Ethan Beute | Follow Up Boss

Real Estate Team OS

Business EN ↓ 168 episodes

Real Estate Team OS is your guide to starting, growing, and optimizing a real estate team. Weekly episodes give you stories, insights, decisions, and hard-learned lessons of team leaders, operations leaders, brokerage owners, and real estate agents at every stage of business growth from solo agent to mega team.

Author

Ethan Beute | Follow Up Boss

Category

Business

Podcast website

www.realestateteamos.com

Latest episode

Jun 30, 2026

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Episodes

038 From ISA to Director of Opportunities with Lisa Ryan 13.08.2024

An incredibly valuable part of your team operating system: the ISA function, your ISA team, and your Inside Sales Manager.   Here in Episode 38, Lisa Ryan, Director of Opportunities at Exquisite Properties LLC, an independent teamerage in San Antonio, Texas, shares her path from ISA and Inside Sales Manager into her current role.   You’ll learn how they build trusting partnerships with agents, how...

037 Prospecting for Listings with Greg Harrelson 06.08.2024

Prospecting to set up listing appointments.  It was foundational to a successful real estate business 30 years ago. It remains so today. Greg Harrelson got his start prospecting. And growth from appointment setter, to a small real estate team, to a teamerage with 9 offices and 5 markets in the Carolinas that closed nearly 4,000 transactions last year all happened through … prospecting for listings...

036 AI + Agents = The Future of Your Team with Taylor Hack 30.07.2024

The future of your real estate team is agents working with AI. It's a human experience, not a bot experience. A well-equipped, tech-enabled agent becomes a cyborg. But don’t confuse a cyborg for a robot. The former is simply a living organism augmented by an artificial component or technology. So, a well-equipped human is a cyborg. For example: with a smartphone and a ton of texting shortcuts to s...

035 What's In Your Real Estate Team Operating System? 23.07.2024

What’s the OS stand for in Real Estate Team OS?   Operating System! So what exactly is in your real estate team operating system ? It’s everything backstage, behind the curtain, back of house, and behind the agent. It’s the people, processes, and technology we put into place to keep agents in dollar-productive activities and to add efficiency and scalability to our organization. In this episode, y...

034 Simplifying Your Real Estate CRM with Elena Kee 16.07.2024

Our themes in this conversation include simplicity, ease of use, interconnectedness, complementarity, intention, unification, transparency, and holism. Our topic is real estate tech stack in general and real estate CRM in particular.    Our guest is Elena Kee, a real estate team ops leader turned real estate tech consultant. She’s the founder of Kee Technology Solutions, a 20-member team helping p...

033 The Past, Present, and Future of Real Estate Teams 09.07.2024

As we’ve heard on episodes of Real Estate Team OS with guests like Tom Ferry and Chris Heller, the roots of the real estate team business model are more than 30 years deep.    But we’re still just getting started!    Spend time with seven pioneers of teams and teamerages from New Jersey, Virginia, and Florida to Colorado, Arizona, and Texas.    Each answers these three questions:    1 When did the...

032 The Problem with Content-Based Training with Carmen Morin 02.07.2024

The most common problem with corporate training and education, including real estate training, is its classroom-style, content-based, and lecture-based approach. We tend to pile on more modules, courses, topics, and information, rather than focusing very specifically on closing a skills gap. We often toss new agents into “sink or swim” situations, rather than supporting them in their roles. We tel...

031 Why Growth Doesn’t Always Look Like Growth with Marcus Larrea 25.06.2024

Taking two steps forward might require taking one step back. In other words, growth doesn’t always look like growth.    In this conversation with Marcus Larrea, Co-Founder of Stellar Medical and Founder and Team Leader of Palm Paradise Realty Group, you’ll get a few very specific examples - including ways he protected agents, clients, and staff by creating and communicating calm even amid chaos. M...

030 More Listings in 90 Days with Jordana Tobel 18.06.2024

If you’re looking for ways to level up your agents and win the second half of the year, you’ll love this conversation with a fellow Real Estate Team OS viewer/listener. After building a real estate branch in a corporate banking environment, Jordana Tobel founded Premier Listings in 2015. With plans to triple agent count from 100 to 300, Jordana shares specific ways they’re preparing agents to get...

029 Culture as Your Key to Sustainable Success with Abel Gilbert 11.06.2024

At one point, ONEPATH Realty was home to 250 agents. Today, that count is approximately 100 - with 50 producing team agents.    Why? Culture, mindset, and focus. These words are easily and often thrown around - so much so that they can seem soft or squishy. But they’re keys to your sustainable success. In this conversation, Abel Gilbert, broker/owner of ONEPATH Realty in Miami, demonstrates why an...

028 Getting New Agents to 100% Proficiency with Jose Samano and Jeffery McGonigle 04.06.2024

Every week you meet and learn from a different leader on Real Estate Team OS. Typically, you meet a visionary or an integrator, an owner or an operator, an entrepreneur or an intrapreneur.   This week, you get both in the same episode!   Jose Samano and Jeffery McGonigle are co-owners of Power Real Estate Group in Orange County, California. Jose is the visionary; Jeffery is the integrator and oper...

027 Performance Marketing with Grant Wise 28.05.2024

Improving sales production and agent recruiting requires that we layer add a layer to our marketing function - performance marketing. Grant Wise has been an entrepreneur his entire adult life and has developed a passion and expertise in direct response marketing. Learn what he’s learned and taught to top teams, including those of several people featured on this show!    Learn how to narrow your fo...

026 The DIRECT Model for Agent Accountability with Koby Sway 21.05.2024

The Briley Team, the #1 real estate team in Nebraska, tripled production over the past few years and they’re pacing for another year of tremendous growth in 2024. In this conversation with General Manager Koby Sway, you’ll get insights into how they’ve done it, including the DIRECT model to engage, empower, and focus agents and staff. - Develop rapport  - Indicate focus  - Reinforce / recognize  -...

