Raving Coaches

What happens when your nervous system resets everything—your identity, your voice, your business? In this week’s episode of Raving Coaches, I sat down with Michelle Holling-Brooks, founder of Unbridled Change, whose journey through a near-death coma and complete memory loss led her to rebuild her life (and eventually her coaching practice) from the ground up. We talk about how horses became her fi...

You love referrals—they’re warm leads, already primed to trust you. But are you making it easy for people to refer you? In this episode of Raving Coaches, I will tell you the truth of why most coaches (even you) struggle to get referrals and what you can do about it.  You’ll learn how to craft shareable content that makes it easy for others to spread the word, how to train people to refer you in a...

What happens when you stop trying to lead like someone else and start leading from your actual strengths? In this episode, leadership coach Tami Chapek shares how she went from corporate burnout to building a 9-coach company focused on authentic leadership development. We dive into how your natural approach—not borrowed scripts—can build client trust, improve visibility, and set premium pricing th...

You’ve probably heard it: “Create your ideal client avatar.” Maybe you’ve even filled out one of those worksheets asking what kind of music they like or where they grocery shop. Yeah… I’ve done it too. And I’m here to tell you—it’s a waste of time. In this solo episode of Raving Coaches, I break down why those avatars are based on myths (either you're describing yourself or just guessing), and wha...

If you’re a coach who makes decent money but still feels broke—or can’t figure out why the financial freedom you imagined hasn’t materialized—this conversation is for you. I sat down with financial coach Melinda Chapman, and what we uncovered is something I’ve seen again and again: coaches who are bleeding money, not from giant mistakes but from tiny, repeated habits. Melinda calls it “death by a...

When you blend in, your dream clients can't find you. In this episode of Raving Coaches, I’m sharing what I realized while sitting at a networking event full of coaches who all sounded exactly the same. If your marketing feels flat—or if you're tired of people not “getting” what you do—this one’s for you. I’ll walk you through why common coaching buzzwords are killing your marketing, how your clie...

Not every coaching client is a dream to work with—and that’s okay. In this episode of Raving Coaches, I break down how to handle difficult clients, from those who want therapy instead of coaching to the ones who just won’t take action. I also talk about how your Endotype Formula influences who you coach best and why misaligned clients might be a marketing issue, not just a personality clash. If yo...

Tracey Bee's journey from lawyer to niche strategist is one every coach will recognize. After years of being “too much” in law, she stepped away, came back different, and built a business that blends her courtroom expertise with the emotional intelligence she couldn’t suppress. I was inspired by Tracey’s willingness to reinvent as she was growing realizing what she loved about the coaching she was...

Does your unique body of work feel like a burden, or a playground? In this week’s Raving Coaches Podcast, I challenge the myth that doing what you love has to come at the cost of everything else. Drawing from my own journey, the Endotype Formula, and insights from Elizabeth Gilbert and Marianne Williamson, I am offering a path toward aligned work that lights you up—and pays the bills. If your coac...

What if your client’s job struggle isn’t about motivation—but about misalignment? In this episode, Laura talks with career coach Ash Cross (Enhancer Endotype) about what it really takes for neurodivergent individuals to thrive at work. From assessing readiness to change, to redefining success based on energy levels, Ash reveals a more humane and personalized approach to career coaching. You’ll als...

 In this episode of Raving Coaches, Laura Hulleman invites coaches to move beyond their “generalist” phase and start claiming their unique body of work—the specialized combination of experiences, tools, and natural abilities that make your coaching unforgettable. Laura shares her own deep-dive process that helps coaches articulate and own their signature work. She breaks down the signs that you’re...

This week on the Raving Coaches Podcast, I sat down with Christiane David (Captain Endotype™) of Green Wealth Legacy—a financial coach who works alongside her three sisters to guide high-achieving women through the emotional and practical side of money. In this episode, we unpack “financial intimacy,” a term that might change how you see your bank account forever. We talk about the common anxiety...

