QuadCast: A Digital Marketing Podcast

In this episode of QuadCast, we are joined by Martin Phillis from Definition Media to discuss digital marketing for manufacturers, what works best for the industry, and why this is an industry that we have enjoyed working in so much. A huge thank you to Martin for joining us on this episode. Music from ⁠⁠⁠⁠#Uppbeat⁠⁠⁠⁠ (free for Creators!): ⁠⁠⁠⁠https://uppbeat.io/t/moire/new-life⁠⁠⁠⁠ License code:...

Saturday 8th 2025 March is International Women’s Day! 💜 To celebrate, we’ve teamed up with Berrykin Marketing Co.  for a special edition of QuadCast – The Women Who Mean Business! 💼✨ Our panel of 7 powerhouse women shared real talk on challenges, triumphs, and how we can truly champion each other. A special thanks to our wonderful guests: ⭐ Rebecca, CEO and Founder of Berrykin Marketing Co. ⭐...

🎃 Welcome to the Halloween special of QuadCast! 🎃 Join us for a spellbinding episode as we take you on a magical journey with the Marketing Witch of AlphaQuad and her talented team of digital wizards! In this whimsical tale, discover how SEO, PPC, content strategy, social media, web design, and copywriting come together to transform client campaigns into pure magic. It's the ultimate creative fl...

In this episode, the AlphaQuad team sit down to discuss the reinvigorated AlphaQuad website. We talk about why now was the right time for a new website, what the challenges were in the design and build phase, and ultimately, what comes next. Check out the new AlphaQuad website here . Music from ⁠⁠⁠⁠#Uppbeat⁠⁠⁠⁠ (free for Creators!): ⁠⁠⁠⁠https://uppbeat.io/t/moire/new-life⁠⁠⁠⁠ License code: G9SCINP...

Welcome back! We're back from a brief Summer hiatus to explore some marketing trends we've seen thus far in 2024. If you want to read more on digital marketing trends in 2024, check out our blog . Music from ⁠⁠⁠#Uppbeat⁠⁠⁠ (free for Creators!): ⁠⁠⁠https://uppbeat.io/t/moire/new-life⁠⁠⁠ License code: G9SCINP8RPI9FMYA

In this episode, Lewis takes a look at zero-click content, an emerging method of engaging audiences directly on their preferred platform with integrated content that does not necessitate leaving the platform. If you want to read more on zero-click content, check out our ⁠ blog⁠ . Music from ⁠⁠#Uppbeat⁠⁠ (free for Creators!): ⁠⁠https://uppbeat.io/t/moire/new-life⁠⁠ License code: G9SCINP8RPI9FMYA

In this episode, Lewis takes a look at the viral marketing campaign behind Charli xcx's 2024 studio album 'BRAT'. Lewis talks about the effectiveness of the campaign, the strategies used to expand the campaign's rollout, and the unprecedented impact that the campaign had on wider culture and society. If you want to read more on this viral case study, check out our blog . Music from...

In this episode, Lewis is joined by Em, Kirsty, Sara and Tim as they watch and discuss BrightonSEO's talk " How Video Can Elevate Your Google Rankings and Improve Your EEAT ". The team talk about video incorporation opportunities and how AI prompts can help with EEAT. Music from ⁠#Uppbeat⁠ (free for Creators!): ⁠https://uppbeat.io/t/moire/new-life⁠ License code: G9SCINP8RPI9FMYA

This week, Em takes the reins again as she sits down with Tim to discuss the development projects that AlphaQuad has taken on. They talk about their favourite projects, development and assistance tools, and the memories they've made along the way. Music from ⁠#Uppbeat⁠ (free for Creators!): ⁠https://uppbeat.io/t/moire/new-life⁠ License code: G9SCINP8RPI9FMYA

Disclaimer: We had some technical difficulties with audio when recording this episode. In a very special episode of QuadCast, Lewis and Sara are joined by Sandra Williams, an Optimisation Expert at Google. Sandra answers your burning questions about properly optimising campaigns, what campaigns can be the most effective, and how there's no such thing as too much optimisation when it comes to y...

Oh, how the tables turn! Meet Lewis, a Digital Marketing Copywriter at AlphaQuad...and our host of QuadCast. In this episode, Em sits down with Lewis as he shares his journey from his first email marketing role (which came to him very unexpectedly) to starting at AlphaQuad in May 2023. He also shares his highlights of AlphaQuad thus far, his love for biscuits and how his degrees prepared him for h...

Meet Isaac, a member of AlphaQuad whose job title eludes us to this day. In this episode, Lewis sits down with Isaac as he shares his unique perspective as an AlphaQuad team member who is also a university student. Discover Isaac's view on AI generative tools, the intersection of political campaigns and digital marketing strategies, and if the T-1000 is really coming back from the future for u...

Meet Kirsty, a Senior Account Manager at AlphaQuad. In this episode, Lewis sits down with Kirsty as she shares the journey of her AlphaQuad career, her insights into effective social media marketing, how she remembers key moments in her life based on her car registration at the time, and her preferred way of eating Jammy Dodgers! For more information on Fertile Mind, visit the website: https://fer...

Meet Emily (but you can call her Em), a Senior Account Manager at AlphaQuad. In this episode, Lewis sits down with Em as she shares her journey from starting her career as a Digital Marketing Assistant at AlphaQuad in 2007 to progressing to her Senior position now, her love for her flock of chickens, how the office's biscuit drawer fuelled her marathon training, and how her artistry has aided...

Meet Sara, a Director and Digital Marketing Strategist at AlphaQuad. In this episode, Lewis sits down with Sara as she shares her journey from joining AlphaQuad in 2012 as a Digital Executive to becoming a Director, her insights into the supportive and dynamic work environment at AlphaQuad, and the value of long-term client relationships. Discover Sara’s passion for digital marketing, her favourit...

Meet Tim, a Director at AlphaQuad. In this episode, Lewis sits down with Tim as he shares his journey from joining AlphaQuad as a Front End Developer in 2009 to becoming a Director, his insights into his preferred development tools, and the importance of balancing creativity with client briefs. Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9...

...and we're back for Part Two! In today's episode, Lewis sits down with AlphaQuad's Managing Director, Jon, to discuss what the future of digital marketing looks like across the industry and for AlphaQuad, how AI is influencing copywriting, and, most importantly, what biscuit he would be! Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCI...

Welcome to QuadCast. In our pilot episode, our host, Lewis, sits down with AlphaQuad's Managing Director, Jon, to discuss everything from AlphaQuad's founding in January 1998 and his previous experience as a teacher to how AlphaQuad has implemented new technologies to keep ahead of emerging trends. Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code:...

Welcome to QuadCast, the digital marketing podcast from the team at AlphaQuad. In this podcast, we will explore all things digital marketing, including current trends, strategies, and techniques for optimal marketing campaigns. For more information, visit our website at https://www.alphaquad.co.uk/ Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8...