Rankable

In episode 103, Neeva Co-Founder & CEO, Sridhar Ramaswamy sits down with Mike King to explain the inner workings of search engines fueled by AI technology. Sridhar shares thoughts on SEO in relation to LLM search as well as the recent petition from Elon Musk and others to halt AI development. Mike and Sridhar also discuss the difference in Neeva’s approach to AI and why it may be difficult for...

In episode 102, Jeff Coyle of MarketMuse stops by to discuss the past, present, and future of Natural Language Generation (NLG) content for SEO. Jeff shares his thoughts on how long it might be before we see consistency in the factual accuracy and quality of NLG outputs and how important content quality is within search rankings. We also chat about how Google can keep up with competitors in the AI...

In episode 101, Devin Pickell joins the show to discuss some of the uncomfortable facts about SEO that every marketer should be aware of. Devin shares his thoughts on when and how you should be prioritizing SEO and how to identify if you're making the right decision. We also chat about what you can do to ensure that you're on the same page across multiple teams to get your projects across the fini...

In episode 100, iPullRank's Michael Glavac joins the shows to discuss why SEOs should be taking a more specialized approach to their SEO skillset. Michael gives his thoughts on the importance of being a T-Shaped SEO and the necessary knowledge and expertise you'll need to be a killer Technical SEO. We also share some opinions on the hardest industries to work in technical SEO and why you should NO...

In episode 99, Lily Ug stops by to share some thoughts on how brands can win the SERPs through high quality content strategy and content creation. Lily gives insights into the importance of topic clusters and creating content with E-E-A-T in mind to drastically improve your results. We also discuss some opinions on generative AI for SEO content and what steps brands will need to take to compete wi...

In episode 98, Mark A Preston joins the show to give out some valuable tips and tricks for all of you SEOs hoping to get buy-in from the C-Suite at your organization. Mark shares thoughts on how you can identify where your SEO team may be able to provide value to other departments within business and what red flags you'll want to avoid. We also discuss how you can capture quick wins that will make...

In episode 97, Director of Client Strategy, Shantel Branch, and Office & Special Projects Manager, Neferkara Aaron join Senior Digital Marketing Specialist Aaron Johnson to share stories and thoughts on what it's like navigating corporate America as a Black woman. Shantel & Neferkara discuss what their approach to things like professionalism and mentorship has been throughout their profess...

In episode 96, Gianluca Fiorelli joins the show to discuss the many ways in which generative AI will impact SEO in the current search environment and going forward. Gianluca shares thoughts on some of the things Google is currently developing and implementing to help their search product evolve and improve search experience for users. He also shares insights on how we can efficiently communicate w...

With the announcement of Google's BARD and the explosion of tools like Open AI's ChatGPT, the SEO industry has it's sights hard set on AI generative content and what the impact could be on SEO. After Google CEO, Sundar Pichai gave the world a glimpse into what Google's been working on with AI technology we took to Twitter to discuss and share some thoughts on what this could mean for SEO going for...

In episode 94, Veruska Anconitano joins the show to talk about the opportunities and challenges within Multilingual SEO. Veruska shares some insight into the advantages of an effective Multilingual SEO strategy and the impact it can have on revenue for your business. We also discuss how cultural nuances can influence the results you see from your strategy and what mistakes you'll want to steer cle...

In episode 93, Roman Adamita of Picardes steps up to the mic to walk us through the process of Log File Analysis and the enormous value it can highlight for your organization. Roman shares his thoughts on how to work with teams to gain access to their Log Files and how to extract high value insights. We also discuss some of the unique findings you'll uncover when doing Log File Analysis and the be...

In episode 92, Olga Zarr joins the show to share thoughts on everything you should (and should NOT) be doing in your SEO audits. Olga gives us some insights into what most SEOs get wrong when performing SEO audits and the difference between performing audits for small and large websites. We also discuss the most common issues you'll find when performing audits and the information you need to colle...

