Radically Transparent

Approached by Google to mentor start-ups and now sharing their growth hacking secrets on this podcast, Stefanie Amini and Melanie Amini , the co-founders of Gossip Media guide the conversation on this episode of   Stuff You Should Know About Our Changed New World , Oktopost 's original podcast show. And no, you are not reading double! These marketing gurus are identical twins with a long stan...

A solid content marketing strategy is one of the most important elements for a business to help shape a brand’s identity. But with employees more mobile and more remote than they have ever been before, what implications does this have on the modern day content marketer? Answering that question is a true content marketing guru. Zev Brodsky , the Content Marketing Manager at Perimeter 81 and the bra...

With an enormous amount of data generated from technology to supposedly make our marketing lives easier, things can get messy fast if you don’t know what to do with it. But what in tarnation can we do with the infinite amounts of data we get daily, besides all the basic stuff?! In a genius exploration of the many ways in which to use data to your advantage as a marketer, as a sales professional an...

Can traditional and enterprise focused industries learn to thrive on social media? With her strategic marketing insight featured in publications like Forbes, Business.com, Upwork.com and Managers.org.uk, founder of MTC | The Content Agency , Megan Thudium , an expert in all things B2B content marketing, shares stories of how these industries, very much impacted by COVID-19, are evolving overnight....

Today, because of marketing technology, CMO’s can take a seat at the strategy table. In the early days, marketing was more about operational efficiency and excellence. But the true digital transformation that is taking place right now is propelling rapid business innovation, putting marketeers at the forefront of driving new business models.  On this podcast episode of Stuff You Should Know A...

Content should be created with care. You may have the greatest technology in the world but if nobody has heard of you, what’s the point? On this episode, Amy Kenigsberg , co-founder of K2 Global Communications , a boutique inbound & content marketing, social media, and public relations firm, sits down with Oktopost ’s Colin Day , Managing Director of EMEA to uncover how she helps her clients u...

In this episode, Oktopost 's Managing Director of EMEA, Colin Day , interviews popular YouTuber and Founder of Modern Sales Training , Derek Shebby . Making President’s Club 13 times during his 17 year career at Xerox, Shebby provides listeners with lessons learned and actionable takeaways from his own career. He even highlights proven sales methods and techniques that he teaches in his course, Sa...

On this episode of Stuff You Should Know About Our Changed New World ,   Sarah Whipp , CMO and Head of Go-To-Market Strategy at Callsign sits down with host Colin Day , Managing Director EMEA at Oktopost to share a typical day in the life of a Chief Marketing Officer. The conversation centers around building, curating and maintaining a brand with a focus on messaging.

What is social selling? Dan Swift , CEO of Empire Selling , can certainly answer this question as he has dedicated his career helping B2B companies impact revenue and create meaningful customer relationships through social media. Back in 2012, Dan was a senior sales leader at LinkedIn and responsible for training LinkedIn’s very own global sales team. The success didn’t stop there as he then went...

Bringing new knowledge into the B2B marketing industry is exactly what Jonathan Lawson , Director of Strategic Partnerships in the Faculty of Business and Law at Manchester Metropolitan University does in this episode. Host Colin Day , Managing Director EMEA at Oktopost chats with Lawson about the state of small businesses and digital adoption. Using transformational stories of businesses the two...

Understanding early on in the SaaS industry that nothing happens without the customer, Matt Zilli , CEO of Clarizen , the global leader in enterprise collaborative work management, and known for his impressive work as Vice President, Go-to-Market at Adobe and prior to that, Chief Customer Officer at Marketo joins host Colin Day , Managing Director EMEA at Oktopost to discuss what it takes to build...

What exactly is Sales Transformation? And how can organizations thrive under extraordinary pressure to perform and provide shareholder value? On this episode of Oktopost ’s original podcast show, Things You Should Know About Our Changed New World , Chris Norton , Owner at MentorGroup , a management consulting firm working with a host of top global, European and UK companies helping develop their p...

