Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values

Today we’re talking about my offer ecosystem—how it’s designed to feed into itself, how it’s evolved over the past nearly 7 years, and who it’s for. And we’re talking about this for 2 main reasons: as always, so that you can put some fresh perspective and inspiration as you reimagine your own offer suite. And so that you know how it might look and feel to work with me on your values-aligned messag...

I’m so excited to chat with Emily Dean, Messaging Strategist & Founder of Bolt & Bloom. She’s on a mission to get more women founders to the $1 million mark—without burning out. And she’s doing it by combining her corporate marketing chops with a deep belief that women should put themselves first. We talk about messaging being your brand’s soul and DNA personified, wellbeing as a core KPI,...

It can be really tricky finding the balance between the private and public parts of yourself in an online business or any sort of personal brand. The good news is, there’s a way (or a million different ways) to show your personal side WITHOUT sacrificing your privacy. And that personal touch, that human element is SO essential when it comes to empathetic, conscious, human-first marketing and busin...

I’m so excited to chat with Angelica Evilsizor. If ever there was a case for taking the time to increase your self-awareness, this episode is it. Angelica shares vulnerable stories, useful prompts, and a beautiful way of viewing life and business. And she gives herself and everyone in her orbit permission to be perfect here and now, while leaving space for “better”. For the full show notes, visit ...

In this interactive episode for overthinkers and verbal processors, I’m inviting you to think your ideas out loud (or at LEAST on paper) so that you can take action.  Because caring, thinking, and feeling deeply is only detrimental when it prevents us from taking action. When we conflate the thinking and the researching and the planning with the actual doing. The best idea that’s never tested or s...

We can lean into and celebrate our perfectionism wherever and however it brings us joy. Forget about recovering from something that inherently drives us. Instead, we can reclaim the fact that we love closing the gap between reality and the ideal.  I unpack a potentially life-changing book about perfectionism, synthesizing big-picture themes and, of course, drawing parallels to values-aligned busin...

I’m so excited to chat with Calvina Nguyen—Founder, CEO, and Creative Director of Your Brand Spark. She approaches design with a highly adaptive, audience-centric, values-forward take. And she ditches the traditional design agency process along the way. For the full show notes, visit  https://www.ashleesang.com/episode98   RESOURCES MENTIONED: Check out Your Brand Spark: https://yourbrandspark.com...

Brands, founders, and audiences aren’t static—they grow and change. In this episode, we explore the sweet spot between staying consistent and being flexible. We get into the nitty gritty of how values and audience alignment can guide your decision-making and keep you consistent, no matter the context.  For the full show notes, visit  https://www.ashleesang.com/episode97   RESOURCES MENTIONED: List...

I’m so excited to chat with Heather Vickery, Transformation Coach and Community Builder of Vickery and Co. Heather is such a fun blend of being science-and-certification-backed, but intuition-driven. This shines through in both the vulnerable stories she shares and in her coaching practice. She leads by example by fully embracing herself and her capacity for bravery and joy, which gives her commun...

In this special semi-solo episode, I’m live auditing the Instagram profile of Angelica Evilsizor. Giving first impressions feedback is one of my favorite things to do because it’s how most people experience your profile, website, and brand. The tweaks I suggest and ideas I leave for you to consider can go a long way in connecting with the perfect-fit people you want to be in relationship with.  I...

Jargon can cause us to use blanket words for general problems and bland solutions. Not what we want to be known for, right?  The point is to find what you WOULD say to feel and sound like yourself while resonating with your perfect-fit people. Your voice is what keeps that you-ness feeling consistent across contexts. So when it comes to your brand messaging strategy, think about all the ways you c...

I’m so excited to chat with Jia Zheng of Simply Jia. She’s a self-proclaimed “Swiss army knife that brings your creative visions to life” and we unpack how that title spans across both the personal style and operations consulting branches of her business. While she promotes more of her personal styling online, and more of her operations coaching in-person, we both love that she chooses NOT to choo...

We’re getting a little existential here. I’m unpacking the relationship (and struggle) I’ve been having with “my why,” including some insecurities and opportunities in my business. I’m unpacking the work I do now and the ways my business could evolve in the future based on what might feel GOOD.  I also give 14 prompts for you to reflect on throughout the episode (recapped at the end!), along with...