In episode 91, Dan Reno of Botify and Zach Chahalis of iPullRank stop by to discuss how JavaScript can prevent Google from rendering all of your content, how that might impact crawling, and how you can use dynamic rendering to ensure you’re not stuck in a delayed rendering queue. We discuss how Botify’s tools like SpeedWorkers can be used to sniff out and prevent issues before they arise. Dan &amp...

In episode 90, Tory Gray of The Gray Dot Company discusses how consumer data can be leveraged by SEO teams for new insights that help inform strategy and drive revenue. Tory shares her thoughts on why organizations struggle with surfacing data and how to think about long-term strategy. We also discuss some specific use cases for consumer data that can lead to valuable insights for your business. (...

In episode 89, Michael Carini of Lastmile Retail and Shantel Branch of iPullRank join the show to discuss how local SEO can be used by enterprise brands to unlock another level in their marketing campaigns. Michael shares insights on all of the missed opportunities that come from overlooking local search for large brands. We also discuss enterprises can leverage their retailers to maximize the bra...

In episode 88, Amalia Fowler of Good AF Consulting discusses how PPC and SEO teams can work together to strengthen your marketing campaigns. Amalia gives her take on how organizations can use insights they've captured through PPC and SEO campaigns to help inform the strategies of one another. We also discuss what the right approach is to keyword targeting and why communication between teams is the...

In episode 87, Marco Giordano stops by to share insights on how coding knowledge can help in your SEO campaigns. Marco tells us about the obstacles you may face in data visualization and shares tactics you can use to over one them. We also discuss what the variety of different applications for NLP and the common misconceptions around its' use. (0:00) Intro (3:17) How To Use Data For SEO (5:31) The...

In episode 86, Michaela Mendes joins the show to discuss what integrated marketing is and how SEO can be used to enhance your integrated marketing campaigns. Michaela shares her thoughts on why you should be thinking of your customers first regardless of what marketing channels your campaign is focused in. We also discuss what the future of content and SEO can look like with Google's algorithm and...

In episode 85, Ashwin Balakrishnan joins the show to share some insights on how you can create engaging content that actually earns links. We discuss the approach you can use to get internal teams excited to be more involved and assist with projects that will help grow your organization. Ashwin also shares his thoughts on how you can leverage subject matter experts in your content to help boost yo...

In episode 84, iPullRank's Director of SEO, Zach Chalahis stops by to share his thoughts on why we all need to be showing more love and attention to structured data. Zach gives us the scoop on how enterprise organizations can use structured data to get a noticeable lift in traffic and why structured data should not be an afterthought. We also discuss the common misconceptions around structured dat...

In episode 83, Bibi Raven (also known as Bibi The Link Builder) joins us to discuss the techniques and strategies that lead to link building success. Bibi shares insights on how to evaluate your links and how to put together a system that allows you to be both effective and efficient. We also discuss the role content strategy plays in link building and what eCommerce brands need to be looking into...

In episode 82, Montse Cano joins the show to discuss anything and everything in the world of project management for SEO. Montse gives us the run down of why projects fail, how to monitor your projects and position them for success, and also the role that site size plays in the approach. We also discuss here thoughts on how a recession might impact an organizations SEO and marketing efforts. (0:00)...

In episode 81, Rob Lennon of Maven rolls through to give us some scathing hot takes and valuable insights about how to approach content. We discuss how Google's Helpful Content Update could impact enterprise organizations and how to harness the power of entities. Rob also shares how he interacts with content in his day-to-day life and how it helps to inform strategy. (0:00) Intro (0:55) Near Death...

In episode 80, Areej AbuAli Head of SEO at Papier stops by to chat about the strategies, wins, and challenges that an in-house SEO team can experience. We discuss how to foster relationships within an organization to ensure things are getting done and what you can do to navigate relationships with different departments to keep resources flowing. Areej also shares her thoughts on Google’s new Helpf...

In episode 79, Dr. Rachael Tatman stops by to share her thoughts on how language modeling can be used to enhance your SEO efforts. Dr. Tatman details what impact things like Google's BERT have on an SEO campaign and how machine learning capabilities can help to analyze and improve a strategy. She also educates us on the pitfalls and shortcomings of language modeling and why you should never depend...