Mary-Anne Amies
Ready, Set, Paid Ads
Do not spend another cent on paid advertising, until you listen to this Podcast! Welcome to Ready, Set, Paid Ads, the podcast that helps business owners and marketing professionals to take back control of their Facebook, Instagram, TikTok and Google ads! I’m your host - Mary-Anne Amies founder of award winning Digital Marketing Agency, Wise Up Marketing. With a career in marketing spanning more than two decades, I am a passionate mentor, coach and speaker, who is dedicated to helping business owners and marketing professionals to succeed. I have managed millions of dollars in paid advertising...
Author
Mary-Anne Amies
Category
Podcast website
Latest episode
Dec 10, 2025
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Episodes
AJ Davis on Nailing your Marketing Mindset 01.05.2024 33:02
Nailing your marketing mindset, is the difference between a business that thrives and a business that nose dives. AJ is a Mindset and Messaging Coach who has helped hundreds of women to overcome their inner blocks, like self-doubt, procrastination and fear of failure, and to have the powerful self-belief and potent messaging to grow wildly successful businesses. In this episode we talk about the m...
Maximising Digital Marketing During Tough Business Times 24.04.2024 26:22
In this episode I recap our recent Business Builders Breakfast, sharing my keynote on digital marketing strategies that can support your business during difficult times (the post covid and into a recession / cost of living crisis!). I run through the foundations of Strategy and then look at Retention Marketing (more on that in this episode https://maryanneamies.com/retention-as-a-marketing-strateg...
Laetitia Andrac on Strategy for Growing your Business Sustainably 17.04.2024 25:27
Growing a sustainable business in the backdrop of the “6-figure overnight success” hype can feel overwhelming. In this episode of Marketing with Confidence, I catch up with Laetitia Andrac - an energetics and strategy business mentor and founder of Essential Shift Consulting. We talk about the role of strategy in growing your business, and how when coupled with intuition business owners can creat...
AI Time Saving Marketing Hacks 10.04.2024 26:16
Hype aside, AI can has a lot of value to add and as marketers and small business owners now is the time to start testing and evaluating which tools can complement our work processes and improve our outputs. In this episode I discuss time saving hacks that AI can bring to your digital marketing. Breaking down the exact tools we are using right now and the value they’re adding.
Danica Bunch on PR for Small Biz 03.04.2024 29:08
Danica is a Public Relations and Strategic Communications professional who in this episode takes us through the opportunity for Small Business owners to more effectively leverage PR. We talk about how marketing and PR can perfectly complement each other, and what a crisis management plan can look like and why its something small business owners need to consider. You can find Danica on Linkedin htt...
Social Media 101 27.03.2024 30:01
Get ready for a Social Media 101! Starting right at the beginning, I breakdown why social media is so powerful for small business, how to select the right social channels and set them up properly. Then I’ll step through content creation strategies, how to engage and grow your accounts, as well as a top line look at analytics and social ads too. This is perfect for anyone starting out or looking to...
Melissa Pepers on Future Proof Business Design 20.03.2024 47:33
Melissa Pepers a futurist business designer, discusses one of the big missing pieces for CEOs in the marketing puzzle and shares how the practice of Business Design can ensure we ask the right questions to make decisions that will ultimately shape the success of our businesses. This episode turned into a mini-masterclass as Melissa took us through TAM SAM SOM, helped even more by this Notion works...
Crafting Better Captions 13.03.2024 14:13
We can get so wrapped up in creating the media content for our social media, that the caption becomes the last minute addition. We know we are fighting against a short attention span, so in this bite size episode, I share over 10 tips to create better captions for your social media accounts.
Lyndal Harris on Launching a Podcast to Leverage Your Business 06.03.2024 30:09
If you have ever thought of launching your own podcast, this episode is for you! I catch up with Lyndal Harris Podcast Strategist and the brains behind the Podcast VA. We talk about what makes a great podcast, on how to get started and why podcasts are a great marketing strategy for leveraging your expertise. You can connect with Lyndal on LinkedIn https://www.linkedin.com/in/lyndalharris/ , Insta...
Let's talk email marketing 28.02.2024 27:13
Email marketing is an opportunity to effectively market to an owned audience that you build. Creating loyalty and increasing your lifetime value of a customer. Email marketing is more than just a newsletter, and in this episode, I discuss how to use email marketing to attract, nurture and convert your target market. Whether you're a service based or ecommerce business, email marketing is a strateg...
Loren Bousfield from Gemini Creative on overcoming branding pitfalls 21.02.2024 18:49
Loren Bousfield, founder of Gemini Creative Studio joins me in this episode to talk all things branding. We dive into Overcoming Branding Pitfalls, and Loren shares some of the most common mishaps and gives her top tips on how you can avoid them! Listen along and discover the biggest payoffs of getting a cohesive brand strategy for your business! You can connect with Loren at www.geminicreativestu...