I’m so excited to chat with Devin Brinkley, the Social Media Strategist behind Creative Gravity. We talk about all the ways showing up unapologetically and fully as yourself are essential to not only attracting your perfect-fit clients, but also to building a  business that fulfills (rather than drains) you. For the full show notes, visit  https://www.ashleesang.com/episode91   RESOURCES MENTIONED...

There’s a lot of talk around the world (and amongst people in my orbit) about AI. And regardless of if, how, when, and where you use AI, I always recommend leaning into that human element you bring to your messaging, marketing, and decision-making. Especially if your vision is to have a human-first, values-led business. My reflections, these crowdsourced use cases, and some bonus research give you...

I’m so excited to chat with Michele Parad, Intuitive Guide, Business Mentor and Founder of the Multidimensional Leaders. I really appreciate that Michele doesn’t believe in prescriptive ways of creating offers, introducing or positioning herself, building a business, or living life. She draws on her intuition to draw her client’s brilliance out of them. And we unpack ways you can step into your ow...

Whether or not you identify as a “high achiever,” you likely are one. The women I work with are smart, ambitious, experienced, and definitely high-achieving. The women who listen to this podcast are all those things too. And so often they—you, we—struggle to talk about ourselves. And how special our point of view is. And how all our interests and passions converge into one coherent online presence...

Today’s we’re talking about the golden question: how do I know if I need a rebrand?  The quick answer: when it just doesn’t feel, sound, look like you anymore. The full answer…obviously more nuanced. For the full show notes, visit  https://www.ashleesang.com/episode87   RESOURCES MENTIONED: Listen to my interview with Kimberly in Episode 73—Knowing Your Numbers: https://www.ashleesang.com/episode7...

I’m so excited to chat with Marti Statler, the Founder of Rebel Queen and a self-proclaimed Publisher, Podcaster, Speaker, Author. This was an energy-filled conversation about sharing your thoughts, building your brand, publishing your book, and staying true to yourself along the way. For the full show notes, visit  https://www.ashleesang.com/episode86   RESOURCES MENTIONED: Listen to my interview...

Let’s talk about the power of small progress—not because you should play small, but because you’re probably doing more and making bigger progress than you think. Progress builds to momentum, even when it doesn’t feel linear. But no matter the path, the goal is always to take confident, meaningful action.  BONUS: Be sure to join my free About You Audit on April 3 (linked below)—your chance to get r...

I’m so excited to chat with Sara Alepin, CEO and Founder of District Bliss. Her energy is absolutely contagious and she is constantly finding ways to spread positivity and generosity. She’s also super business savvy after 20 years of entrepreneurship, and really self-aware. This combo makes our conversation about messaging, branding, and collaboration both tactical and insightful. For the full sho...

Let’s unpack how and what I outsource with the goal of taking and encouraging confident, meaningful action that compounds over time and in alignment with my (and your) values. Because I’ve always been a go-getter. A self-starter. A perfectionist. You likely are too. That’s a big reason why we’re able to get a successful business off the ground. And doing all the things means that I understand ever...

I’m giving you a peek behind the scenes at my most popular offer since I started them in 2021—Quick Win Consulting Calls—by unpacking a recent co-creation session I had with a mutli-passionate deep thinker who was really struggling to capture the essence of his work in a succinct elevator pitch that actually sounded like him. And connected with his perfect-fit people. And rolled off the tongue in...

You know that adage (and book and whole philosophy), “Don’t sweat the small stuff?” I get it, but I’m here to say sometimes it’s the small stuff that actually matters the most. Maybe don’t sweat the small stuff, but do think about it. Without overthinking it. Make every word you say, connection you meet, character you post count. Because every little thoughtful detail adds up to a complete brand e...

"Sales” feels icky or scary or just plain hard for so many of us. (Especially us introverts, multi-passionates, and deep thinkers.) But by leaning into our values, we’re able to connect with the real people who need and want exactly what we have to offer, all while making our business sustainable and impactful. Together, we’ll unpack some unconventional and flexible ways to think of “sales." These...