Will Grimes and Eli Schmidt
Real Estate Re-Defined
Real Estate Re-Defined is the podcast where we cut through the noise and show you what it really takes to win in real estate today. Hosted by Eli Schmidt and Will Grimes — a Marine Corps veteran who brings a no-BS leadership approach — we share the strategies, systems, and mindset shifts that have helped us and countless other agents grow real, sustainable businesses. This isn’t about cold calling scripts or outdated tactics. We’re talking modern branding, social media, YouTube, automation, and the tools that actually get you in more conversations and help you close more deals. On top of that
Author
Will Grimes and Eli Schmidt
Category
Podcast website
Latest episode
Nov 4, 2025
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Episodes
TRT, Peptides & Performance: The New Playbook for Health-Minded Entrepreneurs 04.11.2025 50:33
In this episode of Real Estate Re-Defined , we unpack the emerging performance strategies that are helping high-performing realtors, entrepreneurs, and busy professionals operate at their physical and mental best. From testosterone replacement therapy (TRT) and peptides to supplements, nutrition, sleep, and discipline, this is a deep dive into the tools and habits that support sustained energy, fo...
YouTube Strategy for Real Estate Agents | How We Built a Multi-Million Dollar Real Estate Brand with YouTube 28.10.2025 50:00
In this episode of Real Estate Redefined , Will Grimes and Eli Schmidt break down exactly how they’ve built a multi-million-dollar real estate business through YouTube — without cold calling, paid leads, or chasing Zillow referrals. They share how long-form, authentic video content has transformed their client base, lifestyle, and brand into something that compounds year after year. From why authe...
How We’re Re-defining Real Estate in the Age of YouTube & AI 25.08.2025 56:44
In this episode, we dive into how the real estate industry is evolving—and how agents can stay ahead by embracing modern tools. We share why we rebranded the podcast to Real Estate Redefined , what it means to align your brand with your business, and how we’re leveraging platforms like YouTube and AI to create more opportunities for clients and agents alike. We also introduce our new nationwide te...
Gene Volpe on AI, Real Estate, and Building a Business That Lasts 02.07.2025 56:17
In this episode of Re-Define , Will and Eli catch up with marketing pro Gene Volpe for a real, unfiltered conversation about how the business landscape has shifted post-COVID. Gene talks about why the pandemic forced him to double down on essentials, how AI is changing the game (but not replacing real strategy), and why most people still don’t understand how to use it. They break down what it take...
If You Sh*t Your Pants, Don’t Sit in It 21.05.2025 32:17
In this episode, Will and Eli open up about what it’s really like to navigate major transitions — in business, in life, and within yourself. They dig into what it means to stay grounded when things feel chaotic, and why emotional awareness isn’t just a buzzword — it’s survival. From lessons learned in the Marine Corps to real conversations about leadership, friendship, and family, this one’s packe...
How LPT Became the Fastest Growing Brokerage—and What Aperture Means for Luxury Real Estate w/ Michael Valdez 13.05.2025 1:10:35
In this episode, we sit down with Michael Valdez, CEO of LPT International, to talk about the explosive growth of the fastest growing real estate brokerage in the world. Michael shares the story of his own journey—from his early days in finance to leading global expansion for one of the largest brokerages in the world, and now steering the ship at LPT. We explore what makes LPT’s model so attracti...
Why we moved to LPT and Aperture 07.05.2025 43:10
In this episode, we break down why we made the move —one of us to LPT, the other to Aperture—and why we think it’s the best move for agents right now. We talk honestly about what wasn’t working at EXP, what LPT and Aperture are doing differently, and why leadership—not comp plans—is what actually matters most. We dive into everything from luxury branding, revenue share models , and marketing tech....
Real Estate Reimagined: Inside-Out Growth for 2025 w/ JT Fore Pt. 2 28.04.2025 35:50
Aperture Pt. 2
Real Estate Reimagined: Inside-Out Growth for 2025 w/ JT Fore Pt. 1 22.04.2025 36:00
In this powerful and introspective episode of Redefine , Will Grimes and Eli Schmidt sit down with longtime collaborator JT Fore for a raw, transparent conversation about the evolution of real estate, entrepreneurship, and personal growth. The trio shares pivotal career moments, leadership lessons, and the mindset shifts necessary to thrive in a changing real estate landscape. The conversation ble...
Conviction Vs. Convincing 01.04.2025 39:03
In this reflective and honest episode of Re-Define , Will and Eli dig deep into their own journeys to unpack the profound difference between conviction and convincing . They share openly about moments in their personal lives and careers when they found themselves pushing too hard to persuade others, only to realize that true influence and respect come from internal confidence and clarity—what they...
Will Grimes on Sacrifice, Leadership, and Building a Bulletproof Mindset | Your Playbook Podcast w/ Alan Gordon 21.02.2025 52:43
Today's episode features Will Grimes on the "Your Playbook Podcast" with host, Alan Gordon. In this episode of Your Playbook Podcast , host Alan Gordon sits down with Will Grimes, co-owner of Mile High Property Brothers and leader of Legit Agents, to discuss his journey from military service to entrepreneurship. Will shares his raw and unfiltered insights on resilience, sacrifice, an...
