REACHRIGHT Podcast

Churches have traditionally relied on word-of-mouth and physical signage to spread the word about their services. But in this digital age, everyone is communicating online, ALL the time, so that’s where effective church advertising happens. That doesn’t mean word-of-mouth is less effective. On the contrary, it’s as essential as ever! But since people primarily communicate online , the tools and re...

As the world becomes increasingly digital, it’s no surprise that churches are looking to the internet to spread their message. After all, if you can get more sermon views online, it allows you to preach the gospel to people who would never walk through the doors of your church. However, simply posting sermons online is not enough to guarantee views. Church leaders need to be proactive in positioni...

We know what you’re thinking…another social media platform?! How in the world am I going to come up with TikTok content ideas on top of everything else I do? Never fear, because making TikTok videos is easier than it sounds! On TikTok, users expect content that is raw, authentic, and not overly produced, which is good news for busy church leaders ! We’ve got 11 easy and fun church TikTok content i...

Giving is a vital aspect of a thriving Christian life. The Bible is filled with scriptures that paint a picture of the positive impact of generous giving. When we give, we tangibly demonstrate our love for God and others. The Bible outlines various reasons for giving and the incredible thing is: giving isn’t just helpful for the one receiving, it also blesses the giver . Here, we’re exploring five...

Church leaders are balancing a million different responsibilities. So when it comes to digital marketing tips, you don’t want to add more to your plate. Digital marketing is essential for your church, and we have some tips to save you time. And that means you have more time to personally invest in your target audience. So here are six top digital marketing tips for churches that will help you be m...

Church Facebook ads can be an excellent tool for digital evangelism. That is, if you know how to run those Facebook ads for churches effectively… But if you’re not strategic with your Facebook ad , then your ad spend can skyrocket before you know it. And for churches, that’s completely unsustainable long-term! So here are some essential tips for creating church Facebook ads that are not only creat...

If you were going to build a church website from scratch in 2024, how would you do it? What would you focus on, and what features would you include? As technology advances, some elements of outstanding website design stay constant, while other factors and expectations shift. If you’re building a church website from scratch in 2024 or revamping your current site, we’ve got some advice on what to fo...

Your church’s website is the front door of your church and one of the best ways to reach new people and grow your congregation. But if you’re not getting adequate website traffic, then something is amiss. Let’s talk about five things that could be killing your church’s website traffic. Table of contents Why Does Your Church Need More Website Traffic? 5 Reasons Your Church’s Website Isn’t Getting T...

How much you pay your pastor is a touchy subject. Some think pastors are paid too much, while others argue they’re not paid enough. So how do you figure out a fair pastor compensation rate that works for everyone involved? Pastors are some of the most influential people in our society and have an undeniably challenging job. And many of them have families to support and want to fully focus on their...

Social media cannot be ignored, and as a church leader, it’s a powerful tool to amplify your message. Although you’ve probably heard tons of church social media tips over the years, you may be wondering which ones are still relevant… Well, we’ve looked at some of the latest stats to bring you four data-backed tips your church can implement to boost your social media engagement. Let’s get started!...

Church hiring committees have relied on the same pastor interview process for years. But they’re not always effective. Asking the wrong interview questions, or asking them the wrong way, is a serious problem because it leads to poor hires and high turnover. You need to ask interview questions that get to the heart of who a person is, what they are looking for in their next ministry opportunity, an...

Celebrating baptisms should never, ever get old. But, if you see the fire around baptisms dwindling at your church, it’s time to investigate some new baptism ideas. Baptism is a public declaration of faith and symbolic of being raised to new life in Christ. It’s a special day for the person being baptized and their loved ones. But it also reminds the entire church of the new life and hope we have...

Location is a major factor when looking for a church. People may even start their search on Google maps by typing in the essential query: churches near me. This means Google Maps SEO is vital for your church to be discovered online. People aren’t willing to scroll far, so getting to the top three results is an important goal. Don’t worry; it is possible, and we have six easy hacks to improve your...

Did you know that churches are eligible for free Google ads? It’s true, and this Google Grants guide will help you take advantage of this benefit so you can see more website traffic, online sermon views, and visitors to your church. Google Ad Grants is a program that provides free digital advertising to eligible nonprofits. Churches that qualify for the Google Grants program can receive up to $10,...

WordPress vs Squarespace: it’s a common debate for those trying to choose the best platform for their website. WordPress has been around longer, but Squarespace is gaining popularity for its user-friendly interface and modern designs. So which one is the best option for church websites? We’re going to discuss the significant advantages of each platform to help you make the best decision for your c...

As a church leader, you know that search engine rankings are everything when it comes to getting discovered online. Google Business Profile hacking is worth your time and investment because a great profile will ensure you’re visible! Trust us; a solid Google Business Profile can make all the difference in whether or not your target audience can find you. Google is the most popular search engine fo...

You can find tons of blogs, podcasts, and videos with hacks for improving your local search SEO. But, ultimately, Google is controlling those algorithms and rankings. Because Google maintains around 85% of search engine market share , it would be foolish not to consider what they’re looking for when it comes to local search. The good news is that Google is pretty explicit in spelling out what fact...

What are local directories, and why are they important? Getting listed in these directories should top your list of priorities if you’re looking to boost your website rankings and be more easily discovered online. Local directories are vital for your search engine rankings, online discoverability, and overall digital marketing efforts. We’re going to discuss why they matter and where you can find...

The Information Age started in the mid-20th century and has been a paradigm shift for society, but what does this mean for the church? We can fully embrace the opportunities we have to reach people online and stay relevant if we follow some essential digital ministry tips. This stuff isn’t new but, sadly, many churches are still running ministries and services exactly the same as they were 20 year...

If you have a ministry or church ready to help change peoples’ lives, you first need to get them in the door. And these nine foundational ministry marketing ideas will help you do just that! Unfortunately, if you build it, they may not come! You have to intentionally reach out with your message, connect with people, and draw them in. So, how can you engage people through traditional and digital me...

Link building is vital for SEO (Search Engine Optimization) for any website, but it’s especially crucial for church and ministry websites. Here’s why. Churches and ministries have a unique mission that sets them apart from other types of businesses. They exist to serve their community and spread the gospel message. So, they need to ensure their website is visible to as many people as possible. Thi...

As a church, doing a regular local SEO audit is vital to ensure that your local community can find you online. Whether they’re looking for an electrician or a church, people’s first step is to pull out their phones and do an internet search. So will your church pop in those search results? Unfortunately, having a pretty website is not enough to ensure you’ll show up on page one of Google. Local SE...

Charging for church events is a topic that often stirs up debate. On the one hand, some people believe that all church events should be free. However, charging for specific events can help offset the costs and provide a better experience. So which side is right? Or does it depend? Let’s look at some of the pros and cons of charging for church events. Table of contents What Exactly Are You Charging...

Do you really need a preaching calendar? Some would argue that preaching calendars are impractical, constricting, and make services feel too mechanical. But if you haven’t tried a calendar yet, you need to give it a fair shot before making your final judgment call. While it may sound like a bold statement, we do think that a preaching calendar can transform a pastor’s life for the better. In addit...

When exactly should you deliver your announcements in church? Although they can be disruptive, giving announcements in person is the most effective way to communicate vital information to your church members. Timing your church announcements can be tricky. You want them to be impactful and avoid people tuning out, but you also want to maintain your service’s flow and atmosphere of worship. You hav...