Rankable

In episode 78, Lazarina Stoy of Intrepid Digital fills us in on the secret abilities that can emerge when we combine the worlds of SEO and Data Science. She explains what tools we can use to collect and analyze data and how we can present it in an easily digestible way for C-level members of an organization to uncover real wins. We also discuss the role data plays in SEO campaigns and what to look...

In episode 77, Shelby Blackley of The Athletic and Audience Editor, Jessie Willms pop in to educate us on the ins and outs of News SEO and how to execute the right way. [0:00] Intro [1:11] WTF Is SEO [2:45] Evergreen SEO vs News Breaking SEO [5:45] Live blogging [9:25] Nurturing Loyal and New Audiences [12:00] More on WTF is SEO [13:26] Topical Authority [16:10] How often should you try new things...

In episode 76, Myriam Jessier of PRAGM stops by to help you understand how images can be used to create a substantial boost to your organization’s SEO efforts. We discuss what tactics and strategies can be used to with visuals to improve your ranking in the SERPs. [0:00] Intro [2:07] SEO for Company Names [5:17] Image SEO [8:40] Backlinks in Image SEO [10:23] How Google Reads Images [12:00] Rankin...

In episode 75, Lidia Infante of Sanity explains the strategies eCommerce organizations can deploy to start dominating in the SERPs. She gives us some information around what has changed in the SERPs recently and what the benefits and drawbacks may be for brands. [0:00] Intro [1:27] What Direction Are eCommerce SERPs headed? [4:40] Are People Really Using Google Lens? [6:45] How Can Google Shopping...

In episode 74, Crystal Carter of Wix details how context helps influence search engine result pages. She gives us the scoop into the role visuals play in rankings and how to ensure you are prepared and well equipped to thrive in the ever-changing world of SEO. [0:00] Intro [1:30] Women in SEO [4:19] How language impacts SEO [7:53] Opportunity in SEO [10:00] How visuals can influence SEO [12:58] Th...

In episode 73, Cindy Krum of MobileMoxie explains her understanding of entities, entity-first indexing, and how it impacts search engine result pages. She provides insights into how organic results are showing up less in search due to Google's increase in search enhancement, rich features, advertisements, and context menus. [0:00] Intro [0:55] What is Entity First Indexing? [6:49] Why Entities are...

In episode 72, Chima Mmeje of Zenith Copy explains her perfected approach to topic clusters. Topic clusters are a content strategy that drives organic traffic by earning authority for an entire topic by developing and publishing interconnected content that covers a variety of subtopics and uses internal linking to cluster them together. [0:00] Intro [2:53] Twitter vs Linkedin [3:56] Rank Something...

On Ep. 71 of iPullRank’s Rankable Podcast, we decided to have a deeper look at how Notion became one of the most well known project management tools on the market.

In this episode of the Rankable Podcast, our Senior Digital Marketing Strategist, Aaron Johnson breaks down how and why the popular word strategy game Wordle managed to take over the internet.

On Ep. 69 of iPullRank's Rankable Podcast, Garrett Sussman hosts John Murch , Director of Software Engineering at iPullRank to discuss web scraping, SEO data, and new Google SERPs. John Murch is a Pittsburgh-based developer who stumbled into SEO while building WordPress websites in 2005. He has worked with small and large clients both as a consultant and in-house. John enjoys coding ideas and is c...

On Ep. 68 of iPullRank's Rankable Podcast, Garrett Sussman hosts Amanda Milligan, Head of Marketing at Stacker, to discuss the topic of how to create newsworthy content. Amanda Milligan is the Head of Marketing at Stacker, a data journalism newswire that partners with brands to create and distribute content to their high-authority publisher network, building brand awareness and earning links for t...

On Ep. 67 of iPullRank 's Rankable Podcast, Garrett Sussman hosts Ruth Burr Reedy, Vice President of Strategy at Upbuild, to discuss the topic of how navigate the modern remote workplace. Ruth Burr Reedy is the Vice President of Strategy at UpBuild, a fully-distributed marketing agency specializing in technical SEO, advanced web analytics, and whole-funnel technical marketing strategy. In the 15+...

On Ep. 66 of iPullRank 's Rankable Podcast, Garrett Sussman hosts Mordy Oberstein, Head of Communications at Semrush, to discuss the topic of how SEO data can be used to inform your strategy effectively. Mordy is the Head of Communications at Semrush. He also sits behind the mic as both the host of and a contributor to multiple SEO podcasts. He‘s also one of the organizers of #SEOchat on Twitter a...

