Radically Transparent

Meet Christopher Willis , the CMO/CPO of Acrolinx . He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. Throughout the episode, Chris opens up about a former rebrand that happened to coincide with a magic quadrant where the organization he was leading at the time was being tracked. That specific year, the...

Andrew Wood , Co-Founder & Chief Commercial Officer at Willo , a simple-to-use-video interview and engagement platform, is here to talk about how social media has changed the way we attract talent. As a buyers-market so to speak, with the employee poised as the savvy buyer, companies attempting to sell their exciting new roles have to work harder to attract and retain great employees. Today, H...

Lee Odden , CEO, and Co-Founder of TopRank Marketing joins the Radically Transparent podcast to uncover the truths behind influencer marketing and if it “actually works”.  As an influencer himself, with over 130,000 followers on LinkedIn and 105.6K on Twitter, Lee dives into what marketing leaders need to know about influencer marketing in 2022. Throughout the entire episode, Lee drops his be...

Once you are in the position of leadership, how do you create the environment that you wish you had while simultaneously exceeding results? Hindsight is always 20/20. How do you, as a leader, do better? Paige Lewin , Netcore Cloud ’s Head of UK Strategy stops by the Radically Transparent podcast to reveal how a former cut-throat sales culture has led her on a mission to balance and build new proce...

It’s hard to do the same things over and over in marketing and expect massive growth. Join Oliver Pilgerstorfer , CMO of IFS , on the Radically Transparent podcast as he discloses the growth mindset required to impact business in a meaningful way. Throughout the episode, Oliver discloses how he spends a lot of time considering if the work they are doing today can scale tomorrow, and walks through...

Meet Avnita Gulati , Senior Director, Global Marketing at VISA , with over 12 years of experience in the B2B industry. In this episode of Radically Transparent, Avnita explains her strategy around ABM, how to get buy-in from leadership, and how to plan an ABM strategy effectively for long-term success. Not only that—Avnita shares her Go-To-Market ABM rollout template right on the show which is all...

CEO of Webeo , Kirsty Dawe -- someone with customers constantly on her mind, discusses customer-centricity with host, Jennifer Gutman of Oktopost , and highlights where your ideal customer profile (ICP) should fit into your marketing and sales strategies. She even shares her best tips on how to keep your ICP top-of-mind across everything that you do. Throughout this episode, Kirsty proves tha...

Meet Stephanie Carls , Director of Social Media and Digital Content at Corel Corporation , brand voice expert, and employee advocacy rock star, as she speaks with host, Jennifer Gutman of Oktopost , about the trials and tribulations of undergoing a rebranding campaign, and how to align what was with what will be. In this episode of Radically Transparent, Stephanie uncovers the “why” behind being o...

Tackle.io ’s VP Marketing, Nicole Wojno Smith stops by the Oktopost ’s Radically Transparent podcast to talk through the challenges of B2B marketing in a modem customer journey that isn’t always measurable. With the rise of the dark funnel, and the increasing reliance of customers on their peers to make purchase decisions, it becomes harder to measure and replicate success. In a world where the B2...

CMO of Algolia , Jason McClelland , talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams. Throughout the episode, Jason highlights how developers and marketers might have conflicting goals stemming from wildly different perspectives, and how to reconcile the two. Jason gives us his...

Suz Barton , Oktopost ’s Director of Demand Generation reveals her secret sauce on how she’s helping sales leaders hit their numbers while staying sane under constant pressure to hit her own. Throughout the episode, Suz also uncovers the life-changing magic of using employee advocacy for social selling and she’s using advocacy to help sales teams be more effective. Suz even breaks down the differe...

Dekel Wiesman , TrenDemon ’s VP Marketing, compares paid and organic social media to identify when it’s best to pay for social media. Dekel even challenges host Jennifer Gutman of Oktopost to consider incorporating earned social into the mix. He even calls out the importance of finding a single source of truth as a marketing leader when it comes to trusting technology and data, noting that this ca...

Tipalti ’s SVP Marketing, Amisha Ghandi , joins host Jennifer Gutman of Oktopost to reveal what it means to meet customers where they are and do it well. In this episode, you’ll be on the edge of your seat as Amisha unravels how to build the foundation for strong customer experiences. Her best tip? Find all the places where there are gaps in growth, and use those holes as smart ways to meet your c...

