Real Estate Staging Association

During this special episode of Stager Talk with RESA® CEO, Shell Brodnax and RESACON 2023 Speakers Melinda Christman and Anna Neal of Olive + Opal share their experiences with branding their staging business in St. Louis. They touch on mistakes they made early on, including taking clients that didn't reflect their "ideal" customer, how attending RESACON was a game changer and can hel...

In this episode of Stager Talk, Debbie Boggs, co-founder of Staging Studio, and Shell Brodnax, RESA CEO, discuss the importance of understanding sales tax for stagers.  They emphasize the need for stagers to keep as much profit as possible and avoid tax liabilities, penalties, and audits. They discuss the significance of the sales and use tax certificates as a ticket to market and buy wholesale. ...

In this episode of Stager Talk, Shell Brodnax, RESA® CEO, had the pleasure of speaking with Jason Saft, founder of Staged To Sell Home, a top-tier boutique staging firm in NYC and Brooklyn. Jason shared his expertise in home staging and design, discussing effective strategies for building your home staging brand by design and attracting a sustainable clientele. He also shared his journey in the in...

In this episode of Stager Talk, Shell Brodnax sits down with Successful Staging with Bobbie McGrath, a renowned expert in the real estate staging industry, to talk about her experiences and insights on how to effectively market to real estate agents.  Bobbie shares her journey and her realization of how to market her services to agents, including the importance of networking, building relationship...

In this episode of the Stager Talk Podcast, host Shell Brodnax speaks with Michelle Villalobos, a RESACON 2023 speaker, about the importance of approaching sales conversations from a leadership perspective. Villalobos explains how many salespeople inadvertently come across as supplicants rather than leaders, which can hinder their ability to establish themselves as a credible and respected authori...

During this special edition of Stager Talk with Shell Brodnax, CEO of the Real Estate Staging Association (RESA®) talks to RESACON Speakers Michelle Minch of Moving Mountains Design and Todd McAllister of OnStage.  In the video, Michelle and Todd talk about their transition from renting furniture to buying wholesale. They discuss the challenges of shopping at chain stores and being held captive to...

Learn more about Tamara Prato's #resaconvegas session on "Value Acceleration as an Exit Strategy" during this special episode of Stager Talk with RESA® CEO Shell Brodnax. Get details about this session + register to attend the largest home staging convention of the year July 29-31: https://2023.resaconvention.com/speakers/tamara-prato/ The Real Estate Staging Association (RESA®) is t...

RESA® CEO Shell Brodnax previously interviewed Melinda Christman, Co-Founder of Olive & Opal Interiors, LLC about their team's award-winning work for a special episode of Stager Talk.  The Home Staging Industry Awards will be opening for submissions soon, learn about important updates: https://homestagingindustryawards.com The Real Estate Staging Association (RESA®) is the trade associati...

RESA® CEO Shell Brodnax interviewed award-winning home stager, leader, and Realtor® on why she chooses to give back to the staging community, the rise of short-term rentals, virtual staging, and more during this pre-recorded episode of Stager Talk.   Are you interested in joining the home staging industry's only nonprofit trade association? See the full list of benefits: https://www.realestat...

RESA® CEO Shell Brodnax hosted RESA member, Joké Durojaiye who Founded Seattle based home staging company, Genesis Home Staging for her monthly webinar for new home stagers.   Shell and Joké talked about their best advice for those who are looking to get into the staging industry, how to handle pushback on your design picks from agents, getting experience when you are just starting out,...

Each month our CEO Shell Brodnax hosts a webinar open for all home stagers to get their questions answered! In November we hosted Cindy Lin, Founder of Staged4More. Staged4More's 5-Figure Floor Plan Home Staging Business Foundation Course has been accredited by RESA and Staged4More is recognized as a RESA Accredited Home Staging Education Provider.    Cindy and Shell had some great discu...

Yolanda Tillman, of Tiera Interiors, LLC has been in a leadership role in the RESA Greater Capital Area Chapter since its founding in 2016.   During this special episode, RESA CEO Shell Brodnax and a few members of the current board sit down to talk about how Yolanda’s experience in leadership can benefit the home staging industry, RESA members and more.   Voting will be open to all...

