Ready, Set, Paid Ads

Brook shares her experience with using ads to promote her business training courses and discusses the challenges she faced in adapting her marketing strategies to the changing landscape of digital advertising.   We explore the importance of planning and testing advertising strategies to identify what works best for a specific business and audience. As well as the value of building relationships wi...

Let's talk about the one Paid Ad strategy that every business needs. In today's over crowded digital landscape, running the right ad, that's cost effective can make all the difference, in standing out.   I've managed millions of dollars in ads over a decade and more, and I am sharing exactly what I've learnt and how you can apply this across Facebook, TikTok, Google or LinkedIn.   I'll also touch...

So, you're thinking about diving into the world of paid ads? Well, buckle up, because Kate Toon is here to spill the tea on all things digital marketing.   In this episode, she's dropping knowledge bombs on the pros and cons of ads, sharing her own experiences, and giving you the lowdown on how to make them work for your business.   Forget about those quick fixes and get ready for a reality check....

Let's take three guesses to nail why your ads aren't working.   In this episode, we dive deep into the most common reasons paid ads fail and what you can do to turn things around. Drawing from real conversations with hundreds of business owners, let's break down the top mistakes marketers make—from blindly boosting posts to missing crucial tracking tools. You’ll learn why boosting ads on platforms...

Clare found her Facebook Ad made it all the way to Tinder! When I asked Clare Wood, money mentor, author, speaker and podcaster - “Do You Ads?” the answers were a wild ride!   In this episode, you’ll hear Clare’s experiences with Facebook ads, including the challenges faced and lessons learned. Clare shares her experiences with DIYing as well as outsourcing to Agencies – and how she created her ow...

In this episode of Ready, Set, Paid Ads, I explore the essential foundations for achieving success in paid advertising.   We’ll start by looking at the importance of having a well-defined strategy before spending any money on ads. From understanding your ideal client and setting clear objectives, such as brand awareness, sales, or lead generation. To planning ahead, considering seasonal and tactic...

Welcome to Ready, Set, Paid Ads.   This podcast will dive deep into the world of paid advertising, offering actionable insights, tips, and strategies to help you create successful ad campaigns.   Whether you’re new to paid ads or looking to refine your existing strategy, this is the perfect place to start.   Mary-Anne Amies website

Celebrating 100 Episodes of the Marketing with Confidence Podcast, I invited friends, team members and business besties to submit their burning questions about all things building a business, shaping a marketing career and more.   Throughout this episode I’ll answer questions and share my thoughts on: The importance of valuing your expertise and charging accordingly The power of personal relations...

In this episode I dive into a comprehensive guide designed to help small business owners navigate the essential elements of digital marketing. The episode covers everything from setting SMART marketing goals to building an interconnected digital marketing ecosystem that includes your website, social media, email marketing, SEO, and paid ads. We look at the importance of treating digital marketing...

In this episode of Marketing with Confidence we dive deep into the world of branding with Rowena Preddy, exploring the misconception that a logo is the sole defining factor of a strong brand identity. Join us as we uncover the true essence of branding and its impact on business growth. Discover how to create a brand that resonates with your target audience, builds trust, and drives customer loyalt...

Tired of playing guessing games with your customers? It's time to ditch the crystal ball and embrace the power of first-party data to make your email marketing and paid advertising more effective! In this episode, I dive deep into what first-party data is, why it's become a total game-changer, and how you can use it to build a loyal army of fans. I share how to collect this golden data, and then s...

In this episode of Marketing with Confidence, we sit down with website design expert Charley Ulale to uncover the secrets to creating a website that not only looks great but also drives conversions. Charley shares valuable insights on choosing the right platform for your business, the importance of branding consistency, and the art of crafting compelling calls to action. We also discuss the common...

Are you a small business owner hesitant to jump on the TikTok bandwagon? This episode is for you! Discover how TikTok can be a powerful tool for your business, regardless of your industry or age. Learn why TikTok is growing rapidly, even among older demographics, and how to create engaging content that resonates with your audience. This episode offers practical tips and strategies to help you: Ove...