On Ep. 65 of iPullRank 's Rankable Podcast, Garrett Sussman hosts Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador of Ahrefs, to discuss the topic of how do you prioritize what to tackle in technical SEO. Patrick is an organizer for the Raleigh SEO Meetup (the most successful SEO Meetup in the US), the Beer and SEO Meetup, and the Raleigh SEO Conference. He also runs a Technica...

On Ep. 64 of iPullRank 's Rankable Podcast, Garrett Sussman hosts Cyrus Shepard, Co-founder of Zyppy , to discuss the topic “Fallout from Google’s Title Rewriting.” Cyrus is a long-time SEO consultant and practitioner who’s worked with Moz and is the co-founder of Zyppy. Currently building new SEO software. Whatever he’s doing, he’d probably rather be hiking or running. He’s always educating aroun...

On Ep. 63 of iPullRank 's Rankable Podcast, Garrett Sussman hosts John Doherty, Founder and CEO of Credo , to discuss the topic “The Hiring Equation for Marketing” John has almost a decade of experience in SEO and online marketing. Before starting Credo, he ran marketing/growth for HotPads and Trulia Rentals, part of the Zillow Group family of real estate brands. He now connects businesses with ma...

On Ep. 62 of iPullRank 's Rankable Podcast, Garrett Sussman hosts Simo Ahava, Co-founder of technical marketing education platform Simmer , to discuss the topic “The Value of Google Tag Management Across Your Organization” Simo is a highly regarded educator in the world of marketing and data. He’s taught courses on CXL on Google Tag Manager, analytics, and more. He understands the challenges aroun...

On Ep. 61 of iPullRank 's Rankable Podcast, Garrett Sussman hosts Rand Fishkin, CEO and co-founder of audience research software SparkToro to discuss the topic “Modern Audience Research for Marketers” SparkToro was not Rand's first SaaS rodeo though. He started SEO software company Moz and wrote the book on his experience, Lost and Founder . He’s an educator of SEO, a nurturer of entrepreneurs, an...

On Ep. 60 of iPullRank 's Rankable Podcast, Garrett Sussman hosts Kristina Azarenko, SEO Consultant and founder of MarketingSyrup to discuss the topic “The Technical SEO of eCommerce” Kristina Azarenko is an SEO educator and consultant. She runs her boutique consultancy, MarketingSyrup . She's written the book on eCommerce SEO , covering a range of tactics to implement for any online store. She ha...

On Ep.59 of iPullRank 's Rankable Podcast, Garrett Sussman hosts Will Critchlow, CEO of SearchPilot to discuss the topic “The Proper Way to Do SEO Testing” Will Critchlow started the SEO consultancy, Distilled with Duncan Morris in 2005. They’ve been at the forefront of SEO split-testing methodologies and spun out the Optimization Delivery Network (ODN) platform SearchPilot (started in 2015). Will...

On Ep.58 of iPullRank 's Rankable Podcast, Garrett Sussman hosts DC Glenn, one-half of the multi-platinum ‘90s hip hop group Tag Team which made the pop classic “Whoomp!” (There It Is), to discuss the topic “Outside-of-the-Box SEO Tactics.” DC Glenn has been in the music industry for 3+ decades! Did you know that he has a mild obsession with SEO? He’s been doing a variety of testing on his own, an...

On this episode of Rankable, Garrett Sussman hosted Krista Seiden, Founder of KS Digital LLC to discuss the topic “Why You Should Be Unboxing GA4 Now.” GA4 is the newest version of Google Analytics. It’s a massive departure from the existing Universal Analytics. GA4 introduces changes to the UI, reporting, and customization that will benefit the digital reporting for any business. Eventually, GA4...

On Ep.56 of iPullRank 's Rankable Podcast, Garrett Sussman hosts Aleyda Solis, International SEO Consultant, to discuss the topic "Building an SEO Community On Every Channel."

On Ep.55 of iPullRank 's Rankable Podcast, Garrett Sussman hosts Brian Dean, Founder of Backlinko, to discuss the topic "The Balance Between Trending SEO and Evergreen SEO."

On Ep.54 of iPullRank 's Rankable Podcast, Jarrett Thomas hosts Mark Bealin, Founder of SearchLab & Host of Suds and Search, to discuss the topic "How SEO and PPC Work Hand in Hand."