When it comes to the future of work, sales and marketing are at the forefront of driving new and innovative ways to connect with people. On this episode of Oktopost ’s original podcast show, Things You Should Know About Our Changed New World , Matt Heinz , President of Heinz Marketing Inc . and radio personality from Host Sales Pipeline Radio , joins host Colin Day , Managing Director EMEA at Okto...

Kicking off the conversation in Oktopost ’s newest original podcast show, Things You Should Know About Our Changed New World , is Ambassador Ido Aharoni , a well-known nation branding practitioner, a member of APCO Worldwide’s International Advisory Council , a Global Distinguished Professor for International Relations at New York University and Chairman of the Charney Forum on New Diplomacy . He...

B2B marketers are in a beautiful world surrounded by technology. With marketing depending on IT to help optimize the 'martech' stack, many are asking if B2B marketers should be better IT trained?  On this episode, Colin Day , Managing Director EMEA at Oktopost , welcomes Graham Porter , Founder & Managing Director of Bluprint ANZ and Marketo's Partner of the Year to the show to explore th...

In today's episode, Colin Day , Managing Director EMEA of Oktopost , hosts Lee Hackett , professional footballer with Wigan Athletic FC turned CEO of BluprintX , a B2B marketing and sales management consultancy helping CMOs, CROs and CEOs grow revenue by using data and technology. Talking about professional sports and adversity in business, Hackett gives an additional perspective on how B2B market...

Today on “The Globalization of Social Media,” Colin Day , Managing Director EMEA at Oktopost hosts Chris Redmond , Founder of Redholt , an executive search agency and self-proclaimed digital nomad. In perhaps the most inspiring episode of the series, the conversation becomes an essential primer on the broader challenges of managing social media .

In the fifth episode of Oktopost ’s original discussion series, “The Globalization of Social Media”, Colin Day , Oktopost’s Managing Director EMEA hosts B2B marketing legend, Steve Lucas , former CEO of Marketo , an Adobe company and current CEO of iCIMS .  With him is Susan Vitale , CMO of iCIMS and together, they converse openly about how B2B brands can demonstrate more human aspects across...

Our guest today is , Howard Sewell , President of Spear Marketing Group and one of the “ 50 Most Influential People in Sales Lead Management .”  Unveiling current trends you can rely on in B2B marketing world due to the Pandemic, Howard and Colin Day , Managing Director of EMEA at Oktopost , dive into best practices to tighten any B2B content strategy.

Our guest today is Scott Vaughan , Chief Growth Officer at Integrate , Inc., and best known in the industry for his talent in finding organizations’s “secret sauces” for growth. With businesses being forced to rethink B2B messaging and a whole new work-from-home culture present that was not existent a few weeks ago, Scott joins Oktopost ’s Managing Director of EMEA, Colin Day , to dissect what les...

During these crucial times, it’s important to adapt and get creative. Your company's positioning and how you are portraying yourselves and your brand on social media have never been more relevant. Are you already running an advocacy program and want to find out to keep it successful during a crisis? Or are you newer to the social space and looking to humanize your brand during these trying times?...

Today our guest is Kyle Hegerty , known as an expert on cross-cultural leadership, Managing Director of Leadership Nomad and author of the upcoming book, ‘ The Accidental Business Nomad ’. He joins Oktopost ’s Managing Director of EMEA, Colin Day , to discuss lessons learned from failures on cultural realities, language differences and the future they have on B2B global communication. 

Today our guest is Chris Skinner , known as one of the most influential people in technology, author of the bestselling book, " Digital Bank" , and best known as an independent commentator on the financial markets & fintech through his blog, thefinanser.com . We’re sharing thoughts on how financial institutions can break their traditional anti-social perception using digital technology.  ...

Today our guest is Paul Carpenter, who is a digital marketing leader and the Director, Client Relations at LionStar Films. We're sharing thoughts on how B2B marketers can leverage video as a piece of their marketing programming. It's a lot easier than you think, so join us to learn why every marketing plan needs video, and how to easily get started. 

Today our guest is Brett McNay, who is a sales and client engagement leader as the Director of Enterprise Client Engagement at Bluewolf, an IBM Company. We're sharing thoughts on how sales and marketing can better work together, and reviewing some trends in the space as well.