QuadCast: A Digital Marketing Podcast

In this episode, Sara and Lewis are joined by Lyn Lapworth from Eco For All to talk about making sustainability realistic, affordable, and manageable for busy people. Lyn shares how she helps individuals and businesses make simple, everyday changes that reduce overwhelm, save money, and improve both personal well-being and environmental impact. Whether you’re just starting your sustainability jour...

Sara and Lewis joined by Lauren Gatenby, Managing Director of Renzo Consulting, to talk modern HR, workplace inclusivity, and what it really takes to support people at work. From leaving school early and building a career in HR, to launching her own consultancy and navigating an ADHD diagnosis, Lauren shares her journey into self-employment and how it’s shaped her people-first approach to business...

In this episode, Sara and Lewis are joined by Phoenix Humphreys, founder of Raise to Rise , a business dedicated to helping small and new charities access funding in a way that's realistic, ethical, and sustainable. Phoenix shares her journey from corporate facilities management to charity fundraising consultancy, and how, since launching Raise to Rise, she's supported more than 30 chariti...

This week, Lewis is joined by freelance copywriter Anne East to talk career zigzags, long-form writing, and the curious joy of falling down research rabbit holes. From Cosmopolitan work experience to a decade in retail buying, to a local authority web author job and finally 10 years of freelancing, Anne shares how she built a flexible career around writing, parenting and sheer persistence. Anne ta...

In this episode of QuadCast, Sara is joined by ⁠Liz Maughn⁠ from ⁠Empower Mental Health Training & Consultancy⁠ for an open and practical conversation about mental health at work. Liz shares her journey from decades in social care to becoming a mental health first aid trainer, and why proactive support is essential for every business. They explore how mental health first aid works, the signs l...

This week, Lewis is joined by Mitchell Wood, a poet turned freelance copywriter. From leaving school at 16, discovering poetry, and completing Open University creative writing degrees, to going in-house before finally taking the freelance leap for family and flexibility, Mitchell shares how he built a generalist career spanning cosmetics, construction, sustainability, cooking, pets, accounting...a...

This week, Lewis is joined by freelance copywriter Suzanne Frear to talk career pivots, storytelling, and why good enough is often more than good enough. From 18+ years facilitating and admin-ing in a European bank in Germany, to maternity leave experiments with newsletters, to finally walking away post-Brexit to go all-in on words, Suzanne shares how she rebuilt a career around writing, community...

This week, Lewis is joined by freelance copywriter Sam Whitlock to talk freelancing, tone, and why copy’s real power sits far beyond “words on a page.” From studying copywriting at university and seven years agency-side, to going solo to slow the pace and go deeper, Sam shares how he prototypes ideas fast, workshops with clients, and solves communication problems (not just content requests). They...

This week, Lewis is joined by freelance copywriter Sheryl Hickey to talk bold brand voice, audience-first storytelling, and why authenticity beats “post daily” content every time. From “storyteller on wheels” tour guiding and a lockdown travel blog, to editorial work and going freelance, Sheryl shares how screenwriting and acting classes sharpened her timing, how she niches into travel, wellness a...

This week, Lewis is joined by freelance copywriter Stuart Davis to talk freelancing, finding your tone, and why value is such a keyword in copywriting today. From early days freelancing straight out of university, to years working with agencies on tech and manufacturing content, to carving out his own consultancy approach, Stuart shares how he balances briefs, adapts tone of voice, and why he's pr...

This week, Lewis is joined by Kirsten Parnell-Vernon, Senior Copywriter at Tiger Marketing. Kirsten shares her story of discovering copywriting by way of a linguistics degree, a master’s in forensic linguistics, and Cancer Research UK comms. They get into living a brand, why pen-and-paper is still the ultimate thinking tool, and how to thrive when ten deadlines collide. Kirsten talks niche clients...

This week, Lewis is joined by Adam Brannon, Senior Content Strategist at Herd and founder/editor of Movie Metropolis, to talk copy, cinema, and where those worlds collide. From a Cubs Christmas story that was “too dark,” to Press Association days writing TV/film listings, to leading content at Herd, Adam shares how he plans rigorously for clients, removes ego to honour brand tone, and why one LGBT...