Do you hate marketing? Feel like it's a confusing, pushy mess that never leads to sales? You're not alone. Many small business owners struggle with marketing, but it doesn't have to be that way. In this episode, marketing expert Rachel Collard joins us to unveil the secret weapon for attracting your ideal clients: a clear marketing message. You'll discover: Why a lack of clarity is the root cause...

Feeling lost in the marketing jungle? You're not alone. Small businesses today face a constant battle: how to stand out in a crowded online space with limited resources. In this episode, we'll cut through the noise and expose the 3 marketing tactics that are officially dead in 2024. We'll show you how to ditch those outdated strategies and focus your efforts on what actually works. Learn how to ge...

Ever feel like you're the only one keeping your business afloat?  Imagine waking up to a smoothly running machine, even when you're not at the wheel.  In this episode, I am joined by Cat Dunn discussing how to unleash the power of systems  in your small business Stop trading time for dollars! Learn how to: Free yourself from tedious tasks and focus on what matters most. Build a business that runs...

Feeling lost with your small business marketing budget? This episode is your roadmap to success! Ever feel like your marketing budget is a black hole, swallowing money with no results? You're not alone. This episode equips you with the tools and strategies to craft a killer marketing budget that gets you the results you crave. In this episode I unveil the secrets to building a strong budgeting fou...

Investing in brand photography is a big step forward for a lot of small business owners, in this episode I talk to Leslie Carvitto on how to set up for the perfect shoot and how to leverage your photos to elevate your business to the next level. Leslie has helped hundreds of women move past their fears, step in front of the camera, and share their story and offerings with powerful visuals. This is...

Feeling the pinch but still want your marketing to shine? This episode of Marketing with Confidence dives into strategies for maintaining marketing success even with a limited budget. I unpack the importance of understanding your target audience and adapting your approach to their current needs. We then explore creative ways to leverage free and low-cost marketing tools. Listeners will gain insigh...

Whether you’re a brand taking your first leap into agency world, or a professional marketer frustrated with your current agency relationships, this chat with Joanne Lee is a great deep dive into what Makes Brand and Agency Relationships Stronger.  Joanne shares what she sees as the biggest mistakes in getting started together, and her top tips for keeping the relationship mutually beneficial for y...

Discover how ChatGPT-4 can revolutionize your small business marketing in this episode as I talk directly to ChatGPT and uncover the practical applications of ChatGPT-4. From enhancing customer interactions and simplifying content creation to optimising social media strategies, and email campaigns. Learn to track and refine your marketing performance with AI-driven insights. Perfect for small busi...

Welcome to another episode of Marketing with Confidence! This week, we're thrilled to have Jenny De Lacy, a seasoned consultant with over 30 years of experience, join us to discuss the power of confident content in marketing. With a rich background in learning and development, and a decade in digital marketing, Jenny shares her journey and insights on how to master the art of getting your message...

Welcome back to Marketing with Confidence! In this episode, I dive into effective strategies for attracting new leads to your business. Explore both low-cost and paid approaches to lead generation, including leveraging social media, optimising your website, and using lead magnets like eBooks and webinars. Discover how to nurture leads through email marketing, ask for referrals, build partnerships,...

How to price in service-based businesses is a mine field, especially for female owners. Asking the advice of others can be problematic, and undervaluing is a common outcome that ultimately impacts confidence and sustainability. In this episode Anna Lamb talks about Value Based Pricing, discussing where we fall down in our approach to pricing and her top tips for pricing in an uplifting way. This i...

What do you do when your Instagram account is just not firing, or you've left it alone for a while and really want to drive engagement again?  In this episode I talk about the steps you can take to reactivate your account - whether its a large following or a small one, to drive your engagement back up and maximise your content on Instagram. This a great episode to understand how to leverage the di...