Kristin Calvert, Founder of Staged Detroit has been a member of the Real Estate Staging Association since 2016 and is excited about running for a seat on the RESA National Board of Directors.  During this special episode RESA CEO Shell Brodnax and a few members of the current board sit down to talk about why Kristin wants to serve on the board, her perspective as a real estate agent turned st...

Longtime RESA member Red Barrinuevo is running for a seat on the Real Estate Staging Association's National Board of Directors. He sat down with RESA CEO Shell Brodnax and a few members of the current National Board to discuss how he got started in staging (with practically nothing) and grew his business into what it is today. He shares his experience with his late staging mentor, Lori Kim Polk, w...

Audra Slinkey recently won the RESA Product/Service of the Year for her Expert E-Designer Training Program. RESA CEO Shell Brodnax discusses the details of her training program and more during this episode of  Stager Talk. Find out more about Audra's award winning training program: https://homestagingresource.com/e-design-training/ The Real Estate Staging Association (RESA®) is the trade asso...

Amy Keeley, who was named 2022 Professional Home Stager of the Year in the Occupied Staging category for the USA by her peers joins RESA CEO Shell Brodnax to discuss how she got started, how they decided on their business name Salt + Pine, educating real estate agents on the value of staging and more. Learn more about Salt + Pine

Watch this episode to find out what's next for Sarah Bowman, how she was able to get out of multiple storage units and into a warehouse + more during this episode of Stager Talk with RESA CEO Shell Brodnax.   Learn more about Sarah's Atalanta based home staging business: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3VwWjZHVzAwY2d1dzBvRExmdlBNLWxTV29Dd...

Tammy Cunningham, Founder of Center Stage Interior Decorating based out of Canada shares her experience winning 3 awards at the 2022 Home Staging Industry Awards during a special episode of Stager Talk with RESA CEO Shell Brodnax.   The two talk about why to raise your #staging prices during a recession, how to think about awards all year round so you get the best photos and more during this...

RESA CEO is interviewing the winners from the 2022 Home Staging Industry Awards for Stager Talk. She will be talking to them about their accolades, how they started in the industry + more! This week she spoke with Successful Staging with Bobbie McGrath, former RESA National Board member and the 2022 RESA® Approved Instructor of the Year™ about pricing, how the "Staging to Sell, What Every Agent Sh...

Since launching her award winning staging company in 2004, Successful Staging, Bobbie McGrath has staged and/or consulted on over 8,000 properties. Since the first day in her business, Bobbie has focused on educating everyone on the distinct marketing advantage staging provides. She has sought any tool or technique which would allow her to better convey these advantages to sellers, Realtors, and f...

Video is here to stay, so how will you dominate the market and make your content stand out from others? #RESACON speaker Tori Toth talks to Shell Brodnax on Stager Talk about her session on leveraging short-form video for your staging business. Learn more: https://2022.resaconvention.com/speakers/tori-toth/ Join us at #RESACON2022 to learn how to use this short, concise, attention-grabbing format...

RESA CEO Shell Brodnax shares information about what to expect at the Real Estate Staging Association's largest conference of the year, RESACON Vegas.    Shell also shares details about the Las Vegas Market Tour.   Learn more + register to join us: https://2022.resaconvention.com/   The Real Estate Staging Association (RESA®) is the trade association for professional real...

Silvia Guardado is passionate about helping individuals and small business owners to overcome financial challenges. She has over 20 years of experience in bookkeeping and taxation services and is well versed in best business practices. This Summer Silvia will be teaching a session at RESACON Vegas on Quickbooks, Taxes and Profit First.  RESA CEO Shell Brodnax sat down to interview Silvia for...

RESA CEO Shell Brodnax sat down to talk to Sarah Kirkpatrick a few months back for a special episode of Stager Talk.   Sarah was named the Best Rising Star Home Stager Of The Year in the Occupied category of the 2021 Home staging Industry Awards.    Hear about what helped her decide to go full-time with her staging business, Unshelf Design & Boutique , how her past professi...

RESA CEO Shell Brodnax answered questions about how to get involved with RESA, the importance of a professional contract if running a staging business can be sustainable, and more during our live webinar.    If you missed it you can catch the replay here.    RESA is a 501(c)(6) tax-exempt non-profit trade association. For more information about real estate staging, or to find a...