Real Estate Team OS

Most conversations about AI in real estate start and end with the same question: what can the agent stop doing? Tiffany Gelzinis thinks that's the wrong question. As a real estate team leader and Realtor in Residence at Follow Up Boss who has been operating at the intersection of real estate and technology for years, she makes a different argument: that AI's real value isn't in what it removes fro...

Lisa Archer has more than doubled production at Live Love Homes in under two years. A meaningful part of that growth runs through open houses. Not weekend opens hosted reluctantly, but a deliberate seven-day strategy that last year produced 32 sales where the buyer only came through an open house. She's on pace to at least double that number this year. You'll learn how that strategy works - the se...

Many real estate teams try to build an appointment-fed model with ISAs serving agents ready-to-go opportunities. This can work - it can create efficient production. But when Ryan Crighton and Danny Rinaldi tried it, they discovered it wasn’t building agents who were as strong and well-rounded as they wanted. Learn how the shift from appointment-fed to well-rounded happened, including what prompted...

Most real estate teams are built around their leader. And at some level, most team leaders know it. Nathan Clark identified that problem early, named it clearly, and spent 20 years solving it.  The result is a 600-plus transaction, 24-agent, 5-ISA, and 7-staff real estate team in Rhode Island that generates 30 to 35% net profit annually and genuinely runs without him: 15 to 20 hours of work per we...

Most real estate team leaders assume more is better. More agents, more channels, more tech, more systems, more growth, more quickly. Brittany Gibbs built her brokerage on the opposite premise.  When she opened Move Real Estate the day she got her principal broker's license, she made a deliberate choice to do less and focus more: fewer agents added at a time, simpler systems, one channel done well...

Most real estate teams hit a wall they can't see clearly. As production grows, sales leadership becomes the bottleneck. Not because your leaders aren't talented, but because accountability and inspection work alone requires roughly 80 hours a month before recruiting, onboarding, or training even starts. AI is now changing that math. Learn how that bottleneck forms, what it costs teams at every sta...

Some of your best agents will eventually start wondering what it takes to build a team. Instead of letting that curiosity play out on its own, which might mean losing them, Keegan Siegfried gets ahead of it. He brings high-potential agents behind the curtain: P&Ls, budgets, accountability meetings, the real cost of hiring and firing, all of it. Many realize they don't actually want to build a...

What would a commercial division add to your residential real estate team? And what does it look like when one generates roughly $100M in active listings — and a $25M portfolio sale — in its first year? You're about to find out. But this episode is about a lot more than a shower-thought-turned-11-agent commercial division. Grant Johnson's Twin Cities team went from selling 100-150 homes per year f...

A full-time chef. A margarita machine. Live bands. Charcuterie boxes. Golf trips. A consignment shop. An animal welfare nonprofit. Are any of these on your list of real estate team lead generation tactics? Probably not. Who are they a fit for? Someone who’s delivering “what’s needed in our area.” Someone who’s in production because “leadership without proximity loses power.” Someone who’s invested...

Why make 300 cold calls per day if you don’t have to? That’s how Ryan Fitzgerald started his real estate career - cold calling like crazy. But it didn't last long. Because there was a better way. Instead of chasing and selling to people, Ryan learned to attract them instead. How? With a strong, local website that brought him inbound leads and agent recruits alike. Today, Raleigh Realty is an indep...

Wondering how to sell more new construction? Curious about how to partner effectively with a home builder? You’re about to learn the details of a partnership that’s grown from selling 10 new homes in one market in 2017 to 550 new homes per year in multiple markets today! Learn how the #1 Century 21 real estate team in the world has integrated deeply and grown concurrently with one builder. Kate Ro...

After closing more than $160 million himself in 2018, Jason Mitchell walked away from personal production. Why? To build a company. Today, JMG is America’s #1 real estate team, closing more than $6 billion in sales and 12,000 units. Here in this conversation, learn how he made the transition from top producer to operator, the challenge of selling your vision and value prop, common and costly mista...

What if the fastest way to grow a real estate team wasn’t generating more leads—but servicing someone else’s clients at scale? Jason Mitchell built America’s #1 real estate team by evolving past traditional agent thinking and creating a unique model based on trust, accountability, leadership development, centralized operations, and B2B partnerships. He welcomed us into JMG headquarters, gave us mo...

