Ready, Set, Paid Ads

We're joined by Emma Lovell in this episode of Ready, Set, Paid Ads, a seasoned digital marketer, the queen of Bleisure and founder of Rest & Receive Retreats. Emma shares her journey with Paid Ads over the years, highlighting the highs and lows with Meta Ads. We dive into the whole marketing eco-system, and how strategic content planning can help you showcase a business that has multiple focu...

In this episode of Ready Set Paid Ads, we delve into three practical paid ad funnels, ready to implement in your business. Featuring a detailed guide on creating a Lead Magnet Funnel tailored for coaches, service providers, and digital product sellers, designed to build email lists and nurture leads. We also explore an E-commerce Product Launch Funnel suitable for product-based brands, focusing on...

In this episode of Ready Set, Paid Ads, we welcome money mindset mentor Denise Duffield-Thomas. We delve into the intricacies of overcoming money-related mindset blocks, the importance of consistency, and how paid advertising can transform businesses. Denise shares her journey from resisting advertisements due to 'sweat equity' beliefs to embracing them as a vital business strategy. The conversati...

In this episode of Ready Set Paid Ads, we delve into the concept of marketing funnels, breaking down their purpose and how they can lead to sales. We explore the three stages of a funnel: top of funnel (awareness), middle of funnel (consideration), and bottom of funnel (conversion). Through practical examples and a straightforward approach, this episode aims to demystify how funnels work, especial...

In this episode of Ready Set Paid Ads, we are joined by Ashley Boston, a Meta ad and funnel strategist. Ashley shares her journey into digital marketing and her focus on Meta ads. We discuss the evolution of digital advertising, the importance of strategy, and the challenges of keeping up with platform changes. You'll hear Ashley's thoughts on the role of creative strategy, the integration of AI i...

In this episode of Ready, Set, Paid Ads, we dive into the essential considerations for starting a successful paid ads campaign.  We discuss understanding your ideal client profile, setting up an effective lead management process, knowing your relevant business metrics, and crafting a compelling website or landing page.  Additionally, we discuss budget sustainability and the importance of not relyi...

In this episode of Ready, Set, Paid Ads, we are joined by Angela Pickett, an experienced copywriter and aspiring romance writer, to explore the synergy between sales pages and paid ads. Angela discusses the art of creating effective sales pages, comparing them to the structure of romance stories, and highlights the importance of transparency, structure, and relationship building in sales copy. The...

In this episode of Ready, Set, Ads, we explore effective strategies to make the most out of your Google Ads budget, with beginner friends tweaks you can make to your Google Ads search campaigns to help save money and drive more clicks to your website. We dive into the technical aspects of Google Ads, often overlooked due to its less aesthetic-driven nature. Key topics include the importance of the...

Welcome to another episode of Ready, Set, Ads, I’m joined by business and marketing consultant Shannon Stone, and we dive into the big question: Do you need ads to grow your business?    Shannon shares her insights on when ads make sense, why they sometimes don’t work, and how businesses can optimise their marketing ecosystem before pouring money into paid strategies. We discuss the importance of...

When it comes to paid advertising, not all platforms are created equal. In this episode, we break down the best ad platforms for small businesses, helping you decide where to invest your budget for maximum results. We explore Facebook & Instagram Ads, TikTok Ads, Google Ads, YouTube Ads, and LinkedIn Ads, highlighting which business types thrive on each platform. Whether you're running an e-co...

In this episode of Ready, Set, Paid Ads, I sit down with Nataleigh Elzein from Pinch Studios to talk about the big mistake so many businesses make—thinking paid ads are the magic solution to their sales problems. Spoiler: they’re not!   Nataleigh brings her expertise in holistic marketing, sales processes, and systems to explain why marketing and sales need to work together (instead of in silos),...

Get ready to unpack the complexities and frustrations of AI-powered ad campaigns in this episode of Ready, Set, Paid Ads.    We are being told more and more to "leave it to the platform" and in this episode we look at the benefits of letting AI optimise your campaigns and make adjustments, versus the drawbacks of limited lack transparency.    I dive in to Meta's Advantage Plus and Google's Perform...