181: More Than Meets the Eye - Owning Your Unique Journey 17.02.2025 50:06
In this episode, Will Grimes and Eli Schmidt take a nostalgic trip down memory lane, reflecting on their personal and professional evolution. From their brand-new podcast set to childhood experiences in music, sports, and the Marine Corps, they explore what it means to be multifaceted in life and business. The conversation covers topics like breaking stereotypes , embracing diverse interests , and...
180: Stop Thinking Like an Employee: The CEO Playbook for Agents 03.02.2025 54:45
In this episode of Re-Define , hosts Will Grimes and Eli Schmidt break down what it truly means to have a CEO mindset as a business owner—especially for real estate agents. They challenge agents to move beyond the "transactional mindset" and start thinking like business owners, focusing on branding, systems, delegation, tracking, and scaling . Will and Eli emphasize the power of marketing, automat...
179: Secrets Of A Veteran Real Estate Agent - Tina Hare 20.01.2025 2:46:50
In this episode, we welcome back our good friend, Tina Hare, for her second appearance on the podcast! With over 20 years of experience in the real estate industry and a track record as the #1 agent for a major brokerage five years in a row, Tina is a powerhouse of knowledge and expertise. She shares her top tips and strategies for real estate agents, including how to build a business fueled by re...
178: Redefining What Success Means to You 06.01.2025 45:57
In this episode of Re-Define , hosts Will Grimes and Eli Schmidt kick off a fresh chapter with engaging discussions on personal growth, navigating busy schedules, and balancing day jobs with passion projects. They share their candid thoughts on creative processes, the challenges of finding inspiration, and why it's okay to embrace imperfection in pursuit of your goals. [00:00] - Introduction: A ne...
177: Saying Goodbye 31.12.2024 1:15:06
This is the final episode of Day One Dollar Zero.
176: From the Marine Corps to Building Million-Dollar Homes: Austin Hancock’s Story 19.12.2024 1:53:54
In this episode, Will Grimes and Eli Schmidt sit down with Austin Hancock, a Marine Corps veteran turned successful real estate investor and performance coach. Austin takes us on his journey from a rebellious youth in Oklahoma to finding discipline in the Marines, and later channeling those lessons into entrepreneurship. He shares raw, unfiltered stories of challenges, triumphs, and the pivotal mo...
175: How to Negotiate College Tuition and Save Big: A Conversation with Kelly O'Connor 09.12.2024 1:31:47
Ever wondered if college tuition is negotiable? In this episode of Day One Dollar Zero , we sit down with Kelly O'Connor, founder of College Money Academy, to unravel the complexities of financing a college education. Kelly shares groundbreaking strategies to help families reduce the cost of college, avoid massive debt, and maximize opportunities for their children. From understanding financial ai...
174: Lessons from Navy SEAL and French Foreign Legionnaire - Taylor Cavanaugh 18.11.2024 1:29:30
In this episode of Day Dollar Zero , Will Grimes and Eli Schmidt sit down with Taylor Cavanaugh, whose life sounds like it's straight from a movie. From serving as a Navy SEAL to joining the French Foreign Legion, Taylor’s journey is filled with incredible highs and humbling lows. The conversation covers everything from the realities of military life to the challenges of starting over after leavin...
173: Real Estate Growth Strategies: Leveraging YouTube, Coaching, Leadership w/ Sam Caudle 11.11.2024 48:38
In this episode, Will Grimes and Eli Schmidt are joined by Sam Caudle, a successful agent on their Legit Agents team and host of a YouTube channel based in Tampa, Florida. Sam shares his journey of moving to Florida, building his real estate career from scratch, and establishing a strong YouTube presence to generate leads. The conversation dives into the lessons learned about leadership, mentorshi...
172: Make Credit Cool Again w/ Dylan Shively 04.11.2024 1:10:08
Episode Summary In this episode, hosts Will Grimes and Eli Schmidt dive into the world of credit repair with industry expert Dylan Shively. Known for his no-nonsense approach to fixing credit issues, Dylan shares insights into common credit mistakes, misconceptions about credit scores, and the impact of a good credit profile on financial freedom. The conversation explores the practical side of cre...
171: How to Build an Award Winning Real Estate Business with Tina Hare 29.10.2024 1:43:22
Episode Summary: In this episode of Day One Dollar Zero , we sit down with Tina Hare, a powerhouse in the real estate world with five time #1 agent in the world championships under her belt. Tina shares her journey from her first “Day One, Dollar Zero” moment in real estate to building an impressive 25% market share in her community. We dive deep into her philosophy of building lasting relationshi...
170: Say No to Grow: The Power of Boundaries in Business 21.10.2024 41:47
In this episode, Will and Eli dive into a conversation about the upcoming "Bulletproof Your Business" event, and touch on strategies for creating a sustainable, resilient real estate business. The hosts also reflect on the importance of clear communication and setting boundaries in business, all while maintaining an entertaining back-and-forth about life, guns, and personal growth. Chapter Outline...
169: The Marine Corps Guide to Building Business Leaders w/ Staff Sergeant Nichols 14.10.2024 1:12:49
In this episode, Will Grimes and special guest Staff Sergeant Michael Nichols, a former Marine Corps Drill Instructor and current Director of Military Operations at F45, dive into powerful stories of leadership, discipline, and transition from military to civilian life. The discussion explores the evolution of leadership, the unique challenges veterans face when leaving the military, and how to co...
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