Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values

It’s the top of another year and we’re “supposed” to review, reflect, plan. But let’s unpack that idea a bit because showing up and sitting down in front of a computer and magically producing a thriving business or year-long plan doesn’t work for most of us.  For the full show notes, visit  https://www.ashleesang.com/episode79   RESOURCES MENTIONED: Listen to Episode 5—Imagining Your Dream Work Li...

I’m so excited to chat with a panel of pricing and money experts—Frenchie Ferenczi, Melissa Mittelstaedt, and Bri Seeley—who bring a wide array of experiences and perspectives, but also lots of shared opinions and values.  Because if you’re anything like me, pricing is one of the HARDEST things about creating an offer and running a business. We sort of want someone to just tell us what to do, but...

After nearly 6 years of being launch-averse, I finally have some insights into what made my recent Peer Pods (values-aligned feedback group) “launch” a success—one that finally made selling feel easy. For the full show notes, visit  https://www.ashleesang.com/episode77   RESOURCES MENTIONED: Listen to my peer mentorship experience that inspired Peer Pods: https://www.ashleesang.com/episode72 Check...

I’m so excited to chat with Email Marketing Coach, Amy Kuphal of The Inbox Entrepreneur. She shared lots of email marketing tips as a (and for) non-writer/s, so if you’re new (or resistant) to email marketing, this episode may finally make it feel accessible and important and less scary. But even if you’ve been growing your list and emailing regularly, you’ll get lots of nuggets from our conversat...

Here’s a peek into my tech stack from (and potentially for) a non-techie business owner. I cover what I use each service and platform for, some pros and cons of the user experience, and how it all ties back to values-aligned business. For the full show notes, visit  https://www.ashleesang.com/episode75   RESOURCES MENTIONED: Notion*: https://affiliate.notion.so/vz0c29qgx1x0 Conscious Marketing Wor...

In this re-purposed IG Live with an extended up-to-date intro, Copywriter Robyn LeRoy-Evans and I are talking about building a brand like baking a cake. Yes, as in the cake you eat. I mix analogies a bit, but at the heart of it all, we’re chatting about personality-packed copy, values-aligned messaging, and purposeful business. For the full show notes, visit  https://www.ashleesang.com/episode74  ...

I’m so excited to chat with CPA, Certified Tax Coach, and Tax Strategist Kimberly Tara of The Tara CPA Firm. Tara is a mama of 4 who totally makes it work, especially because she chose to partner with and serve other high-performing CEO mamas who get it. She’s high energy, a fellow podcast host, and someone who truly loves her craft—as in, she gets lit up by taxes and finances and knowing your num...

Even as someone who *hated* group work growing up, I’ve come to not only appreciate, but actively seek out and create collaboration and positive peer pressure. Because leaning on a supportive and dynamic peer group makes everything easier. And because we’d all be lying if we said that doing it (life, business, marketing) is easy on our own.   For the full show notes, visit https://www.ashleesang.c...

I’m so excited to chat with Creative Business Coach & Speaker Taryn Jerez of Go For It, Creative. We talk a lot about getting out of our own way—with mindset, avoiding research rabbit holes, un-programming old conditioning, seeking purpose over perfection. Big stuff, but accomplishing it all by simply taking the little steps that add up over time. She gives some really great examples about piv...

This is a really special and experimental episode because it’s Q&A style! I’ve been saving up real questions I’ve received from clients and other conversations so that I can answer them here! It covers all things intentional, conscious, values-aligned marketing, messaging, and visibility. (This type of back and forth is what you might expect from a Quick Win Consulting Call or Messaging Moment...

I’m so excited to chat with Barella Roberson, Chief Alchemist and CEO of BLK Alchemy. Barella’s vibrant personality, her focus on being in conversation with customers, and her unique niche at the intersection of clean beauty, melanated skincare, sensual wellness make for a super interesting episode.  And even though what she’s selling and the conversations she’s facilitating are still taboo in so...

It’s a dedicated brand messaging strategy episode! I’ve found brand messaging, or really any skill and speciality, to be a bit of magic and a bit of science. Today I’m going to try to bottle up a mixture of both so that you can attempt my framework on your own, bring it to someone or a group you trust, or, of course, get started with me on your own values-aligned brand messaging strategy.  Get cle...

