Thomas Costello
REACHRIGHT Podcast
The REACHRIGHT Podcast is dedicated to helping your church reach people the right way. We want to help you see more visitors and grow.
Author
Thomas Costello
Category
Podcast website
Latest episode
Jul 9, 2026
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Episodes
Sermon Illustration Ideas: Mistakes to Avoid 10.05.2022 23:21
Have you ever preached one of your amazing sermon illustration ideas, only to find that the delivery comes across totally flat? If you’ve been a pastor or speaker for any length of time, you’ve probably been there! Either the punchline wasn’t funny, the pacing was off, or the story just didn’t connect the way you imagined. It happens to everyone at some point, but if you watch out for these five m...
How to Guarantee Easter Visitors Get Connected 12.04.2022 26:12
Holidays like Easter usually see a significant spike in church attendance, but the goal isn’t a one-time visit. So, what’s your plan to ensure Easter visitors get connected? Just announcing from the stage, “We hope to see you next weekend!” won’t be enough for many people. In this podcast, we talk about some factors to consider to ensure all your Easter visitors can easily connect to your church....
Tracking Church Metrics That Really Matter 05.04.2022 25:18
We live in a world driven by statistics, numbers, and ratings, and churches are no exception; there’s pressure to track and account for many church metrics. But are you measuring church metrics that actually represent growth and health? We all know that weekend attendance and giving are vital, but they don’t paint the whole picture. And with the rise of online church, tracking church metrics has b...
8 Essentials for Text Messaging for Churches 29.03.2022 26:48
How do you feel about mass text messaging for churches? When looking for better ways to communicate with your members, texting appears to be more effective than email. But do people want to receive mass text message updates from their church? Well, a lot of it depends on how you as a church handle the privilege of inserting yourself into someone’s messages. So here are eight essentials on text mes...
Tips to Build Your Church Online Assimilation Process 22.03.2022 25:02
An online assimilation process is crucial for taking people from passive content consumers to members of your church family. Churches today are finding new ways of reaching people through social media channels, live services, and video content in order to build a community that transcends geography, culture, and time zones. Let’s dive into three things your church needs for an online assimilation...
How to Create a Connected Online Church Campus 15.03.2022 27:07
Won’t an online church campus just result in shallow relationships and fragile connections? Doesn’t offering an online church option cannibalize your live services and groups? While we used to hear these concerns about online church campuses, they aren’t so common anymore. We realize the virtual landscape is changing fast. With the proliferation of social media platforms, dating apps, and the rise...
What to Love About Elevation Church’s Website and App 08.03.2022 29:20
Elevation Church is one of the most innovative and creative churches in America. They’re known for their cutting-edge technology, fresh worship style, and relevant messages that connect with people. If you are a pastor or church leader who wants to learn from the best, then this podcast is for you! What Elevation is doing is clearly working, and we’re going to look at eight things to love about...
The Ultimate Church Plant Marketing Plan 01.03.2022 37:49
Church planting is hard. Time is short, finances are thin, and facilities can be hard to navigate. But without a doubt, the biggest challenge for most church planters is building a crowd. As you work toward your launch date and beyond, getting new people to connect with your church plant takes a very specific strategy. To help, we created this church plant marketing plan. While marketing can...
What First Time Church Visitors Are Thinking 22.02.2022 33:23
Going to a church for the first time is scary. You don’t know anyone and have no idea what you are getting yourself into. For many church leaders, we have been running our church service for so long that it is hard to look at our worship experience with fresh eyes. So we came up with seven questions that every church visitor is asking. Take some time to consider what visitors to your church ma...
Why You Should Pay Your Pastors More This Year 15.02.2022 26:57
When the average person thinks of a pastor, they often think of leaders of churches that they see on TV or their Instagram feed. They see the $1000 sneakers and luxury brand clothing. Many people think that the average pastor is grossly overpaid. But we know that the average pastor lives a life that couldn’t be any more different. We believe most pastors are actually underpaid . And we think mo...
Why Your Church Doesn’t Need a Church App 01.02.2022 24:28
Just about every week, someone asks us to build them a church app. They are more popular today than they have ever been. But just because something is popular, doesn’t mean that it’s for everyone. In fact, we would argue that most churches definitely shouldn’t get a church app. Here’s why. Table of contents Church Apps Are Inward Focused Church Apps Are Rarely Custom Church Apps Are Usually Just A...
Local SEO Vs. Organic SEO: What You Need To Know 25.01.2022 20:44
One of the questions we get most often is “What’s the difference between SEO, or Local SEO vs. Organic SEO.” Knowing the difference and focusing on the one that’s right for your organization is vital. We will break it all down in this episode and show you which one makes the most sense for you. We hope this conversation helps you reach more people and grow. Table of contents What Is Local SEO?...
