Oktopost

Radically Transparent

Business EN ↓ 179 episodes

Radically Transparent, presented by Oktopost, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership-- including what keeps successful CEOs, CMOs and VPs up at night, professionally. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

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Author

Oktopost

Episodes

The Globalization of Social Media with Kyle Hegarty 02.04.2020 34:45

Today our guest is Kyle Hegerty , known as an expert on cross-cultural leadership, Managing Director of Leadership Nomad and author of the upcoming book, ‘ The Accidental Business Nomad ’. He joins Oktopost ’s Managing Director of EMEA, Colin Day , to discuss lessons learned from failures on cultural realities, language differences and the future they have on B2B global communication. 

The Globalization of Social Media with Chris Skinner 25.03.2020 28:57

Today our guest is Chris Skinner , known as one of the most influential people in technology, author of the bestselling book, " Digital Bank" , and best known as an independent commentator on the financial markets & fintech through his blog, thefinanser.com . We’re sharing thoughts on how financial institutions can break their traditional anti-social perception using digital technology.  ...

Video for B2B Marketing 24.10.2019 46:33

Today our guest is Paul Carpenter, who is a digital marketing leader and the Director, Client Relations at LionStar Films. We're sharing thoughts on how B2B marketers can leverage video as a piece of their marketing programming. It's a lot easier than you think, so join us to learn why every marketing plan needs video, and how to easily get started. 

Sales and Marketing Unite 07.10.2019 37:51

Today our guest is Brett McNay, who is a sales and client engagement leader as the Director of Enterprise Client Engagement at Bluewolf, an IBM Company. We're sharing thoughts on how sales and marketing can better work together, and reviewing some trends in the space as well. 