I’m so excited to chat with Content Strategist and Pinterest Expert Isabel Talens in this bonus episode.  Pinterest is the great unknown for most of us, especially in a business context, so this is some much-needed context and inspiration to actually leverage Pinterest to attract leads or sell digital products with long-term visibility on the platform. For the full show notes, visit  https://www.a...

I’m so excited to chat with Content Strategist & Writer Cyndi Zaweski of Ascent StoryCraft. Sometimes when we get connected with new clients, it’s the perfect fit, like with Cyndi. She and I have done a full brand messaging strategy together, Quick Win Consulting Calls, and we’ve chatted behind the scenes. It’s been such a cool co-creation and friendship over the years. And that’s what we’re u...

Practice makes progress, so take the time to reflect on how your values-aligned decisions, actions, projects, and communities make a powerful mark on your business and your potential for impact. Lean into your values in order to leverage your business as a vehicle for (potentially unconventional) good. Because earning a living is essential, but doing work that connects you to the causes and people...

I’m so excited to chat with Podcast Manager & Founder Rosa Sarmento of Ideablossoms. She and I are big fans of collaborating, both with each other and with others. And she takes it to a whole other level by working with a team and building out a full agency.  This episode gives you a glimpse into Rosa’s brain (like all our interview episodes do!), but it also shows a behind-the-scenes look at...

Today we’re exploring (and finding solutions to) the question: Why is it so hard to talk about ourselves and our work? We’re unpacking how to talk to real people about what you do and why it matters.  On a client call, at a dinner party, at a networking event, we find ourselves feeling flustered and ramble-y when inevitably asked the question: So, what do you do? Enter: the elevator pitch. This li...

I’m so excited to chat with this week’s guest Lauren Lee Crane, CEO and Co-Founder of Semaine Health. She is such a quiet force who’s deeply passionate about her work and her mission to change the femcare industry, not only through her products, but also with the conversations she’s fostering around women’s experiences. We get personal and talk about taboo topics surrounding around our health and...

Like everyone else, my business contracts and expands with my capacity, which is such a gift, but also a huge source of stress and guilt. Especially when it comes to being consistent. Because of course, the market will change. Your passions and skills will change. Your capacity and season of life will change. And if the only constant is change, then what’s the point of consistency? That’s what we’...

I’m so excited to chat with Bola Sokunbi, 4-time bestselling author and Founder & CEO of Clever Girl Finance. Bola is a personal finance educator and speaker, a comp sci and tech employee turned media mogul, and a wife and mama of twins, which actually shines through pretty prominently in our interview.  I really appreciate her examples from both everyday life and from her massively successful...

Today, we’re focusing on one of the central themes of my business, this podcast, and my approach to messaging and marketing: values. Your values are your HOW, our operating system. Follow along with examples from my 3-part framework of Establishing, Defining, and Applying your brand values so you can stand up for what you believe in and stand out in all the best ways. For the full show notes, visi...

I’m so excited to chat with Jordan Gill, Founder of Systems Saved Me®. She’s someone who really knows how to leverage her strengths, then build teams and systems around any gaps. She’s a community builder, a thought leader, a Reels Queen, a systems pro, and ultimately a savvy business owner who pivots over and over again by measuring what’s working and seeing where the opportunities lie. For the f...

As a founder or a brand, your mission and methodology—and especially your story—are the factors that jump off the page.  Whether you’re writing your first About page or improving an existing one, make your About page stand out by injecting your vision and your values into your copy. So that you can tell your story, connect with prospects, and convert visitors into customers, all via your About pag...

I’m so excited to chat with Mai-kee Tsang, Sustainable Visibility® Mentor & Podcast Guesting Strategist. She’s an expert on pitching in a really human-first, true-to-you way and truly believes advocating for and personally modeling sustainable visibility practices that align with her values. For the full show notes, visit https://www.ashleesang.com/episode56   RESOURCES MENTIONED: Sign up for...

This is a super special episode because it’s our 1 year podcasting anniversary! And at this 1-year milestone, I’m reimagining the podcast and reallocating resources across my business. Something we all need to reflect on, whether we host a podcast, run a community, offer a line of products or services, or anything in between. So in this episode, I’m sharing some changes that are coming down the pi...