Why Your Next Hire Should Be A Church Communications Director 18.01.2022 29:06
A little over a year ago, we stated that the communications director became the second most important job in every church. Despite the pushback, we stand by that statement. In the era of online interaction, clear and consistent communication is more critical than it has ever been before. Your church should consider adding a communications director to your team if you haven’t already. In this...
The 6 Most Important Church Stats of 2022 11.01.2022 32:57
Every year at REACHRIGHT, we scour the web for the most impactful statistics that churches need to know. In this year’s post, we highlighted 18 that stood out above the rest. And in today’s episode, Thomas and Ian each choose the three that will have the most significant impact on the way we do ministry in 2022. People Haven’t Returned to Church The church stats and data suggest in-person atten...
Five Church Trends You Need To Know For 2022 04.01.2022 38:08
A lot has changed in the world over the past year. And let’s be clear, the rate of change is faster than it has ever been before. And the rate of change in the Church may be even more rapid. Every church has had to pivot over the last year to stay relevant. Our message must never change, but flexibility in our methods is vital. To that end, we came up with five church trends you need to kno...
A Pastor’s Guide To Church Goal Setting 28.12.2021 27:12
It’s that time of year again. The time when we take stock of what happened last year and start to look forward to what God is going to do in the year to come. And for most church leaders, that means that it’s time to take a look at our goals for the new year. But as most of us know, most goals and resolutions are abandoned but mid-January. We wanted to do an episode dedicated to Church Goal...
How to Follow-Up With Visitors After Your Christmas Eve Service 21.12.2021 28:56
Christmas Eve is one of the most attended services of the year. For most churches, the night can be both exciting and chaotic. And often, following up with your visitors gets lost in the shuffle. That’s too bad because if we miss the follow-up, the odds of us turning visitors into disciples is cut dramatically. But fear not. In today’s episode, we created a list of 7 tips to teach you exactly ho...
8 Ways to Promote Your Christmas Eve Service 14.12.2021 24:11
For most churches, Christmas Eve services are the second most attended event of the year. Only Easter Sunday sees more attendance. There are people in your community who never step foot in a church, except on those two days. If your church wants to do a better job reaching those people, you need to find ways to promote your Christmas Eve Service. We came up with eight ways to get you rolling. ...
6 Things You Need To Do To Get Your Church Website Ready For Christmas 07.12.2021 21:20
If your church is like most, you spend a lot of time getting ready for Christmas. You decorate your facilities, both inside and out. You celebrate each Sunday leading up to Christmas. And your Christmas Eve services might be some of the most attended of the year. But there is one opportunity that very few churches take advantage of during the Holiday season. Most church leaders put little tho...
How To Get More Traffic On Your Church’s Online Sermons 23.11.2021 29:11
You spend hours each week preparing your sermon. Then you deliver it, and the tech team spends hours editing and getting it uploaded online. But it is rare for churches to put that same level of effort into making sure people watch their sermons online. You could be the best preacher in the world, but none of that matters if no one hears your messages. To help you, we are discussing eight ways...
How To Host Better Church Small Groups on Zoom 16.11.2021 24:50
Eighteen short months ago, most people had never heard of Zoom. Now it has become one of the most widely used tools to help people stay connected. And many churches have started using Zoom as a tool to make small groups more accessible. But Zoom meetings are not the same as in-person gatherings. Here are tips to help you host better Zoom Small Group Meetings for your church. Table of content...
Eight Best WordPress Plugins For Churches 02.11.2021 37:37
It’s no secret that we believe WordPress is the best website platform for churches. And one of the reasons it’s our first choice is because of the flexibility offered by WordPress plugins for churches. But not all plugins are created equal. Here’s our list of the top eight plugins that every church website needs to include. The Best WordPress Plugins For Churches Yoast Facebook for WordPress S...
Six Church Landing Pages Your Site Needs To Include 19.10.2021 32:15
If you want people to find our church online, you must create great landing pages. A landing page is a page on your site targeting people looking for a specific kind of content. But what kind of landing pages does your church need to create? We aim to answer that question and much more in today’s conversation. Table of contents Plan Your Visit Watch Online Prayer Recovery Support Coaching More...
How To Make Sure Your Church Website Is Found Locally 12.10.2021 28:30
Most churches have a front door problem. The fact is that they just don’t see enough people come through their doors to replace the number of people that are leaving. That’s why according to Lifeway , 6 in 10 Protestant churches are plateaued or declining in attendance and more than half saw fewer than ten people become new Christians in the past 12 months. If you are serious about seeing your ch...
7 Reasons Why You Should Choose WordPress For Your Church Website 08.10.2021 29:43
WordPress is the world’s most used Content Management System (CMS). Recent research shows it powers 40% of all websites on the internet. The CMS is also the best choice for churches looking for a tool to power their website. Here are seven reasons why your church can’t go wrong with WordPress. Table of contents Price Theme Options Ownership Ease Of Use Functionality Development Community Co...
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