Real Estate Staging Association

Sarah Karakaian & Annette Grant of Thanks for Visiting are interviewed by RESA CEO Shell Brodnax on how home stagers can incorporate short term rental design into their list of services + more on this episode of Stager Talk.  Learn more about this topic + register to attend RESACON Vegas in July 2022: https://2022.resaconvention.com/speakers/sarah-karakaian-annette-grant/ The Real Estate...

Your staging business is growing and that means you need to hire help. Great problem to have, right? This next level may raise fear. This may be the first time you’ve been in the employer seat and you have lots of questions: How do I most effectively hire? How can I find (or attract) the very best to work with me? What questions should I ask during interviews? Are they employees or independent con...

Patrick and Anne Furlow are going to be teaching home stagers How to Achieve Success in Small and Mid-Size Markets this summer in Las Vegas. RESA CEO Shell Brodnax sat down with Patrick to chat about what attendees can expect from their session on this special episode of Stager Talk. This RESACON session is geared towards home stagers who have already started and established their businesses looki...

RESA CEO Shell Brodnax interviews Debbie Boggs of Staging Studio about her session coming to RESACON Vegas July 2022 + more. Paint can be the biggest bang for the buck, but finding the perfect hue can be an overwhelming task. Over 40% of paint sold is the wrong color the first time! Learn how to get it right the first time, every time, and be the super-hero for your clients. You will also learn so...

CEO of Gloria Mayfield Banks, Inc., an International Success Strategist, and Elite Executive National Sales Director with Mary Kay, Inc. A global communications leader and innovative speaker, she is the number one Mary Kay Director in the world. Best described as an “Energy in Motion!”, Gloria is considered an expert in motivation, self-esteem, and sales training, Training worldwide on six contine...

Are you taking advantage of every client interaction – whether your client is a realtor, builder or homeowner – to make sure that your client is on board with your staging process? If not, you may be losing business and even a notch in your reputation. Dawn Bach Thurman, owner of Eye to Eye Interiors, LLC will help you discover the techniques of getting clients on board in ways that fit into your...

If you think you might need to hire some help, you’re not alone. Growth is scary – how do you know if you’re ready to add team members, and how do you decide who, when, and how to add them? In this RESACON Session, Shauna Lynn Simon will cover the formula for success, no matter what your business model looks like. Learn the best tools for growth for wherever you are in your business. From staging...

Luaskya Nonon is the Founder and CEO of Equity Principle Consulting, a diversity, equity, inclusion consulting firm. She is also the Deputy General Counsel and DEI Task Force chair for an IT company in Durham North Carolina. Born and raised in the Melting Pot of New York City, Brooklyn to be exact. She obtained a Bachelor’s degree in Psychology with a minor in Spanish from New York University. She...

Did you know this month RESA® is celebrating our 15th year serving the staging industry? RESA CEO Shell Brodnax sat down with one of our Legacy Members Kim Kapellusch of The Academy of Home Staging and Design to talk about what's happened in real estate staging over the last 15 years and more for a special episode of Stager Talk. THE START OF RESA:   The Real Estate Staging Association® (RESA...

Join RESA® CEO Shell Brodnax for our monthly webinar series in February and walk away with a strategy to turn your dreams into reality!  You will learn how: - Dreams are the first steps in creating a goal. - Goals are the first steps to reaching your dreams. - Strategy is the method you use to make your goals and dreams happen. (+Shell shares her personal strategies that work!) - Mindset will...

Liz Pensiero who has a real estate staging business based out of Stamford, CT, was recently interviewed by RESA CEO Shell Brodnax about her reason for belonging to the Real Estate Staging Association. They talked about the difference between active vs. dues-paying members and what is in it for both of them + more during this short interview. If you want to support the only non-profit trade associa...

RESA member and one of 2021's Top Ten RESA® Best Occupied Home Stagers Of The Year in Canada Noushin Rezaei of Noush Staging based out of Toronto was recently interviewed by RESA CEO Shell Brodnax for a special episode of Stager Talk.   Noushin and Shell discuss the importance of a code of ethics for home stagers, the value of the RESA community, and of course awards! The Real Estate Staging...

