Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

The Holidays are upon us, and with that comes the opportunity to share our brand messaging in a way that not only gives great value, but spreads cheer in the process.    That being said, Christmas marketing can easily go into sleazy territory if we're not careful. How can we send our well-wishes without coming across that way? Is it possible to differentiate ourselves from all the other agents put...

Many of us talk about wanting to be wealthy, but very few of us are , and most of the time, that comes down to our mindset .    Just how much of what we say to ourselves helps make our goals a reality, and how much of it is only hurting us? Could our belief systems be sabotaging our chances of success?    In this episode, owner, coach, and speaker at Next Level Success Coaching, Brian Bogaert join...

The market has faced an unprecedented over-demand this year, and as agents, we need to think about how we'll take advantage of that, going forward.    How can we position ourselves as the #1 agent in our markets, so when consumers even think about a transaction, we're the first real estate pros to spring to mind? Is there a way to do that without forking out a ton of cash?   In this episode, CEO o...

Everyone talks about wanting to be successful in real estate, but when it comes down to it, most agents aren't willing to put in the work required to make it happen.    What would it take for us to turn our ideas into action, so success stops being a pipe dream and becomes our waking reality? How can we stop being our own bottlenecks in our businesses?    In this episode, Founder of Real Estate B-...

We've become so accustomed to the caricature of a sleazy salesperson that sometimes it feels like it's just not possible to be a good agent and a good person. However, that doesn't have to be the case.    How can we bring our personal values into our businesses, so we're not just selling homes, but doing so in an ethical way? Is it possible to be wildly successful while staying true to our beliefs...

The National Association of Realtors just announced the measures they're taking to standardize the MLS across the board, but what does that actually mean for agents ?   How will the standardization affect us, if at all - and is there anything we can do about it? How will we need to adapt our existing strategies in the wake of the changes?    In this episode, we're weighing in on having to disclose...

When you're a new agent learning the ropes, scripts are necessary for building your confidence and communicating effectively, but there's a huge caveat. If we rely on them too heavily, scripts can actually put prospects off, and get in the way of a genuine, engaging conversation.    What makes your communication sound painfully scripted? How do you make your conversation feel more natural and auth...

All signs point to a virtual future, and the only way real estate pros will survive is by adapting to the new reality.    That being said, we're still dealing with human beings at the end of the day, so how do we strike the balance between building real connections and growing with the changes? How can we best equip ourselves for a cyber reality and stand out amongst a crowd of i-buyers?    In thi...

Real estate investing has the power to completely change our lives and turn our wildest dreams into reality. The only question is, is there a 'right' way to do it?   What are the things we need to know before we go down the path of real estate investing? Is it possible to make big moves without taking big risks?    In this episode, owner of The DeRosa Group and author of Raising Private Capital, M...

We've all heard the saying, "spend money to make money," but what happens if we don't have any? The harsh reality is, some agents just don't.    So, what's an agent in a tight position to do? Are there ways to market ourselves without spending a dime? What should be our first splurge when we do have the means to invest in our businesses?   In this episode, we're weighing in on marketing budgets, a...

From social media marketing to offerings like Zillow, technology is changing real estate as we once knew it, and agents who fail to get on board risk going out of business.    The problem is, the vast majority of agents are taking too long to embrace the changes as they come. How can we quit complaining about new developments and start welcoming them? Is there any hope for the technophobes among u...

Just when Realtors were getting used to Zillow buying homes directly from the consumer, the platform has pulled the plug on their much touted offer program. What does it mean?    This turn of events can actually work to the benefit of real estate agents if we play our cards right. This is the time for us to up our visibility, give sellers more certainty and take back market share.   What are some...

Whether we're seasoned agents or total newbies to the business, we're all capable of building the kinds of teams that bring in results for years to come. We just have to re-think the steps it takes to get there.    So, what are those steps? How do traditional team models hold us back from building something that benefits not only us, but our agents, too? Can we recalibrate our existing strategies...

Most agents know what it'll take to move the needle forward in their businesses, but the harsh reality is, most won't follow through because they're afraid of implementation .   How can we stop letting fear hold us back from making our dreams a reality, and is doing so even possible? Where do those fears stem from in the first place?    In this episode, real estate operations and exit strategy coa...

We all go through ups and downs in life, and when the downs come along, it can be devastating. However, they'll only prevent us from moving forward if we let them.    How can we stop letting our fears define us, so no matter what challenges arise, we can keep pushing towards our goals? Is there an easy fix to get rid of the voice in our head telling us we can't ?   In this episode, Global Real Est...

Having a great database is essential to success in real estate, but putting one together takes time. For the seasoned pros who have spent years building rapport in their markets, this isn't too much of a problem, but what about newbie agents?    How can new agents build a database from scratch? Who should they be reaching out to, and how should they go about those conversations?   In this episode,...

The best way to differentiate ourselves in our marketing is by creating hyperlocal content. That being said, as most agents would agree, that can be easier said than done.   How can we create the kind of social media content that positions us as the local experts in our markets? Does a quick fix in this area even exist?   In this episode, creator of the Instagram Power Method course, Michelle Berm...

Everyone loves relatable memes: that's why they get such great engagement! The question is, can they be used as part of our marketing strategy?   How can real estate professionals start using memes as a way to boost their public profiles and stand out to their spheres? Do social media users really want to see real estate memes, or should we be doing something else entirely?   In this episode, we'r...

Building a real estate team that doesn't require our constant attention is something most leaders aspire to, but no one said it was easy.   What are the biggest challenges standing in the way of aspirational team leaders looking to scale (and maybe even sell) their teams? More importantly, how can we get around those barriers?   In this episode, Executive VP of First Team Real Estate and Founder o...

The real estate industry is under attack, with national companies and big tech surrounding traditional agents from all sides. However, we still have a shot at standing out to consumers if we make the right moves.   How can we stay ahead of the curve, so we're always on hand to offer consumers more value than our competitors? Is there a way for the underdog to not only survive in the wake of the on...

It doesn't matter how many people we call in a day: if we're not saying the right thing, in the right way, we're not going to get the results we want.   The question is, what should we be saying, and what should we be training our agents to say? Is it really possible to overcome any objection with the right script?   In this episode, Founder of Smart Inside Sales, Dale Archdekin returns to explain...

As agents, we have a ton of stories about what really happens in a transaction, and telling them could actually set us apart in the eye of the consumer . The problem is, we're so determined to show up as consummate professionals that we're keeping them to ourselves.    Why is it so important to provide our audiences with a full view of the good, the bad and the ugly of real estate deals? How can w...

The vast majority of agents are going into calls with the best of intentions, but they're still not getting the results they want because they're approaching their conversations all wrong.   Where are so many of us making a mistake with our scripts, and what should we be doing instead? How should we structure a script when we're dealing with friends or family?    In this episode, we're talking abo...

The key to running a successful business that not only pays the bills but truly fulfils us lies in our mindset.   The question is, how can we tweak the way we think so we're brought closer to our goals? What does the 'right' mindset look like, anyway?   In this episode, Dallas/Fort Worth Realtor, Tim Parnell joins us to discuss how to turn our mindsets into something sexy and rock 'n roll.    Thre...

Most of us got into this business to create freedom for ourselves. The problem is, once we make that a reality, we tend to lose our vision for the future, and as a result, we lose our motivation.   What can we do to regain the excitement we had when we first decided to go down the entrepreneurial path? How can we create an environment that encourages us to think outside the box so we continue to g...