Radically Transparent

Jamie Shanks , CEO of Pipeline Signals and the renowned author of two books: Social Selling Mastery, an essential resource for sales and marketing professionals looking for a better way to connect with today's customers ; and SPEAR Selling, the ultimate account-based sales guide for the modern digital seller joins host Jennifer Gutman to debate what sets social selling apart from social media mark...

Meet Andrea Zoellner , VP of Marketing at Kinsta , and this week's Radically Transparent podcast guest. She recently led her entire organization to successfully reach a new customer demographic. (Which as many of us know -- is never easy!) Andrea exposes the radically transparent truths behind marketing to a new demographic without changing what current customers already love about the brand. She...

VP Marketing, Melinda Cormier of LumApps uncovers what and how she is keeping her pipeline filled with quality leads and maintaining a healthy pipeline-to-spend ratio. However, she takes the conversation for a unique twist as she discloses how she is diversifying her B2B social media strategy to successfully include Facebook-- a social network that has usually become 3rd in the strategic line-up b...

There is no such thing as a ‘one size fits all’ approach to customer segmentation. In this episode of Radically Transparent, host Jennifer Gutman of Oktopost examines what data the modern-day digital marketer is missing to be able to effectively deliver a customized experience to every single individual customer. Hot Topics of this episode include: Why the more data from social media you have, the...

At its core, lead nurturing is rooted in data. The more data you have on leads, the better you can craft engaging content and messaging. But it’s not enough to base your conversations on your audience’s website and email activity only –  what about social media? In this episode, host Jennifer Gutman of Oktopost reveals that buyers are actually spending an average of 116 minutes on social netw...

If you don’t have access to a stack of cherry-picked magnificent leads, how do you know which of the leads coming into your business are relevant, and which of those leads are junk? In this episode of Radically Transparent, Jennifer Gutman of Oktopost takes on how marketers can identify which leads should be pushed to sales and which may require further nurturing using social engagement data, and...

With less than 25% of leads being sales-ready when they first come in, the question remains how we, as modern-day digital marketers, can actually know at what point a lead is defined as “sales-ready”?  In this episode, Jennifer Gutman , Director of Customer Marketing at Oktopost examines how B2B marketers can: Leverage social engagement data for better engagement Integrate social engagement d...

Barney O’Kelly, Digital Marketing Director at Alix Partners , a financial advisory and global consulting firm best known for its work in the turnaround space, reveals what Alix Partners did differently when building the framework of their advocacy program, and why he went to great lengths to truly understand the personas that made up the program. According to Barney, marketing is too important to...

Matt Bailey is known for turning data into action and has been recently named by Oktopost in The Top 10 LinkedIn Influencers (LinkedInFluencers) to Follow . Matt helps complex organizations and teams take the data, find the story, and use communication to write the next chapter. Often consulting for companies like IBM, Google, and Microsoft, Matt works with the best of the best, leading the top th...

Peter Bell, Adobe's Senior Director UKI Enterprise & EMEA Commercial Marketing makes the case that B2B marketers today have lost the ability to tell a great story. For many, it seems the discipline of focusing on their brand's narrative: something that has anchored the brand in people’s hearts and minds and has kept it there, has disappeared. In this episode, Peter and Jen take a look back at...

Listen to Yara Malalane and Jennifer Gutman of Oktopost talk about employee advocacy and how to determine if gamification of your program should include rewards. Yara is a specialist in social media publishing and employee advocacy technology and has worked with organizations across the globe to roll out and scale successful employee advocacy programs of all sizes. You can also check out some B2B...

Meet Mega International 's Senior EMEA Marketing, Ben Beeching . You’ve probably heard of Mega International – the global SaaS software company for Enterprise Architecture, Business Process Analysis, Governance, Risk and Compliance, and Data Governance. But have you ever wondered how their marketing team is able to build compelling customer journeys that impact pipeline and speak so accurately to...

Renowned for his time at Adobe as Global Head of Customer Advocacy and now serving as Senior Director of Customer Advocacy at F5, Kevin Lau unpacks the balance between successfully driving revenue and acquiring new customers all while maintaining an existing customer base. This episode is jam-packed with insights into the world of customer marketing from the perspective of a legend who has started...