RESA-PRO, Nancy Jones of Showhomes of the Triad was recently interviewed by RESA CEO Shell Brodnax for a special series of Stager Talk all about what the role of a nonprofit trade association is in the #homestaging industry.   The Real Estate Staging Association (RESA®) is the trade association for professional real estate stagers.  RESA is a 501(c)(6) tax-exempt non-profit trade associa...

Did you miss our monthly webinar for New home stagers with RESA CEO Shell Brodnax earlier this month? She hosted RESA member Anne Furlow of Step by Stage Home Staging & Design based out of Florida.  They discuss the best ways to market your new business, how to overcome paralysis, scaling your staging business, contracts, and more. The Real Estate Staging Association® (RESA®), a 501 c 6 t...

RESA CEO Shell Brodnax sat down with Jeannie Morris who is based out of Detroit Michigan to talk about all things related to belonging to a trade association. On how RESA has helped her level up her staging business:  "The professional status that we earn and learn, it’s the CE classes, it’s RESACON… we are a respected industry, and that’s why we have a code of ethics” Learn more about Jeanni...

RESA CEO Shell Brodnax hosted over a dozen RESA home stagers about why they belong to their trade association, what a nonprofit means to them and what benefits they have experienced from their membership.  During this episode we talk to Debra McLaughlin about how  Being involved with RESA has guided her into making good decisions and being involved with her local RESA Chapter in New Hamp...

RESA Member and real estate agent Cassandra Williams who is a part of the local RESA Greater Capital Area Chapter sat down with RESA CEO Shell Brodnax to discuss the importance of trade associations in both the real estate industry and the home staging industry.    Learn more about Cassandra: https://www.cassywilliamshomes.com/?_ga=2.128953541.872405524.1637015692-457479708.1633636304 &n...

Ann Pershing (RESA Member #7770) of Show Simply Home Staging based out of Midlothian, VA is a special guest on this episode of Stager Talk with RESA CEO Shell Brodnax. Learn more about Simply Home Staging: http://www.showsimplyhome.com/ The Real Estate Staging Association (RESA®) is the trade association for professional real estate stagers. RESA is a 501(c)(6) tax-exempt non-profit trade associat...

Richard Kline, who formerly served on the RESA Board of Directors sat down with RESA CEO Shell Brodnax last year for a special episode of Stager Talk.  They talked about the history of RESA, why home stagers should support their trade association, the code of ethics, the difference between education providers and a trade association + much more! The Real Estate Staging Association (RESA®) is...

The Real Estate Staging Association hosted an industry first event on October 1st, 2021 that was open to all home stagers and real estate agents. For the first time ever all of the RESA Accredited and Affiliate Home Staging Education Providers united to talk about the importance of education to move the real estate staging industry forward.

Did you miss the April 2021 Edition of the Real Estate Staging Association's monthly Newbie Webinar for home stagers? Catch the replay here with special guest Debbie Boggs from Staging Studio and Shell Brodnax the RESA CEO!  These Industry Experts Answer The Following Questions During the Live Session:  - As a house flipper,  would it be beneficial for me to stage my own houses (I l...

This episode of Stager Talk with RESA CEO Shell Brodnax and 2021 National Board of Directors was hosted to introduce the Candidates running for the 2022 National Board.  Previously Recorded Oct. 13th 2021 The Real Estate Staging Association (RESA®) is the trade association for professional real estate stagers. RESA is a 501(c)(6) tax-exempt non-profit trade association. For more information a...

RESA CEO Shell Brodnax and RESA National Board member Bobbie McGrath answer questions from home stagers who are just getting started in the industry. The Real Estate Staging Association (RESA®) is the trade association for professional real estate stagers. RESA is a 501(c)(6) tax-exempt non-profit trade association. For more information about real estate staging, or to find a professional stager c...

RESA CEO Shell Brodnax hosts a special guest on the First Thursday of each month to talk about all things related to home staging, including how to grow your business, how to get started, how to get agents how to get it... and much more! In July, The Decorologist, Kristie Barnett was our special guest.  https://thedecorologist.com/ The Real Estate Staging Association (RESA®) is the trade asso...

RESA CEO Shell Brodnax and longtime RESA® member, Patricia Marie Kelly to hear how the answer the following questions: How can I succeed in a time where houses sell the second they hit the market? How to market yourself on Instagram? What’s the best wording for a flyer to give to potential client How do you recommend getting brokers to give you a chance as a new stager? Best marketing advice? What...