[Inside The Team] A Team Within A Team (Within a Team?) with Tiffany Gobster 16.05.2024

Go inside a top-ten team in the nation ($1B in sales volume and nearly 2,500 transaction sides in 2023) in this Inside The Team episode with Tiffany Gobster, Team Leader of The Gobster Group inside The Laughton Team in Phoenix, Arizona. A team within a team within a team? Yes! It comes up in this conversation. The theme is continued growth in collaboration with a family of people in a shared cultu...

[Inside The Team] Accountability Calls and Video Texts with Tony Tramontozzi 14.05.2024

Go inside a top-ten team in the nation ($1B in sales volume and nearly 2,500 transaction sides in 2023) in this Inside The Team episode with Tony Tramontozzi, Team Leader of The Tozzi Group inside The Laughton Team in Phoenix, Arizona. Hear how Tony transitioned from property management to become a real estate agent, how he stepped into and then back from a regional team leader role before startin...

[Inside The Team] Building Your Tech Stack for Scale with Julia O’Buckley 09.05.2024

Go inside a top-ten team in the nation ($1B in sales volume and nearly 2,500 transaction sides in 2023) in this Inside The Team episode with Julia O’Buckley, Operations Manager with The Laughton Team in Phoenix, Arizona. To the operations role, Julia brought experience as a real estate agent and as a transaction coordinator. She helps run the ISA team, the TC team, database management, and a tech...

[Inside The Team] Aligning Sales and Operations with Alise Hannebaum 07.05.2024

Go inside a top-ten team in the nation ($1B in sales volume and nearly 2,500 transaction sides in 2023) in this Inside The Team episode with Alise Hannebaum, VP of Sales and Operations for The Laughton Team in Phoenix, Arizona. Alise joined the team at the start of the year; it’s her second role in the industry after more than a decade in finance and banking operations.     Learn how she scoped th...

[Inside The Team] The Will and Skill Behind Agent Productivity with Justin McLellan 02.05.2024

Go inside a top-ten team in the nation ($1B in sales volume and nearly 2,500 transaction sides in 2023) in this Inside The Team episode with Justin McLellan, Head of Agent Productivity for The Laughton Team in Phoenix, Arizona. After nearly 15 years of teaching in a high school classroom, Justin joined the team to improve the engagement and efficiency of real estate agents. He’s been the point per...

[Inside The Team] Leading and Coaching Alongside (Not From Above) with Michelle Bleach 30.04.2024

Go inside a top-ten team in the nation ($1B in sales volume and nearly 2,500 transaction sides in 2023) in this Inside The Team episode with Michelle Bleach, Regional Team Lead for The Laughton Team in Phoenix, Arizona. Learn about Michelle’s path from real estate agent to team leader to leader of team leaders - and the development of and transition into her role as Regional Team Lead (with stops...

[Inside The Team] Operations Experiments and Investments with Billy Hobbs 23.04.2024

Go inside a top-ten team in the nation ($1B in sales volume and nearly 2,500 transaction sides in 2023) in this Inside The Team episode with Billy Hobbs, Chief Operating Officer for The Laughton Team in Phoenix, Arizona. In this conversation, Billy shares his path to the COO role (which includes experience as an agent, broker, and team leader), the nuanced and mutually beneficial system of splits...

[Inside The Team] Foundations of a Top-Ten, $1B Team with George Laughton 16.04.2024

Go inside a top-ten team in the nation ($1B in sales volume and nearly 2,500 transaction sides in 2023) in this Inside The Team episode with George Laughton, Founder of The Laughton Team in Phoenix, Arizona. George speaks to the past, present, and future of their team, the values that drive them, why he’ll always invest in coaching, and ways they’re improving agent retention. Watch or listen for i...

025 Onboarding and Training As Your Team Differentiators with Nick McLean 09.04.2024

Episode 025 of Real Estate Team OS features Nick McLean, Owner and CEO of Nick McLean Real Estate Group, author of Million Dollar Agent, cofounder of Reside Platform, and coach to top teams and team leaders. After serving as a wildland firefighter and 747 pilot, Nick started a team in a new market and grew it from 6 agents and 1 staff to 40 agents and 7 staff, from 100 units to 500 units, and from...

024 Setting Up Your Team for Scale with Jeff Brown 02.04.2024

Get subscriber-only episodes instantly, plus email-exclusive insights and guest previews every week! Sign up at https://www.realestateteamos.com/subscribe Episode 024 of Real Estate Team OS features Jeff Brown, Director of People and Operations with The Heaps Estrin Team, the #1 team in Canada under Royal LePage. He joined the real estate team, led by Cailey Heaps, two years ago after spending abo...

023 Operations Leadership from Assistant to COO with Christy Belt Grossman 26.03.2024

Christy Belt Grossman is the go-to expert for real estate operations.   She started in mortgage ops before joining a 2-agent team as an assistant. Together, they grew to the #5 Keller Williams team and one of the first teams to produce $1B in sales. Today, Christy is the Owner of Ops Boss Coaching and shares tips for owners and operators alike on building a business by building a partnership.    Y...

022 Creating More Leaders, Not Just More Followers with Matt Smith 19.03.2024

Episode 022 of Real Estate Team OS features Matt Smith, President and CEO of Matt Smith Real Estate Group, the #1 team in Mid-Missouri and the #2 team in the state.  Learn how Matt turned hardships into an environment of productivity, positivity, and accountability - and how anyone can learn the language of leadership. Get insights into hiring staff at the right time - and into empowering both sta...

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