Colin Day , Managing Director of EMEA and APAC at Oktopost unravels social media governance and why it should be on every marketers agenda of discussion when building a social media strategy. Whether you're a small business or a large multi-national company operating globally, risk management and compliance needs a rethink when it comes to social media. Hot Topics of this Episode Include: - The bi...

Oktopost 's Director of Customer Marketing, Jennifer Gutman , is hosting solo. If you’re a long-time listener, you know that what keeps her up at night professionally is launching, maintaining, and creating highly engaged employee advocacy programs. In this episode, she zooms in on the 3 key areas that may be holding your employee advocacy program back.  Hot Topics of this Episode Include: Th...

Tom Hunt , Founder/CEO of Fame wisely enlightened us that “ there is a formula to becoming famous. It’s used by everyone from the likes of Taylor Swift to Salesforce to Donald Trump. First, you create amazingly good content around a specific niche, and second, you are seen around other famous people in that niche .” Tune in now for an extraordinary episode of Radically Transparent that will change...

Chedva Kleinhandler , CEO and Founder of Rooms and Words, gets radically transparent in this episode about her unconventional career path.  Starting as a translator in an ultra-orthodox Jewish community, she became a wildly successful, award-winning serial founder, featured on Forbes, BBC, Wired, Thrive Global, and more. Chedva also candidly unravels how she tackled imposter syndrome througho...

Serving as the Head of Marketing at Zest , Adam Clarke , stopped by the Radically Transparent podcast to disclose how challenging it can be as a marketing leader to keep up with the advances of technology. He opens up about self-pressure and doomscrolling and emphasizes the importance of how an employee advocacy program gives employees the opportunity to feel confident with their peers and custome...

Keith Messick , CMO at LaunchDarkly reveals the one thing keeping him up at night professionally and it's far from actual marketing. It's people and math. What does he even mean by that?! Talking through some of a CMO’s greatest dilemmas, such as how everyone wants the title, but nobody wants the job, the non-existent playbook, and how to spot good marketing versus marketing BS, Keith highlights h...

Oracle 's Director of Global Social Media, Lisa Marcyes , stops by the Radically Transparent podcast to discuss what social media leaders are doing differently to forge intimate relationships with customers, cater to new expectations, and give their audiences an authentic view of the people behind their product. She shares her opinions on why content that is relatable, personable, and showcases th...

Forbes 30-Under-30 and Marketing Leader at Debbie , the first debt payoff platform that rewards borrowers for adopting healthy financial habits, Matthew Balcerek stops by the Radically Transparent podcast to reveal to Jennifer Gutman of Oktopost the secrets behind achieving hyper-personalized experiences in banking and what marketers and customer experience teams need to do in order to be goal-ori...

Meet Dr. Jeff Pooley , Professor of Media and Communication at Muhlenberg College in Allentown, PA, USA. In this episode, Jeff and Jen from Oktopost unravel the authenticity dilemma, or perhaps opportunity, across social media for B2B marketers. In everyday life, it takes effort to come off as effortless – and Jeff addresses how we can show up authentically on social media– and explores some moder...

Meet Shoshana Kordova , Director of Product Marketing at Datarails . She stops by Oktopost 's Radically Transparent podcast to reveal why her product marketing team owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes. For starters, Shoshana suggests that since most product marketing teams lead market rese...

Inbar Yagur , VP of Brand Marketing of GrowthSpace shares her perspective on what makes thought leadership content resonate with audiences, regardless of the amount of digital noise, and shares how: “Good thought leadership happens when you have an intersection between something that is newsworthy and a value proposition that brings your company forward.” Throughout the episode, Inbar challenges l...

Maya Sweiry , Vice President of Human Resources at Oktopost stops by the podcast to talk about the importance of employer branding and how Marketing and HR need to work together to differentiate the employee experience. Similar to the way organizations compete for customers by driving value of their products and services, businesses today also need to compete for talent by showcasing authentic com...