Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

No matter what's going on in the world, it always seems that the rich get richer. Isn't it time we follow their lead and do what the wealthy have done for years?  What are the rich doing with their money that we aren't? How can we put their tried-and-tested methods to work in our own lives? The answer is simpler than most of us would think. All it takes is a small tweak, and a willingness to accep...

Technology and social norms have given us an opt-out of difficult conversations, and most agents jump at the chance to avoid uncomfortable topics. However, if we want to maximize our results, we have to be willing to dive into unsettling discussions.  As more people lean into text messages to convey tough realities, communicating in-person has become an art form. We have to master the art of talki...

2020 has brought about a lot of changes, and many of us have been left feeling concerned about what the future holds. With so much uncertainty around us, how can we even begin to plan for the coming years? While it's understandable to feel uneasy during this period, it's important to remember that there is always opportunity in chaos. Where are those opportunities now, and how can we take advantag...

While the early days of the pandemic were filled with widespread panic, many agents have been pleasantly surprised by the impact COVID-19 has had on our industry. Since being deemed an essential service, some of us have not only stayed afloat-  we're seeing better results than ever before.  However, this isn't our new normal just yet. The state we're in now is only temporary, so we can't afford to...

All successful real estate careers begin with a dream, but once we begin achieving our goals, we tend to fall out of the habit over time. Instead of thinking about what we want, we start sending our energies to what we don't. Focusing on what we don't want isn't the same as dreaming. In fact, by giving attention to the things we don't want to happen, we end up attracting them into our lives anyway...

For many of us, the thought of a referral-based business sounds too good to be true, but it doesn't need to be. We can create a predictable income stream from referrals if we learn the formula to do it.   Recommending our businesses can take more effort than we sometimes realize. If we want to benefit from more regular referrals, we have to understand what motivates people to give them in the firs...

Building a social media presence is a vital part of a successful real estate business, but many of us shy away from it. What's stopping us from posting consistently and making the most of everything online platforms have to offer?  For many agents, the reluctance comes from simply not knowing what to post.  How can we create content that resonates with our audiences and ultimately brings us busine...

Housing is extremely important both for the economy and for social impact, but many middle and low-income earners simply don't have the money to make down payments on their dream homes. This stops them from taking the first step towards home ownership.    That being said, there is more than enough assistance available for prospective home buyers without the means to make a deposit. We just need to...

The next 18 months are sure to pose massive challenges to agents, so we need to think wisely about our next moves. Is now the time to look into multifamily, and how do we get started if we've only done single-family residential transactions up until now?    The shift from residential to commercial real estate isn't an easy one, but it's certainly doable if we build a decent track record in our are...

The world as we know it is changing, and Youtube vloggers have become the new rockstars. The great thing is anyone can become a Youtuber, and agents can use the platform to take their businesses to the next level.    If we want to use Youtube to generate extraordinary results, we can't settle for sharing generic content that doesn't come from the heart. To make the most of everything the platform...

Real estate professionals are famously bad at social media, but if we want big results, we can't do it without an online presence . Most agents simply don't have the time to engage on social media, or we're intimidated by it, so we end up sharing generic material or posting in our spare time.    This leads to inconsistency, and in the social media world, that spells disaster.   Is there a way for...

Many agents spend a ton of time and money searching for the top CRM, but the truth is there isn't one 'best' offering. Instead of looking for the perfect software, we need to work with what we've already got.   Still, many of us would benefit from more user-friendly CRMs. Is there a way to create an easier flow between all our systems so we see better results?   There may not be a superior CRM on...

It's normal to have ideas about what we can and can't do, but often those theories do more harm than good. The stories we tell ourselves about our abilities have the power to hold us back.    Storytelling is human nature, so not only agents fall into the trap. Luckily for us, stories can always be rewritten.   How can we start telling the types of stories that encourage us to keep pushing for grea...

Given everything that's happened in 2020 so far, many of have slipped into a low-grade depression. Since the start of quarantine, social media has become a battleground fuelled by negativity. Luckily, as some businesses start to reopen, there are opportunities to start sharing good news on our platforms once again. That being said, most of us are still holding onto what our lives used to look like...

Don't be fooled by mainstream news reports that claim the markets are doing well, we're on the cusp of a global recession like we've never seen before. That being said, this doesn't need to be an obstacle: if we learn to think like the wealthy, we can turn this into an opportunity.   Where should we be looking to invest our money right now, and what should we be avoiding? Is now the time to play i...

Video has been the most popular content on the internet for years now, so anyone who hasn't taken advantage of the medium yet needs to get started as soon as possible. While it's natural to feel nervous sharing content at first, remember that confidence grows with time.   Video puts us in front of our audience better than any other medium, helping us build trust with potential clients over time an...

Social media can be positive and negative all at the same time; it all depends on how we choose to use it.   The interactions we have online often affect our offline lives and sometimes, not for the right reasons. For some, the obvious response to online disagreements would be switching off our devices. That said, many would argue that even switching off doesn't allow us to fully disengage.    Is...

Most of us are still in the process of digesting everything that's happened in 2020. While we may not know what the future holds at this point, one thing's for sure: we need to take this opportunity to create better habits for ourselves.   How can we start cultivating the right routines? Journaling to acknowledge what we're doing right and what we're doing wrong is one way to do it.    It takes 66...

If we go looking for our ideal client, but don't create the environment that attracts and keeps them, we have no one to blame but ourselves. To become 'Tom Cruise famous' to the right people, we have to create the ideal client in our minds and speak directly to them.   To be MicroFamous in our markets, we have to find ways to differentiate ourselves, while staying authentic to who we are. It's not...

Our mornings set the tone for the rest of our day, so we need to make sure we're setting them up the right way. Rushing through the morning only causes us to arrive at the office feeling panicked and stressed before the day has even started.   How can we create a more effective morning routine that paves the way for success?    With a more effective routine, we can spend more time with our loved o...

So many agents live by the idea that 'buyers are liars,' so instead of servicing them, they focus all their energies on listings instead. But for those of us who don't follow that logic, there are massive opportunities.    Where can we find buyers, and how can we offer them value without spending weeks on end showing them house after house? The truth is, we shouldn't be showing buyers that many pr...

With all that's happened in 2020, it's easy to slip into a negative mindset, but to come out smiling on the other side, we have to stop allowing ourselves to be victims and start being the victors. We are in control of our lives and we can choose to be optimistic.   We can't change the fact that the world is changing, but we can actively decide to change with it. Let's use this time to reinvent ou...

If COVID-19 has taught agents anything over the past few months, it's that we have to do what it takes to stay relevant, and the best way to be relevant is by creating video content.    Some agents are still too scared to appear on video, but it's time to get rid of the fear. We have to start embracing who we are if we want to make a name for ourselves in our markets.    Video is non-negotiable fo...

With more people working from home than ever before, those who haven't adjusted to the new normal struggle with getting into work routines and being productive. It can be incredibly challenging to maintain the same level of productivity and effectiveness without the traditional work structures many people function in.    Being away from the office doesn't have to mean sacrificing how well we work,...

We are living in strange times, and a lot of agents are concerned about what the future of the real estate industry will look like. While no one knows for sure what the future holds, one thing is certain: there are still massive opportunities available to us in real estate. How can we keep doing business amidst the craziness and what should we be preparing for once COVID-19 comes to an end? To sta...