Rankable

In episode 128, Joel Klettke of Case Study Buddy drops by to discuss the underrated value of the case study for SEO and beyond. Joel argues that a well-designed customer story is not a fluff piece. How do your buyers talk? Should you use jargon in your customer stories? Klettke shares his experience of creating a buffet of content from your customer story interviews. ---------- [0:00] Intro [2:57]...

In episode 127, Chris Butterworth stops by to shed light on the critical yet often overlooked topic of digital sustainability. Chris discusses the importance of education around digital sustainability and strategies to impact change and the carbon footprint of your company. He also addresses how to engage people in caring about their digital footprint and the environmental impact of LLMs and Gener...

In episode 126, Ryan Law of Ahrefs stops by to discuss the complexities and potential of Generative AI in content creation and SEO. Ryan shares insights on how SEO will be impacted by generative AI content and whether it will devalue SEO as a channel in the future. We also discuss what this means for the importance of E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) in conte...

In episode 125, Victor Pan of HubSpot joins the show for a deep exploration into the world of search intent and its broader implications. Victor shares some insight into the Department of Justice's lawsuit against Google, examining its relationship with search intent. He provides some valuable thoughts on the complexities of understanding search intent and how it shapes user experiences online. We...

In episode 124, we're joined by Bernard Huang of Clearscope to dissect the evolving landscape of search and AI. Bernard chats with us about the past year's developments in search and AI and weighs in on whether Google is finally mastering search results. We also discuss his predictions for Google's Search Generative Experience, whether search will become fragmented in the years to come, and Bernar...

In episode 123, we welcome Kristin Tynski for a deep dive into the dynamic world of Generative AI. We chat about the wealth of new developments over the last year in Generative AI and some key takeaways from OpenAI’s Dev Day presentation earlier this month. Kristin shares some thoughts on how organizations can effectively adopt Generative AI, offering actionable insights for businesses. We also di...

In episode 122, Susan Wenograd takes the stage to share her profound insights into the dynamic world of Google Ads. Susan shares thoughts on the current state of Google Ads, providing a comprehensive overview of the latest trends and developments and discusses how to expertly navigate some of these new challenges. She also outlines how Google's SGE could impact Google Ads, unlocking exciting new p...

In episode 121, Britney Muller of Data Sci 101 takes the stage to unravel the complex world of artificial intelligence and LLMs, guiding us through the most critical aspects of this cutting-edge technology. Britney shares her thoughts on the ethical risks that AI poses and the actionable strategies for mitigating biases in AI. We also discuss the urgent need for AI education and Britney addresses...

In episode 120, Dave Ojeda stops by to chat about the intricacies of Schema markup. Dave emphasizes the value of Schema and its role beyond enhancing search engine visibility. We discuss entities and the relationship they have with semantic Schema markup as well as how they enrich the context of your content. Dave also highlights common mistakes to avoid when working with Schema and the advantages...

In episode 119, Serge Bezborodov of JetOctopus joins the show for an enlightening conversation about technical SEO at the enterprise level. Serge shares thoughts on the uniqueness of technical SEO and discusses the critical data types that hold significance in the space. We discuss key features to pay attention to in your technical SEO software and best practices for effectively crawling large web...

In episode 118, Brie Anderson of BEAST Analytics joins the show to talk Google Analytics 4 (GA4) and its impact on SEO. Brie shares thoughts on the issues with GA4 auto-migration and discusses how to rethink measuring your digital presence. We also explore the fundamental differences between Universal Analytics (UA) and GA4 and discuss the most important aspects of GA4 that every SEO should be awa...

In episode 117, Jason Tatum, VP of Product at CallRail, joins the show to discuss AI-Powered call tracking and how it can be used to uplift your SEO efforts. Jason highlights the valuable relationship between AI-powered call tracking and SEO, emphasizing the identification of patterns and trends. We also glimpse into the future of AI at CallRail and discuss the ways that organizations are seamless...