What really makes up your coaching genius? In this second episode of a four-part series, Laura Hulleman, host of the Raving Coaches podcast and creator of the Endotype Formula, reveals the three elements of your unique coaching genius: your Endotype superpowers, the skills you’ve picked up over time, and the life experiences that shaped you. Laura breaks down why your certifications are only part...

What does it mean to be seen—really seen—in your life and your business? In this week’s Raving Coaches episode, Laura talks with Steph Shanks (Counselor Endotype™) about redefining success, navigating reinvention, and the radical act of visibility. If you’ve ever felt like your work isn’t the whole story—or that you’re meant to offer more, but you’re afraid to say it—this episode is your permissio...

This episode kicks off my multi-part series on uncovering what makes you a one-of-a-kind coach. I call it your unique body of work. In this episode, we will talk about your coaching superpower—the consistent gift that shows up in your work, rooted in your Endotype Formula. You’ll hear how her own journey unfolded and how curiosity might be the first clue to discovering your unique body of work. Yo...

Coaches often struggle with visibility, pricing, and client acquisition—but what if those struggles go deeper than business strategy? This week’s guest is Scotti Moser (Visionary Endotype™), a former lawyer turned transformational coach, who helps women release emotional patterns from narcissistic parenting that are silently sabotaging their success. If you grew up in an environment where you had...

Do you realize the importance of building a relationship in developing coaching clients? Your “discovery call” is a primary way to do so. But many coaches misunderstand the how-to’s of  the call. Let’s be real — calling it a "discovery call" could be the first mistake. Why? Because clients have no idea what they're about to "discover." It’s intimidating and unclear. Is it a sales call? A therapy s...

Have you ever felt like you should just “get over it”. The grief around loss can be a tricky space to navigate. This week on Raving Coaches, I chat with grief transformation coach Karen Taylor (Defender Endotype™) to talk about why understanding grief—and the grieving process—matters for all coaches, not just those working with loss. Karen shares how she built her coaching business using TikTok, d...

This episode continues the conversation from last week about how to get clients — but this time, we focus on how to get them interested in what you offer. The fact is, most potential clients don’t care about your certification or your coaching process. What they care about is how you can help them solve their problems. We’ll walk you through crafting your message so you can stop wasting time talki...

Are you ever overwhelmed by so many ideas - great ideas, but they get you stuck in analysis paralysis? Or, does that ever growing endless to-do list keep you avoiding action in your coaching business?  Today I talk with Michelle Gruening (Manifestor Endotype™), a tough-love business coach who helps first-time entrepreneurs break through limiting beliefs and take action. Michelle shares why so many...

The most common question for a coach is "How do I get clients?" When you become a coach, did you realize how much of your success would ride on you being great at sales and marketing? Nobody teaches you that in coaching school, right? But now it’s time to learn the basics of client acquisition. We dive into the first part of the solution — Where are my clients? Your warm market is just the beginni...

Financial Clarity for Coaches with ADHD Running a coaching business is already enough of a mental load—so why is money management the thing that trips up so many coaches? In this episode, I am talking with Sherry Andrew (Manifestor Endotype) about how to finally feel in control of your finances—even if you have ADHD, hate spreadsheets, or feel like you never know where your money is going. She sha...

If you’re exhausted, questioning your coaching business, or wondering if you should go back to a traditional job—this episode is for you. This week I discuss the truth of coach burnout, why it doesn’t mean failure, and how to know if you should quit, pivot, or simply get better support. Let’s talk about mental health, finding the right coaching bestie, and why every coach needs a coach (at the rig...

Facebook is dead for marketing your coaching, right? Not if you ask this week's guest. Recently I got to sit with visibility and list-building expert Tracy Beavers (Visionary Endotype) to talk about why Facebook still works for coaches—just not in the way you might think. Tracy shares her best strategies for making your profile a client magnet, using groups to build trust, and getting people off s...

 Feeling like social media is just shouting into the void? You’re not alone. In this episode of Raving Coaches, Laura Hulleman breaks down why social media isn’t the magic bullet for growing your coaching business—and what actually works. She shares why platforms have shifted from relationship-building to glorified billboards, and how most coaches are missing the real steps that turn followers int...