Whitney Keir is an operations strategist and the founder of Lava Virtual that is dedicated to helping business owners manage operational challenges.  In this episode of Ready, Set, Paid Ads, she shares how her company has grown backed by the power of paid ads. She shares insights on lead generation, the effectiveness of lead magnets, and the importance of being familiar with ad platforms like Ads...

In this episode of Ready, Set, Paid Ads, we explore how Organic & Paid are The Ultimate Social Media Power Couple!   We explore how paid ads can be transformative for your business, but they can't succeed fully without a solid organic foundation. Diving into why a strong organic presence can help refine audience targeting and content effectiveness for paid campaigns, and how paid ads can, in t...

In this episode of Ready, Set, Paid Ads, I'm joined by Google Ads specialist Bel Irvine.  Bel shares her journey from initially disliking Google Ads to becoming a dedicated expert in the field. She explains the nuances of managing ad campaigns, addresses common misconceptions, and emphasises the importance of assessing the viability of Google Ads for different businesses.  Throughout the conversat...

Paid ads can feel out of reach for small businesses, but they don't have to be. In this episode of Ready, Set, Paid Ads, we dive into actionable strategies for running effective, low-cost campaigns on both Google and Meta.  Learn how to: Master Google Ads on a budget: Discover keyword research tactics, campaign types, and optimisation strategies to maximise your ROI without overspending. Avoid com...

As we start a new year, let's reflect on your advertising efforts. In this episode of Ready, Set, Paid Ads we’ll delve into a comprehensive 2024 ad audit. We’ll start by analysing your campaign performance. Did your campaigns deliver the desired results? Which ones were top performers? Where did you see room for improvement? By breaking down your campaigns, you can identify strengths and weaknesse...

In this episode, Mary-Anne sits down with business coach and podcast host, Ange Henderson, to talk all things paid advertising, discussing strategies for effective ad campaigns, the importance of a strong marketing funnel, and the power of media buying. Ange shares her experiences with both successful and unsuccessful ad campaigns, emphasising the importance of understanding the underlying mechani...

Tired of your ads underperforming? Ready to unlock the full potential of your paid advertising campaigns? In this episode of Ready, Set, Paid Ads, I delve into the seven crucial steps to optimise your business for ad success. Discover how to harness the power of organic social media, optimise your website, and build a robust email strategy to complement your paid efforts.   We'll explore the art o...

Join us as we sit down with Carinda from This is Co. who shares her expert insights on leveraging paid advertising to fuel business growth, in this epsode of Ready, Set, Paid Ads!   Discover how to harness the power of low-ticket digital products to drive consistent revenue and build a loyal customer base. We'll delve into the art of crafting compelling ad copy, optimising targeting strategies, an...

In this episode of Ready, Set, Paid Ads, we’re diving into the hot topic that everyone’s whispering (or maybe shouting) about: do paid ads *actually* kill your organic reach? You’ve heard the rumours – that paying for ads means waving goodbye to your organic growth – but is it really true? Today, I’ll break down the myths, set the record straight, and give you practical tips on making paid and org...

In this episode of Ready, Set, Paid Ads, we’re joined by PR expert Odette Barry from Odette & Co. to explore how PR and paid ads can work together to amplify your brand’s impact. Odette shares her insights into the power of PR in building organic growth and credibility, highlighting how small businesses can get noticed without a huge budget. We dive into the importance of combining PR with eve...

In this episode of Ready, Set, Paid Ads, we’re tackling one of the most common mistakes businesses make with social media advertising: boosting posts directly from a phone. While it’s tempting to use the boost button for a quick result, this approach often ends up wasting valuable budget without achieving meaningful results. I breakdown the recent Apple surcharge that’s set to cut into ad budgets...

Tired of ads that fizzle out? Want campaigns that convert? Lou Koozlevcar a paid ads expert with a refreshing perspective, shares her ads know-how.   Lou goes beyond the click, revealing the hidden aspects of running successful ads. Learn why understanding your numbers, website optimisation, and even your client's organic strategy are crucial for maximising results. Discover the importance of craf...

In this episode of Ready, Set, Paid Ads, I dive into one of the most common questions business owners face: "How much budget do you need to succeed in paid ads?"   You’ll learn how your goals, as well as target audience size, competitive landscape, and the ad platforms you want to work on (Google, Meta, TikTok, LinkedIn) can impact your ad spend budget.   The episode is filled with practical tips...