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With over 17 year’s experience as a designer, creative thinker, problem solver and visual communications strategist, Kylie Hannaford is the Founder and Creative Director of Three Blocks Left, a brand and design studio in Sydney. In this episode we talk about the evolution of branding and how small businesses can effectively execute their brands in a digital age. Kylie shares her expertise on what...

Are you a local business looking to grow? Or about to launch into a local area? This episode breaks down 7 tactics for nailing local marketing to attract and retain local clients and create a thriving business!

Jane Mow is a highly sought-after Personal Brand Stylist and Style Coach, passionate about inspiring female leaders to find their personal style. In this episode of Marketing with Confidence we talk about the power of curating your style, the impact it has on your business and how it can help you to show up with confidence to attract the career, business, and life of your dreams! You can connect w...

In the world of digital marketing, reaching your target audience effectively can be a daunting task, especially for small business owners who are just starting out and may have limited budget. It might seem tempting to boost your posts on the Meta Platform to get your business noticed. However, before you hit that "Boost" button, it's crucial to understand why boosting ads on Meta might not be as...

Charmaine Keegan is a Trainer, Keynote Speaker, Director and Founder of Smarter Selling – with a sales career spanning over 30 years. She has trained over 8000 Sales Leaders and professionals, empowering them with the confidence to embrace Leading and Selling with integrity. We have been working together for over a decade, and today she joins me on the Marketing with Confidence podcast to discuss...

No longer the new kid on the block, TikTok has grown to 2 million users in Australia and although thats still just 20% of total Instagram users, you're likely to be being told to jump it on now! In this episode I share my thoughts on what sort of businesses may work best on TikTok, and what to consider before going "all-in" on a TikTok strategy right now.

Taryn Williams has been founding exceptionally successful businesses since she was 21, and today she joins me on Marketing with Confidence, to talk Successful Influencer Marketing strategies for business owners. Taryn shares how Influencer Marketing can be a cost effective strategy, some of the best in market examples she has seen and her top tips for business owners looking to collaborate with cr...

To celebrate my 50th Podcast Episode of Marketing with Confidence, I asked my good friend and business bestie Bec Hughes to interview me. Bec put me in the hot seat with surprise questions! We chat about my purpose, how I lead my team, my business crushes and who I'd invite to the ultimate bucket list dinner party! I had a ball recording this and hope you enjoy getting to know me a little bit more...

I am joined in this episode by Susan Dean from Dean Publishing. Susan discusses her love for uncovering personal stories, and how we can rise above imposter syndrome to ensure our story gets out, for the benefit of others and our own business growth. This is a great episode for anyone who has ever considered writing a book... or who wants more confidence to share their story online! You can find a...

Shopify, Wordpress, Wix, Squarespace.. and so many more! Navigating where to build your website, when to DIY and signs to call in the experts can be a minefield. In this episode I break down a jargon free look at where to build your website, based on 13 years of creating websites for clients. 

In this episode I am joined by Hayley Maxwell personal brand and messaging coach, talking about intentional messaging. In an online world of infinite noise, Hayley shares how to be an influential thought leader especially if you are an introvert and how getting intentional with your messaging will attract your tribe and bring more conversions to your business. A must listen for introverts and the...

Your current customers are the key to growth in your business. In this episode I explore Retention as a key marketing strategy, and how you can get more from the customers you already have. When we think about the costs to recruit a new customer into our business it makes sense to maximise the value we can add and the ways in which we can solve their problems too.

In this episode Kerry Anne Nelson from Verve Operative, self-confessed addict for processes and systemising business, shares her story of turning around a failing family business amid a tragedy. Kerry Anne explores what sustainable growth is, and where business owners fall down striving for it. This episode is jam packed with great advice and a must listen! To learn more about Kerry Anne and Verve...

As we all ride the economic roller coaster together, slashing the marketing budget can be seem an easy win for reducing costs. In this episode of Marketing with Confidence, I discuss if it's indeed time to slash the marketing budget for your brand, where to trim your digital marketing spend without impacting your position in the market or future growth and how to maximise the engaged customer you...

In this CEO Briefing I catch up with Content Marketing expert Sarah Spence from Content Copywriting.  Sarah is a neurodivergent leader obsessed with adding real value to the people and brands she works with. She leads with quiet rebellion, refusing to do things the way they've always been done. Bringing together data-driven strategy with human-centred content, she leads her team to deliver quality...

Digital Marketing is an industry built on change and the need to adapt, so with the sudden race to embrace AI, us digital marketers are ready! In this episode I discuss 3 ways that you can dip your toe into AI powered tools to support your digital marketing activities.

Obsessed with helping women make more money, I am thrilled to talk to Angela Henderson in this episode, where we dive into building profitable businesses.  Angela talks about where women fall down, how to market in harder times and generously shares her 3S Framework and how it creates more profit without burnout! Be sure to connect to Angela via www.angelahenderson.com.au

Personal branding as a strategic approach is on the rise, just take a look at where our social channels are heading, and you'll see why. People want to buy from, and connect with people. Personal brands are a way for small brands or brands with limited budgets to make a big impact. In this episode I talk about how to leverage your personal brand as a marketing strategy - and if personal branding j...

In this episode, I caught up with Cherie Clonan, proudly autistic founder of powerhouse agency The Digital Picnic and all-round special human. The Digital Picnic teaches digital marketing ... and manages a full suite of digital marketing efforts for clients, too. Cherie has built a multi-million-dollar company with empathy-led leadership at the heart and soul of everything it does … and a company...

The mid year rolls around fast, and is the perfect time to take stock of both your marketing strategy and your marketing assets. In this episode I share tips on Mid Year Marketing Checks you can do right now! 

Influencer Marketing has seen so many shifts in the last five years, and I am pleased to be joined by Social Media Strategist and Influencer expert Alex Mills, to talk all things Influencer and Content Creator opportunities. Alex empowers brands to create inspirational online content via social media strategy, influencer marketing and video production, and in this episode he shares his formula for...

Building a Target Market is a critical foundation step in developing an effective marketing plan for your business. In this episode I explore the importance of understanding your target market, the benefits of having a clear target market profile and take you step by step through my formula in creating a target market profile. I hope this episode inspires you to start carving out your ideal client...

It is such an honour to be joined in this episode by my much-loved Leadership Coach, Ami Summers from Craft Coaching and Development, to talk about Emotional Intelligence, diving into how to test for, build and use EQ as a leader of a team. With 15 year’s experience as a leadership development consultant and as a Certified Coach (Mentor Coach), Ami is a specialist in supporting leaders of growing...

Marketing doesn't have to break the bank to be effective, in this episode I share my top Free and Low Cost Marketing Strategies that small business owners can implement straight away!

Today’s CEO Briefing is with one of my favourite humans Nikki Malvar, Branding Photographer and owner of Heist Creative, who I have to thank for all my Agency’s stunning brand photography! Nikki is a most talented storyteller - a photographer who builds brands up through incredible imagery and a premium photography experience. Shooting with a marketing eye, capturing photos that are beautiful, hig...