This week, Lewis is joined by Cassdy Grigg, freelance copywriter (and our first international guest!), to talk yearbooks, SaaS, and making freelancing work on her own terms. From award-winning high school yearbooks and in-house SaaS marketing to surviving layoffs and building a freelance career, Cassidy shares how she writes audience-first, why websites and emails are her sweet spot, and how she u...

This week, Lewis is joined by Michelle Robinson, a former NHS mental health professional who pivoted into copywriting after a single Facebook post led to ten same-day enquiries. They talk freelancing from zero to sustainable, values-led work; writing for therapists and agriculture; and why “what’s in it for me?” beats technical jargon every time. Michelle shares her whiteboard-first process, her c...

This week, Lewis is joined by Ash Billinghay, a freelance copywriter with a knack for irreverence, client-winning tone, and the occasional rant about bad advertising. From AOL chatrooms and Joanna Lumley’s welcome message to writing tone of voice guidelines for First Direct and becoming the voice of Samsung’s training academy, Ash traces his journey from agency life to freelance freedom. They also...

In this episode, Lewis is joined by freelance copywriter Amy Hawthorne to trace her route from a chemical plant grad job to years of travelling, to landing agency roles in Melbourne, and the moment she asked, “What the hell is a copywriter?” That question kick-started a career that now spans brand voice workshops, bold lifestyle work, and helping challenger brands stand out. From drawing tone-of-v...

In this episode, Lewis is joined by freelance copywriter Lauren Holden to talk about her route from local journalism to agency life, and why one “dream job” wasn’t what it seemed. Lauren shares how she quit with nothing to go to, how healthcare became her unexpected niche, and the honest reality of writer’s block. From pitching NME and running music columns to conceptual campaigns about ice cream...

In this episode, Lewis is joined by freelance copywriter Eddie Hall to talk about his unusual path into copywriting, from a criminology degree to landing his first in-house job just a week after graduating, to bouncing back from redundancy and building a full-time freelance career. From the power of a single landing page to change a customer’s mind, to the frustrations of AI content checkers, to w...

In this episode, host Lewis sits down with freelance copywriter Emily Redman to talk about her journey from journalism graduate to agency life, and why she recently took the leap into freelancing. From rewriting AI-generated copy to working on high-stakes projects for billion-dollar brands, to admitting her creative process is “chaotic” (in the best way possible), Emily shares candid insights, ple...

Welcome to Copy That, the new series from QuadCast that's all about copywriting. In our very first episode, host Lewis sits down with freelance copywriter Eleanor Jones to talk about how she began copywriting straight after graduating in 2020, why her old blog posts are off-limits, and how she turned a pandemic side hustle into a full-time creative career. From navigating feast-and-famine freelanc...

A quick intro to Copy That , a new QuadCast series all about copywriting - the real kind. Hosted by Lewis, this series features one-on-one conversations with copywriters from all kinds of backgrounds, talking honestly about how they work, how they started, and how they’re figuring it out. New episodes drop weekly. Subscribe, follow, and stay tuned.

In this episode of QuadCast, Lewis and Sarah are joined by special guest Ravinder Rakkar - founder of RKR Content Creation and host of Stratford Buzz Networking . Together, they unpack the power of informal, in-person networking, the evolution from structured groups to fuss-free events, and the irreplaceable value of genuine business relationships. 🔗 Explore More from AlphaQuad 🌐 Website: https:...

In this episode, Sara and Tim sit down with Chris Dilley, Managing Director of Techsil, a leading specialist in technical adhesives and tapes. Chris shares Techsil’s journey from a small UK-based business to an international player, diving into their acquisition strategy, customisation capabilities, and the vital role of technical expertise. We explore how digital transformation, through e-commerc...

Disney’s Lilo & Stitch wasn’t just another animated film, it was a full-blown marketing curveball. No fairy tale. No royal destiny. Just a blue alien with a chainsaw and a grudge against the Disney canon. Let's dive into how Disney turned nostalgia on its head to introduce one of its most chaotic and beloved characters. From Stitch crashing the Renaissance classics in teaser trailers, to t...

When Olivia Wilde’s Don’t Worry Darling was announced, it looked like a hit: buzzy cast, big themes, impeccable styling. With Florence Pugh at the emotional centre and Harry Styles bringing global fan heat, it had all the makings of a cultural moment. What we got instead was a spectacle that spiralled into gossip-fuelled chaos — one that redefined what a modern film campaign even is. This isn’t a...