Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Our industry, like most others, is in a constant state of flux, and with ever-shifting goal posts, it can be tough to maintain great results.    Still, some real estate professionals are managing to do big things, so what are they doing differently from everyone else? More importantly, how can we follow in their footsteps?   In this episode, Founder and CEO of Adam Hergenrother Companies, Adam Her...

It seems like new developments are springing up every day, and who better to capitalize on that than real estate professionals?    The only question is, how ? How can we use our industry expertise and new construction projects to our advantage?    In this episode, Vice President of Operations at Leading Apex Media and Captain Lead Juice himself, Brian Offner returns to share how to tap into the ne...

When you're an introvert in real estate, it can feel like there's a lot stacked against you. For starters, the way most people do lead gen is insanely uncomfortable, networking events are incredibly draining, and managing your energy can be a huge challenge in a space dominated by extroverts.    Does this mean that you can't succeed at a high level in real estate? Can an introvert grow their busin...

The real estate business is filled to the brim with money making opportunities, but for some reason, when it comes to investing, the majority of agents run for the hills, because they just don't know what they don't know .   So, what should we know? How can we get started in real estate investing and take advantage of everything the space has to offer?    In this episode, owner of the Middleton Gr...

We all deal with some kind of adversity in life, but only we have the power to decide if we'll let those challenges define us.    How can we stop getting caught up on the challenges we face and mistakes we make, so we can get started on how to move past them? Is it ever worthwhile trying to avoid failures altogether, or are they merely an inevitable part of life?   In this episode, Southern Califo...

About 10% of the real estate across the USA is owned by international buyers, but most agents still aren't aiming their marketing at a global audience, and as a result, they're leaving a TON of money on the table.    How can real estate pros start thinking beyond their immediate markets and stand out to buyers all over the world? What would it take to be considered a world class agent in the trues...

Success takes hard work, and sometimes, there is merit in the grind. However, if we're regularly toiling away 16-hour days, we're probably just keeping ourselves on the hamster wheel.    The thing is, most of us are afraid that without those 16-hour days, we won't achieve our goals, and that's because we're caught up in scarcity mindsets. So, how can we bust through those mindsets, once and for al...

TikTok is the most viewed platform in the world right now, so if there's one place we should be running ads, it's there! So, what's stopping more agents from getting started, already?    What makes TikTok ads different from those on Facebook, and what can we do to ensure ours stand out in a sea of content?   In this episode, we're diving into everything you need to know about TikTok ads.    Three...

With the market on fire over the last few years, real estate professionals have been in an extremely lucky position. However, at some point, there will be a correction, and when that day comes, agents will need to rely on the relationships they've built to move forward.   The question is, do we have the kind of relationships that could bring us business in any market ? If not, how can we get to bu...

Putting out an ad or making a phone call is a great way to spread the word about our brands, but if we're not following up on those efforts, we're leaving a ton of money on the table.    How can we make follow up an integral part of our marketing processes, so we never run the risk of losing top of mind awareness with our spheres? Are any follow up strategies more effective than others?    In this...

Airbnb has made it easier than ever before for short-term rental property owners to reach a wider audience, and as a result, those who use the platform the right way stand to see a next level ROI.    The question is, what is the 'right' way to use Airbnb, and is there a wrong way to go about it? How can we use the platform to guarantee cash flow, and how can we sidestep potential mistakes along th...

We can't expect to boost our credibility if we're not willing to put ourselves out there, and thanks to social media, it's never been easier to do just that.   The problem is, many of us are still anxious about getting started with content creation. What's the root of those concerns in the first place, and how can we put them to bed, once and for all?    In this episode, we're diving into content...

When it comes to building influence in real estate, or any industry, for that matter, few tools are as effective as podcasting. Where else would we have the opportunity to not only position ourselves as thought leaders, but provide a platform for others in our network?    The problem is, while the benefits of podcasting are undeniable, the vast majority of agents aren't jumping at the chance to ge...

Many real estate agents are always seeking that secret, lightning-in-a-bottle formula that will skyrocket them and grow their businesses in a flash, but it simply doesn't exist. We don't need some magical tool to make our dreams come true, if there's any magic bullet at all, it's hidden in the actions we take every single day.    What are the simple things that are guaranteed to change the results...

Real estate investing can be a tough game, especially on the commercial side of things, but for women investors in the male-dominated space, boosting credibility and building a portfolio can be even more difficult.    What are the additional barriers women face in real estate investing, and what can be done to kick those hurdles to the curb? What can men in the business do to help bring about a mu...

Real estate agents constantly find their content drowning in the noise because the majority are sharing the same thing - transactional, procedural content that's helpful but not necessarily what will pique the interest and attention of the consumer.    If we want our market to stand out - we have to lead with what the consumer wants. If we're not giving the consumer what they want, we won't even g...

By now, every agent should have some kind of social media presence, but it's not enough to simply have a profile. If we want to use social media to boost our business, we have to work the platforms we're on.    The problem is, when it comes to creating the kind of content that not only draws attention and gains a following, but paves the way for more business, most agents are still stumbling aroun...

We saw a lot of interesting changes in real estate last year, and as a result, many agents were forced to adapt to stay in the business. The question is, as we head into a new year, which of those adaptations worked ?   Which marketing strategies should we be taking into 2022 with us? Is there anything we should be leaving behind?    What do industry newbies need to know as they begin their journe...

Real estate agents work too hard to not have something generating income in the background, and this is where investing comes into play.    We're active participants in the real estate ecosystem, so we're in the prime position to capture some of the deal flow and relationships in the market and use them to increase our net worth.    If you're starting from a low net worth, how do you get a propert...

In 2021, real estate was a wild and unpredictable ride, but it was also a really good year to capture a lot of opportunity. While we don't have a crystal ball to know how 2022 will go, we can position ourselves to win under any market conditions.    What are the highest income-producing marketing activities we need to dial in this year? How do we create content that generates referrals?    In toda...

We've been trained to fear failure like the plague, but the truth is, we should be seeing it as a force that can propel us forwards.   That being said, changing our perceptions of failure is easier said than done, so how can we flip what we've always known on its head? Is there a right or wrong way to fail in our businesses?   In this episode, Managing Broker at Anton Agency, John Dessauer shares...

The new year is a great time to hit reset and start planning forward, but not before we look at all the positives that came out of this year and actually celebrate what went well for us.    What are some of our biggest wins this year, and what are the key insights we've gained from both the good and the bad?   In this episode, the Roundtable talks about 2021, and how we're using the lessons from t...

Moving is inevitable in a real estate transaction, but let's face it: the process itself sucks , and everyone from the consumer to the agent is well aware of that.   Is there anything we can do to simplify the process for our clients? Where do the opportunities lie for agents, when it comes to the nuts and bolts of relocation?   In this episode, we're talking about why Jake Wolfe's newest venture,...

Social media audiences are bombarded with 5000 brand impressions across all platforms. As real estate agents who are vying for a slice of that attention, is it even possible for our messages to be heard or are we just going to get drowned out in all the noise?    The good news is, you can still build on your authority and even generate cold leads if you play by the new rules of marketing . What do...

When agents find themselves stuck in a never-ending cycle of overwhelm and chaos, it's easy to think it's a productivity problem, not an emotional clutter problem that goes all the way back to childhood.    The truth is a lack of productivity runs far deeper than what's happening on the surface, and in order to raise our productivity, we have to reset our emotional GPS.    How does emotional clutt...