Joel Harrison , Editor-in-Chief at B2B Marketing , sits down with host Jennifer Gutman of Oktopost to shed a bright light on why more B2B brands are leveraging community. This episode is filled with the truths behind building a successful community, and how brands are leaning on its benefits to positively impact customer lifecycles. You’ll walk away with insight into how to bring the right people...

SmartBug Media ®’s CEO and Forbes Councils Member, Jen Spencer stops by Oktopost ’s Radically Transparent podcast to chat about where B2B marketing leaders are falling short, the new skills required to tell fabulous stories driven by data, and why building personas for internal stakeholders is just as important as building them for prospects and customers. Jen leaves no stone unturned making this...

AlphaSights CMO, Gabriela Henault , takes the hot seat on this episode of Radically Transparent. According to Gabreila, it’s no secret people are the lifeblood of every business. But when it comes to building an authentic employer branding strategy, it can be challenging to align the expectations of what new and existing talent want with what a brand can realistically offer. Holding back nothing,...

CMO of Cambridge Design Partnership , a technology, and product design partner trusted by the world’s largest companies to develop their most important innovations, Richard Leyland sits down with Oktopost ’s host Jennifer Gutman to reveal why trusting your team lets you focus on what really matters as a marketing leader. While there’s no magic formula on balancing letting go with making sure human...

Cristy Garcia , Vice President of Marketing at impact.com and named one of 19 most important marketing executives by Business Insider takes the mic on Oktopost ’s Radically Transparent with host Jennifer Gutman . They cover the different ways to measure marketing, which are different than sales (much to everyone’s demise!) and why marketers need to be armed with data to get budgets, speak the same...

Join Jennifer Gutman , Director of Social Strategy at Oktopost as she hosts a solo episode to reveal why building a healthy employee advocacy program is 100% dependent on who you onboard first in your pilot program. With many organizations looking to embark on employee advocacy in 2022, the purpose of this episode is twofold: firstly, to help marketing leaders set realistic expectations about the...

Oktopost 's VP of Marketing, Natalie Binns , gets put in the hot seat and is challenged on who should own social media at a B2B company, and how multiple teams can work together to achieve social media goals that impact the company.  In most B2B organizations, social media activity is the sole responsibility of the marketing team. But should it be? Social media is a critical engagement channe...

Justin Levy , Director of Social and Influencer Marketing at Demandbase talks openly with host Jennifer Gutman of Oktopost about organic social media reach. Often interviewed by mainstream media sources including Fox Business, Associated Press, Inc. Magazine, and the Boston Globe on the topic of social media and author of the second edition and co-author of the third edition Facebook Marketing, th...

Marketing Director at CreativeX , Jason Miller sits down with host Jennifer Gutman of Oktopost to explore the much-needed conversation on the dangers of B2B marketers celebrating mediocrity. More often than not, marketers get bogged down with the day-to-day tactical activity of their role, leaving little time for creativity and certainly not enough time for what Jason calls “intelligent risk-takin...

Rich Stone , Vice President of Sales West of TechTarget reveals why intent data has become a dirty word for sales and marketing teams despite all the good it brings to an organization. Host Jennifer Gutman of Oktopost welcomes Rich as they explore some good old-fashioned sales and marketing alignment through intent data. Rich hints that sales and marketing can generate pipeline and revenue faster...

Shawn Herring , VP Marketing at PandaDoc and a brilliant Forbes Councils Member joins this episode of the Radically Transparent podcast, brought to you by Oktopost ! Known for his appreciation of learning curves, Shawn opens the show revealing the power of a learning mindset and the importance of being a marketing leader in an organization where executive leadership understands marketing. He also...

Eric Hanson , Fuze 's CMO, found himself getting brutally honest with host Jennifer Gutman on this episode of Radically Transparent , presented by Oktopost . As he drives home throughout the show, good leadership starts with trust and Eric reveals why a leader's ability to attract and retain talent becomes the lifeblood of the business.  He also taps into leadership tips, such as how to best...