Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Real estate is a relationship business, so if we want to make maximum impact, we have to create genuine connections with our database. The question is, how? What are the most successful agents in the business doing differently from the rest of us? How are they building the type of relationships that bring in a ton of business? Are their daily routines drastically different from ours, and how can w...

The saying, "All work and no play makes Jack a dull boy" speaks volumes for those of us constantly hustling to reach our goals. We adopt the mindset that we have to suffer to achieve, and as a result, we lose sight of other meaningful aspects of our lives.  But what if there was a way we could be successful in our business and thrive in our personal lives? How do we find joy and value in our every...

When it comes to social media marketing, both paid ads and organic content have their merits. However, the average newbie agent won't have piles of cash to spend on ads, so organic marketing is a brilliant starting point.  The only question is, how do we do it right ? What does successful organic marketing look like, and how can we start implementing it in our businesses? Once we are in a position...

Working with high-profile clients can seem intimidating, but it doesn't need to be. Whether we're dealing with celebrities or our existing clientele, at the end of the day, we're doing the same job. However, there are some things we need to take stock of before diving into the high-end real estate world. What are the major differences between celebrity clients and everyone else? Do athletes and bu...

With people moving out of big cities across the country, there's never been a better time for agents to redefine their strategies. Is there a way to take advantage of the mass urban exodus Which agents stand to gain the most from the migration, and does anyone stand to lose ? More importantly, how should we be reaching out to our databases to build the necessary connections to turn this period int...

With 2021 well underway, most agents are thinking about how to take their business forward, and something that pops up in most conversations is the Clubhouse app.  For those of us who don't already know about the app, what is Clubhouse, and what has it done to get the real estate industry so excited? Is this really a tool that can take us to the next level, or is it a soon-to-fade gimmick? Most im...

Divorce is an incredibly sensitive experience, but the reality of our society is that it exists, and in most cases a marital home will end up being sold. As real estate professionals, we can be on hand to help, but we have to approach it the right way. Divorce sales come with a ton of nuances, and as agents we need to be aware of those before diving into the niche. What do we need to know before g...

The market may be doing relatively well at the moment, but a dip is inevitable at some point. The question we should be asking ourselves is, are we ready for it? The wealthy most certainly are. Throughout time, the rich have managed to maintain control over their money, no matter the circumstances. What are they doing that the rest of us aren't, and what's stopping us from following their lead?  W...

2020 threw a lot of unexpected challenges our way, and even though real estate was deemed essential in most places, many agents are still feeling anxious about what the future holds. However, by reprogramming our bodies and minds, we can overcome our fears and make 2021 our best year yet.  We have more power over ourselves than we realize, and by making necessary tweaks here and there, there's no...

With all the challenges we faced in 2020, many people are understandably struggling to feel positive and motivated about the year ahead.  Our routines have suffered significantly, and it can feel hard to reclaim the mindset that allows us to show up effectively as agents. We're also battling against a tidal wave of negativity from the news and our social media timelines, and that can take a toll o...

The most successful real estate salespeople are prospecting machines who effectively generate leads and convert them into appointments. If we want to grow a business, we have to replicate our prospecting efforts. One of the most powerful ways we can do that is through an ISA.  A thriving inside sales machine is the key to future growth, and for real estate expansion leader, Aaron Rian, it's the mo...

The economy we knew pre-COVID no longer exists, and many people who once lived in the city to be closer to work and schools are now doing everything remotely. All this has contributed to urban flight on a grand scale, so it's time for agents to switch up their strategies.  We're seeing a massive shift in what the consumer wants out of their home, and as real estate professionals, it's our duty to...

Despite all the technology available to us, many agents are still using old-school marketing strategies and hoping for above-average results. If we want to dominate our markets, we have to up our game.  The consumer of today is online, and if we aren't staying in front of them digitally, our competitors will be. To make our mark on the industry, we have to start investing in high-tech solutions th...

As most entrepreneurs will attest, profitability doesn't happen overnight. In order to make money, we have to put a ton of money, time, and energy into our projects, but what if that wasn't the case?   Buying businesses means we don't have to go through the process of building a company from the ground up. However, many of us haven't even considered purchasing established businesses because we sim...

We're living in strange times, and lately it feels like doom and gloom has become everyone's go-to state. When did negativity become our default, and how can we make the shift from pessimism to positivity?   A lot of the time, negativity comes down to mindset, and all it takes to get out of a funk is a willingness to change the way we think. We have to train our brains to be more optimistic, but h...

Given everything that's happened in 2020, most of us are more excited than ever to ring in the new year. 2021 is a fresh start, and it's up to us to make the most of it.   Planning for the new year in advance is vital if we want to set it up as our best year yet. It's time to think about what we want to achieve in 2021 and start plotting the steps to achieving it.   How can we zone in on our visio...

Raising capital is all a game, and it's one the wealthy have mastered. The trouble is, most people have never been taught the rules of how to play, and that's where we get left behind.   We may be on the same game board as the wealthy, and we might even be using the same pieces, but until we start adapting their strategies we'll always be at a disadvantage.   What are the wealthy doing that the re...

The events of 2020 have separated the real estate industry into two camps. There are agents who are crushing it and taking more market share, while everyone else struggles to get deals and keep their business going.    Even though we're dealing with the same market conditions and navigating the same challenges, some people are actually thriving.    What most agents could rely on to get business ha...

The events of 2020 have caused such a drastic interruption to the norm, and many agents responded with fear and inaction. But on the other side of the fear are agents who are having the best year of their entire career.    Even though the market is different, there's still a lot of opportunity to gain market share and do more business. This isn't the time to hide and wait for the storm to blow ove...

We may not be seeing as many people in person anymore, but there's never been a better time to connect and build relationships.    Thanks to social media platforms like Facebook, there are more opportunities than ever before to grow our spheres, nurture relationships, and even generate referrals. By employing the right strategies, we can reach out in a way that gets people to know, like, and trust...

The real estate climate is changing drastically, and many industry professionals are anxious to know what the future of the business looks like. We're lucky to be in an industry that offers a ton of flexibility and there are still many ways to make money.    Buying foreclosable tax liens is a great avenue for maximizing our income in a shifting market. The problem is, not enough people know how to...

Most of us have wished for a referral-based business at some point in our careers, but what stops us from making that a reality is the fear of asking .  The thing is, we don't need to ask at all. In fact, to get the best results we should avoid doing that altogether.  How can we get more referrals without asking for them? Why do we need to approach referrals differently than we would marketing or...

Paying for online leads has been a norm in our world for a while, so it only makes sense that agents and team leaders start investing in systems that make lead follow up easier as well. Automated follow up is a great way to connect with leads, without spending hours cold calling. The question is, can we still come across as authentic when we aren't reaching out ourselves?  Something else we need t...

By now, we're all aware video is the most popular content on social media. However, what we might not know is that the massive benefits of using video don't need to be limited to Facebook and Instagram. People respond to video in a ton of different spaces, and if we can learn how to incorporate it into every aspect of our marketing, we'll see huge results. How can we start using video in the ways...

As agents serving clearly defined marketplaces, many of us feel glued to our location. However, we don't need to stay in one place to get big results. In fact, there's no reason we shouldn't be able to work from anywhere in the world.  Shifting our focus to cold calls means we can pass deals onto other agents. By sticking to just one part of the transaction process, we give ourselves the freedom t...