In episode 116, Lyndon Nelson-Allen stops by the show to have an in-depth discussion about search intent. Lyndon sheds light on what SEOs often misunderstand about search intent and provides insights into how Google approaches and evaluates intent using various signals and factors. We also chat about the reasons why Google may not always provide the "best" answer and the challenges surrounding con...

In episode 115, Jack Chambers-Ward of Candour joins the show to chat about bias in Google search results and how these results are influenced by our own biases. We discuss the influence of language in search queries and examine the potential biases associated with Large Language Models. We also tackle the important question of Google's responsibility in surfacing diverse content and discuss approa...

In episode 114, Christoph Cemper , founder of prompt library AIPRM , stops by to talk ChatGPT, AIPRM, and the power small business can harness with generative AI. Christoph sheds light on what small businesses need to understand about how these generative AI tools work and emphasizes the importance of a well-crafted prompt to unleash their full potential. We also explore the barriers preventing SM...

In episode 113, Adriana Stein stops by the show to dispel misconceptions and explore the dynamic relationship between UX and SEO. Adriana shares some thoughts on the impact of popups & paywall sites on rankings and the importance of audience research when it comes to the success of your product. We also surface some valuable insights around optimizing UX, readability, and the role that generat...

In episode 112, Tess Voecks of Local SEO Guide joins the show for a discussion about the importance of project management and how it relates to SEO. Tess emphasizes the need for businesses to organize themselves effectively before starting any project and highlights a few common mistakes that businesses make in their operations. We also chat about why communication is a superpower in project manag...

In episode 111, Jacob Clarke of NerdWallet stops by for an insightful discussion exploring the key elements of a successful SEO content strategy. Jacob shares the most important factor to prioritize in your SEO content strategy and practical tips on how to get started effectively. We discuss clear communication with stakeholders and finding the right balance. We also explore valuable techniques fo...

In episode 110, Anna Uss joins the show to explore the fascinating world of programmatic SEO. We discuss the most common use cases of programmatic SEO and its immense value in transforming your digital strategy. Anna shares practical steps to implement programmatic SEO within your organization, ensuring that your content catches the attention of Google's crawlers. We also delve into the exciting f...

In episode 109, Barry Schwartz joins the show to dive deep into the key highlights and takeaways from the recent Google I/O event. We explore the potential impact of Google's new Generative Experience, discuss first impressions from the SEO community, and analyze how these advancements will shape the future of SEO and content creation. Barry also shares thoughts on the delicate balance between fac...

In episode 108, Krista Doyle of Jasper stops by to discuss how SEOs and Content Marketers should be using generative AI while trying to maintain brand consistency. Krista gives some great advice for those looking to stay ahead of the curve in AI and shares some insight into how generative AI can be used responsibly for content. We also dive into some emerging tools that are making an impact in the...

In episode 107, Marianne Sweeny joins the shows to discuss the ways in which SEOs are misunderstanding LLMs and how you can look at things differently to achieve success. Marianne shares thoughts on how SEOs should be using some of these generative AI tools like ChatGPT and whether SEOs can do anything to future-proof their careers. We also talk briefly about what the future of LLMs and generative...

In episode 106, Jeremy Moser stops by the show to share some insight into how link building for large brands is evolving in the era of generative AI. Jeremy discusses how Google is valuing links as a ranking factor and whether purchasing links is a sustainable strategy in 2023. We also dive into whether big brands really need link building to have success in the SERPs. (0:00) Intro (1:33) uSERP’s...

In this episode, Jamie Indigo joins the show to share some thoughts on how you should communicate and engage with your dev team to improve your JavaScript SEO. Jamie gives some insight into where most SEOs go wrong with JavaScript and the approach you should be taking to identify and analyze JS SEO issues. We also chat about the impact that LLMS and generative AI tools like ChatGPT and Bard could...

In episode 104, SEO consultant Jess Joyce stops by the show to ease our minds in the race to migrate to GA4 before Google sunsets Universal Analytics in July of this year. Jess shares the key differences that SEOs need to be paying attention to within the GA4 dashboard and the ways in which reporting will be different. We also discuss what other alternatives are that are currently out in the wild...