From a moped-riding, script-reading agent working expired listings to the owner of the fastest-growing brokerage in Hawaii.   From a prospecting-first team on the phones together four hours a day to a media-driven brokerage creating 200+ pieces of content a month. Talk Realty CEO Devin Tryan shares lessons learned through big transitions over the past dozen years or so, including the five-step, th...

Like many successful, high-growth, The Perna Team had systems and playbooks to support agents with nearly every lead source. But what about the best source of all … an agent’s sphere? Their SOI? Sadie Callegari, Director of Coaching and Training of this 120-agent team, gives you all the details of the start, iteration, re-launch, and evolution of their sphere marketing program. It’s her system to...

The Falcon system to deliver guidance and success. The tech hub to unify multiple lines of business. The merged calls to save deals. A mortgage expert who’s since grown a 100-person organization delivering integrated real estate services, Jordan Vreeland’s constantly building the playbook. Go inside his athletics-informed philosophy and approach to developing people, unifying teams, leveraging tec...

More than 500 transactions last year - 100% by referral. Nearly $1B in sales over the past five years - working by referral only. Carol Foderick has built a 20-agent, 15-staff team that exclusively works by referral. Each agent owns their database and relies on the camaraderie of the team and the leverage of the staff. Go inside the structure of her team and get the numbers behind working by refer...

Do you need an ISA? When? How do you comp them? What if they want to be agents? What if they’re overseas? Should your team follow scripts? How closely? Where are the non-negotiables and where do you find room to stay human? How do we uncover motivation and handle objections in a helpful way that improves client experience? Nikki Pais is here to address all that and more. She brings years of experi...

Brett Jennings is making a big bet on peer accountability pods. A billion-dollar bet. The Owner and Founder of Real Estate Experts, Brett shares the details behind the nearly 10x growth of his hybrid teamerage (from $165M to $1.2B in sales) and the strategy to growth through acquisitions to $4B. Learn how purpose has made team agents, solo agents, and staff more productive (creating more than a do...

No matter what stage of business maturity your real estate team or brokerage has achieved, you face growth constraints. Many are structural to your organization and to the industry - like affordability challenges, disconnected tools, siloed data, and even lead abundance. Learn to circle back to harden your foundation, identify and relieve stress points, and prepare for tomorrow’s market with Works...

Brian Buffini started a real estate team before teams were a thing. Back in 1992. Back before brokerages had any idea what to do with a team. Today, Buffini & Company coaches and trains agents, team leaders, and broker owners around the world. All along, Brian’s viewed teams as “the future of real estate.” But team leadership isn’t for everyone and  aspirations for a mega team aren’t necessary...

What happens when you invest so deeply in your people that they could leave today and find success starting their own business? The most likely outcome: they stay and you continue growing together. But the more common path: a more transactional approach for fear they’ll leave you. Jon Cheplak returns to Real Estate Team OS to explain why he thinks 90% of real estate team leaders shouldn’t be team...

We’re kicking off the calendar year in a familiar way on Real Estate Team OS - with Lauren Bowen sharing practical tips on lead sources and lead conversion for the third year in a row! A thoughtful and generous expert on this topic, Lauren now serves as SVP of Lead Generation and Conversion for LPT Realty. In the role, she consults with teams of all sizes. In this episode, she shares what she’s le...

This week, you’ve got two episodes in one! Both were recorded live on stage at Unlock by Zillow in November 2025. The first half takes you inside Hiller Group on Florida’s Emerald Coast and Opt Real Estate in Portland, Oregon. MARK HILLER Finding and empowering the right person allowed Mark to double production as a solo agent, start a real estate team, and set it up to scale. He shares lessons fr...

This week, you’ve got two episodes in one! Both were recorded live on stage at Unlock by Zillow in November 2025. The first half takes you inside The Nickley Group in Florida and the second half takes you inside HomeTeam4U in Wisconsin. TOM AND ALEXIS NICKLEY Alexis and Tom Nickley, co-team leaders of The Nickley Group in Orlando, credit team culture with the growth and success of their 65-agent,...