Radically Transparent

Tackling what are typically thought of by marketing leaders as challenging topics, Catherine Dutton , Global Deputy CMO of Atos joins the Radically Transparent podcast, presented by Oktopost , to reveal why staying ahead of the competition is dependent on more than just creating winning marketing strategies. Beyond the strategy table, Catherine uncovers the truth and importance behind building inc...

Across B2B organizations, forward-looking marketers are embracing artificial intelligence. Chris O’Connell , Senior Product Marketing Manager of SugarCRM reveals why now is the time for marketers to embrace AI with all their heart and so much more about the world of product marketing. On this episode of the Radically Transparent podcast, brought to you by Oktopost , we'll uncover how using AI is a...

Noted creator of company culture, speaker and sales expert Derek Grant, SVP of Market Strategy at SalesLoft , delivers a hearty serving of perspective on the modern day sales professional, building a stellar company culture, leading with visibility and being intentional. He even shares a story about how being “value shamed” by his team helped him on this high energy episode of the Radically Transp...

Work as we know it has changed– and so have our values when it comes to work. We’re zooming in on one of the hottest topics in management with Russell Rothstein , Founder & CEO of IT Central Station , Perry Nalevka , Founder & CEO of Penguin Strategies and Daniel Kushner , Founder & CEO of Oktopost to find out how they are holding themselves accountable as leaders to create out-of-this...

Why should organizations and marketers care about collaboration? Kevin Bobowski , SVP Marketing at Aurea Software digs into the term and what it really means to give teams time to concentrate and focus on teamwork rather than working on random, tactical tasks that take away from coming up with big inspirations. Joining this episode of the Radically Transparent podcast, brought to you by Oktopost ,...

When you’re pressed to drive sales, it’s tempting to try everything and “boil the ocean," according to Kevin Mulrane , VP Head of Sales, US, an experienced sales leader who has led explosive growth for companies like AOL, Madison Logic, GWI and now ProQuo AI .  But to be an effective, revenue leader, you need to be able to prioritize what’s really important. On this episode of Oktopost 's Rad...

MarTech legend Jon Miller , co-founder of Marketo and Engagio , and now CMO at Demandbase joins Oktopost's Managing Director EMEA, Colin Day , filling in for host Jennifer Gutman on this episode of Radically Transparent, brought to you by Oktopost . Back in 2018, Marketo was purchased by Adobe for $4.75B, and Engagio was recently acquired by Demandbase. Jon reveals in this episode about what keeps...

The necessity of balance between doing and telling that is learned throughout the years working in marketing is one of the most important skill sets to master for any marketer. That skill comes from doing lots of things, trying a variety of tactics and being able to recognize when to unpack the value of all  actions to the involved stakeholders.  Perfecting that balance doesn't happen ov...

With 25+ years of experience in the technology industry, specialities in growth strategy, new business development, organizational transformation and global management, Mike Dickerson , CEO of ClickDimensions , joins Jennifer Gutman , Oktopost 's Director of Social Strategy, to talk how businesses can achieve true digital excellence through virtual selling and being intentionally purposeful.

On this episode, Madkudu 's Director of Demand Generation, Hana Jacover joins Oktopost 's Director of Social Strategy, Jennifer Gutman to talk openly about some of the industry's greatest marketing and marketing ops challenges and the mindset, skillset and toolset needed to solve them. With a deep agency foundation in building best-in-class demand gen engines for B2B tech companies around the glob...

Tyler Lessard joined Vidyard as VP Marketing and Chief Video Strategist in 2014 and almost immediately dramatically changed how the business world uses video to explode sales. He saw the expectations of buyers rapidly changing, and through his secret ‘four E’s’ transformed the way sales organizations use video to avoid getting stuck in the status quo. And let’s just say, it’s not easy. Lessar...

As a marketer, understanding human behavior is a big part of the job to gain a holistic view of customer needs and expectations. But when it comes to your research, besides intuition and data, what’s the best approach to learn about your perfect customer? In this episode, Oktopost 's Director of Social Strategy, Jennifer Gutman , sits down with UserTesting 's CMO, Michelle Huff, to discuss how she...

