Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

We all think we have big dreams, but more often than not, we're thinking a lot smaller than we realize.    How can we get into the habit of thinking bigger, and how big is big enough? Can we really achieve anything we set our minds to, or should we be setting more realistic goals for ourselves?    In this episode, mindset strategist, coach and host of The Thinking Big Podcast , Sean Osborn shares...

We get into real estate because we want to take control of our careers, and none of us wants to play in the minor leagues. However, so often, that's what happens. How can we shift out of doing 'okay' and start taking steps towards greatness ?   What's separating the big players from everyone else? Do we have what it takes to become a force to be reckoned with?   In this episode, we dive deep into...

There's an overwhelming amount of in-depth information about marketing out there, but people still aren't seeing results, and that's because complexity is the killer of success.   How can we get back to the basics of marketing, so instead of fancy-sounding tactics, we're getting serious about strategy? Is it possible to do all that without adding to our existing stress levels in the process?   In...

Virtual meetings may have become more popular in the wake of COVID, but they've been around for ages, and they will be for years to come, and that's because they offer participants the opportunity to connect and share knowledge no matter where they are.   That being said, there is a big difference between really great virtual meetings...and the really bad ones. Where are so many going wrong, and h...

We all have the same number of hours in a day, but how we choose to spend that time makes all the difference, and that's what makes leverage so important.   Are we making the most of every moment, or could we be delegating some of our tasks? How do we even know which activities are worth the time splurge, and which are draining our batteries?   In this episode, owner of Your Realty Leverage, Inc,...

Instagram Reels and TikTok are fast becoming the place to be for marketing, and it's something agents need to get into, stat! The only problem is, many of us have no idea where to start.   How can we start using Reels as part of our social media marketing strategies? Can it work alongside our existing content creation, or should we be switching those up altogether?    In this episode, CEO of Berma...

No one wants to feel like they're stuck on a hamster wheel, but unfortunately, it's something many agents can relate to.   How can we pull out of the rat race for good, and start doing the activities that boost us to new heights? Is it possible to make a massive impact without sticking to the typical expectations of what a real estate professional does?   In this episode, the owner of kwELITE and...

Many of us have heard about the iOS privacy updates that limit Facebook's ability to track users. The question we should be asking now is, what does this mean for the average real estate professional?   What are the next steps we should all be taking in our social media marketing strategies? Will our online footprint be impacted, outside of Facebook?    In this episode, we're doing a deep dive int...

We've all heard about the importance of video content marketing, but many of us are still confused about how to do it right . If creating content is no longer negotiable, how do we create the content that works?   What do our databases want to see from us, and how can we get better at giving it to them? Do camera-shy agents even stand a chance anymore?    In this episode, the man behind Real Estat...

We've all been faced with objections from time to time, but with the insane demand we're seeing right now, objections from buyers, in particular, are set to skyrocket.    How can we get better at handling the word 'no', and is there a way to stop our prospects from objecting in the first place? What kind of objections should we be proactively preparing for?    In this episode, we're doing a deep d...

Whether we're established agents or the new kids on the block, all of us are aiming to differentiate ourselves from our competitors and stand out in the eyes of the consumer. How do we do it?   What will truly set us apart from every other agent in our markets, even if we're newbies with little to no experience?    How can we go into every interaction with the next-level confidence required to bec...

Golf is often thought of as a great networking opportunity, but it can benefit us in a professional sense in more ways than one. Far from being just a fun pastime to mingle with the right people, it can also teach us a lot about how to run a business.     How do golf and business correlate, and how can real estate pros take the strategies they use on the course and inject them into their operation...

Having an online presence is important in 2021, but in building a social media following, many agents have begun to overlook more old-school methods, and that could be a massive mistake - especially when it comes to expired listings.   Cold calling and other traditional styles of prospecting may have lost some appeal, but they haven't lost their effectiveness. When dealing with expireds, they migh...

We're all aware of how important the right data is in creating marketing strategies. However, many of us aren't sure what the right data is.    What information should we be obtaining for maximum results, and more importantly, where do we find it?    Once we have the right data, how do we use it to build and expand on our relationships? After all, real estate is a people's business, so we can't re...

We all know how important it is to be on social media, but many agents are still failing dismally, and that's because they just don't know what to post.    As real estate agents, it may seem like a good idea to share about our latest transactions, but that could end up doing us more harm than good. The question is, what should we be posting?   What content does our audience want to see from us, an...

With mortgage forbearance extended until June 2021, markets across the US are likely to see a ton of foreclosures in the coming months and years, and as agents, we must educate both ourselves and our clients on the best way forward.   What's in store for agents, going forward? How can we advise the people in our markets to make the right decisions?    Does our marketing need to shift for what's to...

Statistically speaking, we're more likely to convert referrals than internet leads. However, many of us are shying away from a referral-only business because the thought of a relationship-based business seems risky.   That being said, it doesn't need to be. If we approach our relationships the right way, there's no reason why we can't build a big business from our database alone. The question is,...

In a perfect world, every lead would become a client. However, we know it takes a lot more than wishful thinking to generate and convert leads. We can often feel like we're on a hamster wheel trying to figure out just how to turn awareness into action.   How can you effectively turn prospects into leads and leads into clients? And what kind of strategies work best to stand out online when every ag...

Social media has the power to take our business to the next level. By releasing quality content, we can attract the right kind of clients. But the thing is: you're not going to grow your business by solely posting closing table selfies.   When you're posting online, there are ways to stand out to get people to care about who you are and what you do.   How can you stand out among a crowd of other a...

In the first quarter of 2021, it was reported that there are officially more agents than inventory in the US, and for many of us, that was a major cause for concern. One thing's for sure: it's time to step up our game.   That being said, while inventory may be low, it's not doomsday. All it means is we have to take a look at our marketing strategies to see what works and what needs to be tweaked....

In real estate, we hear a lot about the grind and crushing it, but it may be time to shift our focus. Real estate is a people's business, so wouldn't it make more sense to pay attention to the people in our markets?   We must serve our communities, and often that has nothing to do with real estate. Sometimes, lending a helping hand to those in need is the best step we can take. Best of all, a help...

Many of us are of the mind that email marketing is dead, but that couldn't be further from the truth. Email is alive and kicking, as long as we're doing it right .   If we want our email marketing to stick out, we can't go for generic, boring, pages-long content, but what's the alternative? Including a ton of different videos and links is the quickest way to end up in a spam folder, so how do we s...

The idea of scaling our business is undoubtedly exciting. We may see the opportunity as a golden ticket to success. However, it can be disastrous without careful consideration and the right implementations.   As we decide to transition from salesperson to leader, there are many things we have to focus on, to make sure growth is sustainable.   How do we attract agents who share our vision for growt...

Many of us have started using technology as part of our marketing strategies, and pixel tracking has become a major talking point for agents looking to take their businesses into the future. However, is that enough ?   While pixel tracking is an important part of 21st century marketing, it's become the base level everyone should be using. If we truly want to take our businesses into the future, we...

For years, real estate professionals have stuck to the traditional ways of doing business, but considering all the changes we've seen in the last year alone, the old model just isn't feasible anymore. Gone are the days when being a solo agent and selling homes was enough to bring in a decent income. If we're aiming to see big results in real estate, we have to shift our approach and get with the t...