Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

For those of us who have spent years curating our databases, we're sitting on absolute GOLDMINES . The question is, why are so few of us tapping into them?   Why is it that so many agents are more comfortable making cold calls to absolute strangers than to the people who already know, like and trust us?   In this episode, we're diving deep into mining our databases and capitalizing off of the conn...

If the 2020 run on toilet paper wasn't evidence enough, the vast majority of people are the furthest thing from prepared for a crisis. How can we change that?   It'll be a long time before life returns to 'normal', so in the meantime, what can we do to equip ourselves both mentally and physically for anything life throws our way? More importantly, how can we stay optimistic while doing it?   In th...

The only thing that hurts more than seeing someone in our database choose to work with another agent is seeing them opt to pay a 9% convenience fee to iBuyers when we're debating dropping our commissions just to stay afloat.    The reality is, tech companies are coming for our business, and getting results while doing it. What can traditional agents do to combat their attempts? Is there a way to b...

Real estate agents are competing for consumer eyeballs with other Realtors, Zillow and venture-backed platforms. If they have to do a Google search to find you, you've already lost.    How do you become the first real estate agent they think of before they even do a Google search? By leveraging your position in the community, and becoming the digital mayor of your market.    One agent increased hi...

Real estate is a relationships business, and not only when it comes to our clients. If we can build strong relationships with vendors in our markets, we're setting ourselves up for unbelievable results.    How can we leverage our relationships with vendors to set ourselves up as the go-to real estate pros in our areas, and how can we translate those partnerships into marketing content? What are th...

People get into real estate because they're attracted by the idea of time and money freedom, but unfortunately, most agents get a taste of the time freedom, abuse it and never get a real taste of financial freedom.     What is it that separates those who achieve their biggest goals from everyone else? How can agents stay focused on their dreams and commit to the actions that can make those a reali...

Agents in every market are developing IDX websites - and that's exactly why we should avoid them at all costs.   Why are so many real estate pros falling for the trap of an IDX website, and aside from the fact that the online space is saturated as is, why is investing in one a big mistake? What should we invest in instead?   In this episode, we're going deep on why IDX websites are a bad idea and...

Most of us see ourselves as free because we're not shackled in the physical sense, but the reality is, the vast majority of real estate pros (and even human beings, more generally) are living in a constant state of mental prison.   What does that actually mean, and more importantly, how did we get to this point? What is mental prison stopping us from achieving, and is there any way to break free,...

Content creation is the key to successful real estate marketing, so if we're hoping to see results, it's time to hop on the bandwagon.    The question is, what type of content is most likely to get us engagement? How can we ensure we're creating the kind of content our audience even wants to see?   In this episode, we're going deep on content creation and strategizing ways around the things stoppi...

Agents have used technology to bolster their marketing for years, so it should come as no surprise that tech companies are eager to take back control and get a slice of the pie. The only question is, how can agents compete with them?   Are small teams destined to fail in the face of big business competitors, or do we both stand to win? Just how big of an advantage do iBuyers have, and what do huma...

Most agents make one of 2 mistakes: not creating content at all, or failing to get eyeballs on the content they do share. What can we do to make these oversights a thing of the past?   How much time should be dedicated to creating content, and how can we make sure people are seeing it? Is our only option forking out tons of cash on paid advertising?   In this episode, we're diving deep on the RIGH...

There's no doubt about it: working with listers and sellers is an agent's best bet in this market. The question is, how can we win those listings against other agents?   What can we do to differentiate ourselves in the eyes of the consumer, and is there a way to mitigate competition from the very start? How can we overcome any and every possible objection?    In this episode, we're doing a Q&A ses...

Very few (if any!) successful agents manage to have a work-life balance without onboarding an ISA, so if we're hoping to maximize our businesses without spending every minute of every day working, it's time to make a hire.    The question is, who should we be hiring? Can we rely on loved ones looking for work, or is that too risky? Is there a 'right' time to start looking for recruits?    In this...

Our marketing makes all the difference to our results, but most agents are still going so, so wrong. The question is, how can we get it right ?   How can we shake up what we think we know about marketing and paid lead gen so we can start seeing better outcomes and higher incomes? Is there merit in old school strategies, or are they only holding us back?   In this episode, Founder of Credo and onli...

Social media branding is more important than we think, and simply being consistent isn't enough to make us stand out. Where are most of us going so wrong?   How can we take our social media strategy from below-average to next-level awesome? Should we rethink the content we're already sharing?   In this episode, creator of the Instagram Power Method, Michelle Berman returns to share the social medi...

As entrepreneurs, most of us have experience with the 'struggle bus': the vehicle that keeps us in a loop of pain, depression, and anxiety. The question is, how can we quit buying a ticket?   What routines can help us move forward positively, so external events stop taking us down the rabbit hole to poor mental health? How do we muster up what it takes to stay consistent with those constructive ha...

Real estate and marketing are a package deal, so what can we do to upgrade our strategies and start seeing bigger results?   Have we been doing social media marketing all wrong, all along? How can we get better at building partnerships both online and offline, and how can we use marketing to consolidate those relationships in the long term?    In this episode, we're inviting you to a no holds barr...

For buyers and sellers alike, a real estate transaction is an emotional experience. That being said, it's also a business deal, so as agents, it's our job to help our clients make the smartest decision possible.    How can we help our clients approach buying or selling a home from a more detached position? Is it even possible to do that? How can agents keep their own emotions out of the equation?...

Few things boost credibility like a TV advertisement, and now that most people have a Smart TV in their homes and view their shows through apps, it's a real possibility for agents.   How do we get started with Over-the-Top television advertising, and what do we need to know before diving into the deep end? How can agents already scared of video get comfortable with the idea of being on TV?   In th...

Social media is a great lead generation tool, but if we want to see great results, we have to use it the right way. How can we start taking full advantage of the platform and put an end to generic, run-of-the-mill posts that never convert for good ?    What kind of content is our audience looking for? How can we start serving our followers at a higher level so they come away with more value and we...

Buying up tax liens is a great way to make a ton of money with minimal investment, but for many of us, it sounds too good to be true. Is it?   How does buying tax liens work, and does it have any limitations? Are there any deals we should avoid from the get-go, or is the world our oyster? More importantly, how do we get started in the first place?    In this episode, Founder of Tax Lien Alliance,...

If we're spending thousands on getting our pictures on a bus, we've got our marketing strategy all wrong. Relationship marketing is the way to go, and the great thing is, it doesn't even need to blow our budgets.   However, the question remains: how do we do relationship marketing right ? What are the first steps we should be taking, and how can we reach out to people in a way that comes across as...

In the information age, data is the new oil, and if we know how to put it to good use, we're bound to stay ahead of our competitors, every step of the way.   The question is, how do we use that data effectively? What kind of information should we be looking for in the first place, and how should we be storing it?    In this episode, Likely. Ai CEO, Brad McDaniel shares how to future-proof our busi...

We tend to tell ourselves only a certain percentage of people will become millionaires in their lifetimes, but that simply isn't true. What if becoming a millionaire was doable for everyone- and better yet, what if they could do it in the space of a year?    Is reaching our wildest income goals possible? Should anyone be setting their sights on a more realistic target, based on where they're at to...

With so many agents concerned about the inventory shortage in the US, we need to start looking at potential side hustles, and buying tax liens could be the silver lining we need.    What is a tax lien, and how do we find them, let alone buy them up? What are the unique challenges posed by this area of real estate, and if there are none, why are so few agents jumping at the opportunity?   In this e...