book inside them, how to get started and how she maintains focus to get her work done. Emma's Manuscript Mastery program has helped many authors get their books out into the real world and she talks about how you can do...

When I started out in running my own business I would say yes to just about anything; clients, inconvenient call times, work that was out of the original agreed brief. In trying to please everyone I wasn't pleasing the most important person in my business - me. In this episode I share some straightforward strategies to help you start feeling more powerful than ever, simply by saying no.  Tell...

In this episode Marissa and I discuss is creativity available for everyone, how Marissa gets into creative flow as well as some awesome books that have helped her along the way. Marissa Treichel is the fearless leader of the Cassettes, an 80s inspired flashmob dance troupe and dance classes. She's also the creator of Rad Self Care, an online course to help you get in touch with your creativity, yo...

I was stuck on dreaming bigger. So this is what I did. Three simple questions to journal on and enjoy challenging yourself to dream bigger. Remember, you do your dreams not anyone else! Want to get out of your own head and start be seen online? https://mirandaivey.com/expert For easy step by step marketing strategies, grab a copy of my book http://mirandaivey.com/book

Meet Tammy Guest, Naturopath and online entrepreneur. A dash of burnout in seeing  40 clients a week lead her to develop a whole new business which incorporates mentoring, a national conference and retreats. Her goal was to mentor more practitioners to have an exponential impact on their clients and now it is her very own freedom business. If you've felt busy doing all the things and wonder w...

It's so easy to fall into a rut when we work for ourselves, when things feel frustrating or aren't happening quickly enough. I wanted to share 7 simple ways to add more pleasure to your working day and nope, none of them involve doing more work! Ready to create an irresistible offer for your online course or service package? Join my free 5 Day Challenge here, we start on September 13: https://mira...

We often start a business with grand ideals of what we want to offer and share with the world. But what happens when we're ready to grow and hire new people to be part of our team? In this episode I talk with Hiring & Leadership Coach Paula Maidens about what it means to be a leader and how we can bring other people into our world with ease. I know I've made a few 'quick fix' hiring mistakes o...