How to Manage Your Social Media 14.02.2024 20:58
We all know that social media is essential today for building a thriving business, but the process of social media management can feel daunting. Too often left to the last minute, social media becomes an afterthought and a missed opportunity. In this episode I break down the essential elements of social media, and share the secrets of creating strategic content at scale.
Jacqui Maloney on Showing up with Camera Confidence 07.02.2024 22:35
Jacqui Maloney is a public speaking and media coach who joins me in this episode to talk Showing up with Camera Confidence! With a background in acting and voice-overs, Jacqui works on the performance side of public speaking and video creation to really bring you and your message to life. She works with professional women to build their confidence, stage presence and perfect their storytelling so...
How I Would Build a Business Today 31.01.2024 25:36
Reflecting on building a business over 13 years as well as having worked within hundreds of businesses and seen their make and break, I share my thoughts on what I would focus on if i was building a business today.
Nicole Smith on the new wave of Fractional C-Suite 24.01.2024 21:06
Nicole Smith is a Chief Operations Officer (COO), Business Operations Specialist and Systems Designer, who founded The Artisans Business Solutions in 2020. In today’s episode Nicole breaks down the Fractional C-Suite and explains how small businesses can unlock the power of big business thinking, to implement systems and build a support network to create more potential, with less pressure on the f...
2024 Digital Marketing Trends for Small Biz 17.01.2024 20:25
Welcome to 2024! Grab these 4 Digital Marketing Trends for the new year, tailored to Small Business Owners. Full of practical actionable insights to kick you off for a strong 2024!
Wrapping up Your Marketing 13.12.2023 14:33
And just like that another year is wrapping up! If you're ready to say goodbye to the year my Review, Reflect, Rest & Regroup formula will ensure you capture learnings from this year, setting the foundations to create a successful one ahead. I discuss the essential data to review to see how your digital marketing performed, but also why it's important to look at more then just the data to asse...
Leanne Woff on How to Outsource Successfully 06.12.2023 31:10
How do you know if you’re ready to outsource? In this episode I am joined by Leanne Woff, Founder at Audacious Empires and passionate OBM and OBM Coach. Leanne talks about the difference between an OBM and a VA, explains what effective outsourcing looks like and gives her tops tips for getting started. You can connect with Leanne on at Linkedin https://www.linkedin.com/in/leanne-woff and Audacious...
3 Underrated Digital Strategies 29.11.2023 15:19
In a business world that’s all TikTok this and Instagram that, there is still opportunity to embrace so many other digital strategies. Today I am talking about 3 Underrated Digital Strategies that drive awareness and conversion, and are cost-effective for small business too!
Ray Pastoors on Finding Hidden Gems in GA4 22.11.2023 24:47
In this episode I catch up with Ray Pastoors founder of ethical digital marketing firm LYF Solutions and my go-to for the recent GA4 changeover. As a huge analytics fan, this is a great chat where we talk all about the new GA4 platform, where business owners can get it wrong and most importantly, the hidden gems waiting for you to uncover and grow your business! You can find out more at https://LY...
Do you have a strategy? 15.11.2023 17:49
How do you feel about strategy? In this episode I talk about the increase in conversation about strategy first approaches and why I am all for it. I break down the essential parts of strategy and why tactics aren't the best place to start, to build a successful business that converts.
Aimee Scott on Marketing Beyond Social Media 08.11.2023 40:48
Aimee Scott from Aim Up Digital talks all things Marketing Beyond Social Media. Aimee is a multi passionate professional, who has helped over 200 small businesses launch and grow online through her services in web design and marketing. In this episode we talk about why marketing strategy is an essential first step, but often overlooked for business owners. Plus, Aimee shares her top tips on market...
Keeping Your Brand Consistent on Social Media 01.11.2023 13:53
Social Media is a wonderful tool for reaching your ideal client directly and aiding discovery of your product or service, however it is important not to forget your brand. In this episode I break down the elements that make up your brand and give my top tips for keeping them consistent across your social media marketing - including my hot tip for using Canva the right way!
Chris Schwager on Mastering Video Strategies for Success 25.10.2023 39:36
Chris Schwager is the remarkable force behind Ridge Films, Sydney's leading DIY Video Production Agency, and is dedicated to empowering individuals and businesses to create high-quality videos. In this episode of Marketing with Confidence we talk about the rise of video marketing and how to rethink it outside the social media marketing box, to become a powerful tool for connection and conversion....
The Christmas Campaign Countdown 18.10.2023 22:32
The Christmas Countdown has officially started! In this episode I share a Christmas Countdown Checklist to get ready for a strong Christmas Marketing Campaign! I talk through the often overlooked target market at Christmas, as well as how to build your list and plan your promotions to ensure you start successfully marketing for Christmas from now right up to the 24th! I even share my thoughts on h...
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