REACHRIGHT Podcast

In this energizing episode of our podcast, we dive deep into the exciting realm of Vacation Bible School (VBS) – a time-honored tradition where faith, fun, and families come together. More than just exploring the mechanics of organizing a VBS, we are tackling the ever-crucial aspect of promotion and outreach. From leveraging social media to fostering strong community connections, we provide you wi...

The sun-soaked days of summer may mean family barbecues and beach trips for many, but for church leaders, it often translates to one thing: the dreaded “summer slump.” It’s that challenging season where Sunday services can start to feel like ghost towns as members swap pews for poolside loungers. However, it’s time to challenge the assumption that the summer slump is inevitable. There’s no denying...

Reviving an inactive church blog can be an effective way to engage, inform, and inspire your congregation and the broader community. A successful blog requires more than just great content—it needs a well-planned strategy that considers SEO and marketing best practices. In this post, we’ll explore seven essential tips for breathing new life into your church’s blog, from conducting keyword research...

In today’s digital age, it’s essential for ministries to adapt and leverage online platforms to reach a broader audience. This conversation focuses on a church that has recently started sharing sermon videos online, but is struggling to gain traction and engage viewers. As we explore various strategies to boost visibility and effectively connect with both existing congregation members and potentia...

In today’s episode, we’re addressing a question from one of our listeners who’s concerned about their church’s social media presence. They’ve received feedback that it’s outdated and not very engaging, and they want to know how they can get back on track and start connecting with people again. We know that social media can be a powerful tool for churches, but it’s important to remember that it’s n...

In today’s episode, we’re tackling a question from one of our listeners who’s facing the challenges of growing their small, rural church on a tight budget. They’ve tried various marketing strategies, but they just haven’t been clicking with their community. So, we’re here to provide some fresh ideas that are tailored to the unique challenges of rural churches. From community outreach programs to l...

In today’s technology-driven world, pastors and church leaders can benefit from the many tools available to enhance their ministry.  One such tool is ChatGPT, a powerful AI language model designed to provide information and generate content. However, while it can be a helpful resource in some cases, there are specific areas where pastors should not rely on ChatGPT.  In this episode, we discuss “6...

In today’s digital age, churches have an incredible opportunity to reach and engage their congregations and communities beyond the pulpit. With the rise of online services, podcasts, and social media, there is a growing demand for captivating, faith-based content that speaks to the hearts and minds of believers. In our latest podcast episode, “6 Must-Try Video Content Ideas for Churches That Aren’...

In today’s conversation, we’ll explore the power of Instagram Stories to boost your church’s online presence. Instagram Stories have become an essential tool for churches to engage with their community, sharing real-time updates, highlighting important events, and fostering connections. In this episode, we’ll dive into the ins and outs of using Instagram Stories effectively, from creating engaging...

In today’s digitally connected world, email remains a vital communication tool that enables churches to nurture relationships with their congregation and reach out to potential members. In this episode, we’ll delve into the importance of building an email list, choosing the right email marketing platform, and creating compelling content that resonates with your audience. Join us as we uncover best...

YouTube and Facebook are two popular video platforms for churches, but which is best? In podcast episode #143, we’ll discuss the advantages and disadvantages of Facebook video vs YouTube video so that you can decide how to post your church videos strategically. If you are a church leader looking to make the most of your video content, you need to know how these platforms differ, and which works be...

In episode #142, Thomas and Ian discuss strategies and tips to get more comments on social media posts. Comments are essential for building community and increasing visibility in social media algorithms–ensuring your content actually gets seen! Here are five key strategies for increasing your comments on posts. Table of contents TIME-STAMPED SHOW NOTES: Why Comments Matter TIME-STAMPED SHOW NOTES:...

In episode 141, we tackle how to attract Gen Z to church, which all starts with knowing and understanding this generation. Gen Z is defined as those born from 1999 to 2015. That means the oldest members have entered adulthood. If your church is going to attract Gen Z, you need to know how to get in contact with them, what they value, and what their pain points are. Let’s dive in! https://www.youtu...

In episode 140, we ask the elusive question: how do you get more social media followers for your church accounts? Churches aren’t trying to build a huge brand, but they are trying to reach people and impact lives. So the more followers you have on social media, the better your chances of getting seen by people who need your message and a local church family to connect with. So here are the top tip...

In episode 139, we’re talking about whether it makes sense for churches to use Chat GPT. You’ve probably heard the buzz about this AI tool. It can write student essays, love notes to your spouse and everything in between. So, should churches use chat GPT and if so how? Although many people are concerned about artificial intelligence bots taking over, you can use this program to your advantage. The...

In episode 138, we discuss Instagram reels content that is perfect for churches. You may remember how Instagram started as a social media platform to share pictures. But now, it’s all about short form video . The Instagram algorithm is prioritizing reels, and there’s even a reels tab in the app bottom navigation. Knowing that trend is hot right now, here are ideas to create great Instagram reels c...

Is your church currently posting YouTube Shorts? YouTube is the second most popular search engine following google. So if you want to reach more people you better be asking the question: What is the best YouTube shorts strategy for churches? In episode 137, we discuss what’s working NOW for YouTube Shorts. YouTube Shorts have only been around since 2021. But interest immediately skyrocketed, and S...

In episode #136, Thomas and Ian discuss the latest church attendance news. The data is based on a report released January 5, 2023. The American Enterprise Institute (AEI) and the University of Chicago published the report “Faith After the Pandemic: How COVID-19 Changed American Religion.” In addition, data show how the pandemic impacted church attendance and what trends we see in church life going...

In episode #135, Thomas and Ian discuss the vertical short video trend sweeping social media and how your church can take advantage. Although some trends aren’t worth chasing, vertical short videos are here to stay and they’re changing the game. Let’s look at 2024 social media video trends for churches. As we step into 2024, here’s a formula for creating standout short video content for your churc...

In today’s digital age, your church’s online presence plays a huge role in reaching new people. So in this post, we’ll explore 7 church website tips to see more visitors and grow your congregation. Whether you’re trying to expand your online presence or your ultimate goal is to meet in person, the question is: how do you reach people? We firmly believe your website is everything, and these tips ar...

You know the drill. You show up to your weekly church staff meeting, have lots of talking, and nothing gets done. Maybe some announcements are made and a few ideas are tossed around, but for the most part, it feels like a waste of time. If this sounds familiar, you’re not alone. Most churches struggle to make their staff meetings productive and effective. Still, with a little planning and knowledg...

Church leaders are under a lot of pressure. And nobody is perfect, so it’s not surprising there are mistakes church leaders make. Sometimes repeatedly. Sure, everyone makes mistakes…but those who know better can do better. The purpose of this discussion isn’t to beat anyone up, it’s to shed light on some common pitfalls so you can avoid them! Leaders are responsible for the spiritual and moral gui...

As we enter the new year, churches of all sizes should keep an eye on the changing trends in the church world and society at large. This church stats 2023 report focuses on all you need to know to stay ahead of the curve. From inflation to turnover to public opinion, it’s important to understand these shifts and how they affect you as a church leader. Some of these church stats for 2023 surprised...

It’s no secret that churches have been struggling to reach millennials. Younger generations don’t want to go to church, they don’t want to be associated with Christianity, and they’re not interested in personal evangelism. But what does it mean for the church’s future if the next generation of Christians isn’t interested in sharing the gospel message and inviting people to church? And are millenni...