One of the biggest challenges B2B marketers face today is being defeated by marketing fatigue. In this episode of the Radically Transparent Podcast, brought to you by Oktopost , host Jennifer Gutman sits down with Richard Wall , Senior Marketing Executive at Spotler UK, a marketing automation platform for B2B SME’s to talk openly about the modern day marketer's battle with marketing fatigue and ho...

To win at social media marketing in 2021 means thinking like an investor. They're a brilliant bunch, and for all the right reasons. Extraordinarily analytical and loving the thrill that comes from calculated risks, Tal Tochner , Principal on the investment team at PICO Venture Partners and a Forbes Under30 recipient in 2017 joins Jennifer Gutman , Director of Social Strategy at Oktopost to explore...

Is there really such a thing as a “fearless leader?” CEOs often present themselves as bulletproof, but running a business can be unnerving. What does it really take to keep a company afloat and what do CEOs really want from their employees? On this episode of Radically Transparent , CEO and Oktopost Co-Founder, Daniel Kushner exposes the secret fears of the modern day CEO. [ Disclaimer : Show was...

More companies in 2020 have had to make more strategic decisions in nine months than in the last nine years. Unmasking the truth behind transformation, Elinor Kalina , CMO of Jolt joins our podcast to confess the bold decisions she had to make and the giant risks she had to take to pivot the entire organization and marketing function against all odds. As a marketing leader well skilled in branding...

Top-down or bottom-up? Which management approach drives exceptional levels of performance and what role does social media play in transforming sales and marketing functions? Colin Day , Global B2B marketing powerhouse and Managing Director of EMEA and APAC here at Oktopost joins host Jennifer Gutman on this episode to talk about effective leadership, buyer personas, social data and so much more! H...

Social media is at the forefront of marketing and it has changed the way we do business forever as a result. Master social media strategist Christie Le joins us on this podcast episode of Radically Transparent to disclose her secret sauce when launching and maintaining an employee advocacy program that keeps colleagues engaged and grows brand reach at the speed of light.  Her enthusiasm aroun...

Ari Applbaum , VP Marketing at AudioBurst is known for helping start-ups scale by building global, differentiated brands and his mentoring of entrepreneurs at MassChallenge , the world’s largest global accelerator, as well as MEET-MIT, JCT, Flow and PMP. On this episode of Radically Transparent, Ari joins host Jennifer Gutman , Director of Social Strategy at Oktopost to explore how brands can buil...

Looking to earn a seat at the strategy table? Invest time in learning ways to effectively communicate. Joining this episode is Zeev Ben Shachar , Executive Coach, Master Storyteller and Communication Expert to share ways marketing executives and rising leaders can insert meaning and inspiration into everyday work experiences and gain the must-have communication skills to take a permanent seat at t...

Upskilling your marketing team is always a good idea. But who owns the responsibility to level up the team and upskill their leaders? And who can marketers of any level turn to define or refine an ideal marketing job or career in today’s climate? With the coronavirus pandemic impacting the future of the way we work and many members of the marketing community currently #OpenToWork , Jennifer G...

Want to know what it takes to become an influential thought leader on LinkedIn? Wondering how to compete with all the thought leadership posts already written in your industry? To simplify thought leadership and explore the DO’s and DON’Ts of becoming a thought leader on LinkedIn, Jennifer Gutman , Director of Social Strategy at Oktopost interviews Jonathan Raveh , Head of Community Marketing at A...

On this episode , host Jennifer Gutman , Director of Social Strategy at Oktopost catches up with Saif Ajani , co-founder of Keyhole , a social media listening and online monitoring solution to explore the amazing ways B2B marketers can approach social listening. Saif amazes us with his compendious knowledge of social listening in the B2B space, he explains how much social media can influence a pro...

With a huge spike in video content across social media and no signs of it slowing down, marketers need to add video expert to their resumes. But as businesses transition from hiring expensive video production crews to relying on their marketing teams to produce multiple engaging thought leadership videos in-house, it doesn't leave much time (in an already packed role) for the modern day marketer t...

Social media marketing isn’t for the faint of heart. It requires bright people with diverse skill sets to come together and fight against some of the most mysterious algorithms on the planet. Opening up about some of the most challenging aspects of her role and how her unique background in counter-terrorism has helped her thrive, Jennifer Gutman , Director of Social Strategy at Oktopost shares how...